Zero's Presentation at the Winter 2011 Business Builders Club IdeaPitch Competition

1. BLAZINGLY QUICK. REMINDERS. CALENDAR SYNC.

2. The Opportunity (Our Problem)
• Consumers want mobile task management.
• There are plenty of iPhone / iPod Touch owners (>150m)
• Utility apps are great - everyone needs something slightly different

3. There are lots of solutions
• OmniFocus • TeauxDeaux
• Things • ToDo
• Remember The Milk • ToDue
• Toodledo • 2do
• Evernote • Air To-Do
• Wunderlist • List Builder

4. We even have one.

5. SeizeTheDay

6. SeizeTheDay
Downloads 200,000
Current Downloads / Day 1,000
Free Productivity Rank 65
$4 Upgrades / Day 4
Ad Revenue / Day $80

7. There’s more than one way to skin a cat.
This is our second.

8. A really really ridiculously
simple todo list.
(with reminders)

9. What We’ve Learned
• People like reminders.
• People like simple.
• People don’t care about priority, tagging, or fancy sorting.
• People really want calendar syncing. And they’ll pay for it.

10. The Product
Single Screen Task List
Reminders
Notes
Freemium Model Around Cloud Sync

12. The Founders
• Ben Gilbert (Co-Founder)
- 4th Year, Computer Science and Engineering, Entrepreneurship
- Cisco, ExactTarget, CoTweet, Microsoft
• Ian Kono (Co-Founder)
- iOS Engineer Cisco Systems
- UCLA, Computer Science (2009)

13. The Team
• Mike Kus (Designer, Advisor)
- Renowned for work with Twitter, Airbnb, Joe Stump, etc.
- http://mikekus.com
• Other Advisors
- Nick Seguin (Kauffman Foundation, DynamIt), Eric Kerr (AppLoop,
Cloudera), [redacted (other advisors)]

14. The Model
FREE $4.99

15. Reel ‘Em In
One free month of syncing for free.

17. Financials
[Redacted (costs, revenues)]

18. [redacted (shown profits year 1)]

19. Marketing
• Our friends at the App Store
• Press contacts that wrote up SeizeTheDay (CNET, Time)
• Sponsorship of 5by5 Podcast Network (20k listeners/show)
• Daring Fireball.net (>13k page views, well-niched)
• Design Blogs

22. APRIL
2011

23. Demo

25. W’ L v
•
$1,500 :)
Marketing budget
• Need a first week with a lot of momentum for the App Store charts

26. The Future
• Dedicated Mac App
• iPad App
• Google Calendar Integration
• Task Emailing Integration
• Exchange Integration
• Aggregated Data Analysis / Advertising
• Functional Delights as an Agency

27. Thanks!

28. Mmm... backup slides...

29. “First and foremost, there’s simply not enough targeted,
cost-effective ad inventory to make the method we used
work in today’s climate. Because it takes so many more
sales to maintain a chart position, it’s completely
impractical to “advertise your way into the charts”
nowadays.You’d easily go broke in a heartbeat attempting
to do so. With these current [ad] rates, it’s nearly
impossible for iOS developers to get any return on their
investment.”
http://taptaptap.com/blog/kill-yr-ads-the-donts-of-iphone-app-marketing/

30. http://blog.riverofnewsapp.com/2010/10/how-much-money-can-you-make-on-app.html