course materials

1. This assignment is about focuses on the marketing areas of services,
internet se
This assignment is about focuses on the marketing areas of services, internet services, and
pricing strategies within the context of travel sites.The following web site provides reviews
of various travel bidding strategy sites for priceline and
hotwire:http://biddingfortravel.yuku.com/http://www.betterbidding.com/Basically,
priceline.com and hotwire.com are two travel sites that permit patrons to acquire unknown
hotels, cars, and airline flights at a known discount price offered by the website. Only after
the final purchase (e.g., accepting a website offer for discounted price), does the patron
know the specifics of exactly what they have obtained (e.g., the Name of the Hotel). To
simplify things, let’s focus on hotels for this assignment. The two sites above (better
bidding and bidding for travel) provide consumers information regarding how to bid more
effectively and expected outcomes within both priceline.com and/or hotwire.com.Please
examine all four of these websites in terms of hotels. Start with Hotwire and Priceline.
Remember, you are not being asked to judge which site is best, but rather analyze the
service based on the characteristics of a service and the service continuum as discussed in
your text.You will be graded on how well you understand the different characteristics of a
service (e.g., intangibility), the service continuum (the ratio of tangible versus intangible
attributes: page 196), and how Internet services may differ from regular services. You are
also asked to determine what type of pricing strategies are being used on these websites
and how this may interact with segmentation and consumer behavior. Service and pricing
concepts may be found on pages 199-200, and 250-258 of your text. (100
points)Documentation, grammar, spelling, sentence structure (25 points).