A short presentation about a few new Google features and their possible consequences. Features: Instant-, Personalized-, Realtime- & Social Search. Also 9 things to consider when, as marketing manager, approaching SEO in genereal.
3. Several different SERPs*
Logged in
Web One Google for each country
Scholar
Instant
Reviews
Last year
Discussions
Last week
Books
Last 24 hours Video
Personal
Images
Finance
Social circle Maps
Shopping
News Blogs
Realtime
*Search Engine Result Page
6. Consequences
§ You don’t rank as well as you think you are
§ One additional reason to optimize titles & meta descriptions
7. Consequences
§ You don’t rank as well as you think you are
§ One additional reason to optimize titles & meta descriptions
§ Put more efforts on video and images
11. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
12. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
§ It’s no longer enough to try to keep negative search results
away (reputation management)
13. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
§ It’s no longer enough to try to keep negative search results
away (Reputation management)
§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs
(Online PR)
14. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
§ It’s no longer enough to try to keep negative search results
away (Reputation management)
§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs
(Online PR)
§ Search results are rolling which draw attention and generates
clicks
15. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
§ It’s no longer enough to try to keep negative search results
away (Reputation management)
§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs
(Online PR)
§ Search results are rolling which draw attention and generates
clicks
§ Is working in smart phones like iPhone and Android-based
ones
19. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
20. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
§ Long-tail & variations in keywords will be even more
important than before
21. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
§ Long-tail & variations in keywords will be even more
important than before
§ To develop keyword clusters with tools like Google Suggest is
more important than before
22. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
§ Long-tail & variations in keywords will be even more
important than before
§ To develop keyword clusters with tools like Google Suggest is
more important than before
§ User focus might be in the middle of the page which could
decrease the effect of ads to the right
23. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
§ Long-tail & variations in keywords will be even more
important than before
§ To develop keyword clusters with tools like Google Suggest is
more important than before
§ User focus might be in the middle of the page which could
decrease the effect of ads to the right
§ Could be relevant to buy ads on apparently irrelevant
keywords
26. Consequences
§ Brands that people would like to be associated with will win
§ Critical to build relations and nurture networks
– Relation brand
27. Consequences
§ Brands that people would like to be associated with will win
§ Critical to build relations and nurture networks
– Relation brand
§ Ever tried tribal marketing? The time is now.