Magnolia STK for the International EADS.com Project

Magnolia STK for EADS.com
Basel | 16.09.2010

Worüber wir heute reden

01 About Aperto AG

02 Starting Point

02_01 Project Goals

02_02 Project Members

02_03 Project Timing

03 Project Approach

04 Features of eads.com

05 Take Aways and Discussion

Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 2

Aperto Group *
Transforming brands into the digital age

BRAND STRATEGY INTERACTIVE CREATIVE
Is an international Consulting xyAgency for digital brand Is an international Full-Service-
Group for future-Oriented Brand communication in Berlin. Creative Agency.
Management & Brand Strategy.
Clients selection: Volkswagen, Clients selection: SONY, MINI,
With offices in Berlin & Beijing. Siemens, Continental, Ministry of BMW, BEWAG Austria,
Foreign Affairs, European Bertelsmann, UFA, Coca Cola,
Parliament, EADS etc. etc.

* Full Service Agency //160 Employees // Revenue 14M EUR // Offices: Berlin, Peking //


The facts: Growth, Stability, owner-managed

1995 founded

Top 18 Agency in Germany

Specialist for Mobile Websites,
appx. 8,4 M. € Revenue
Mobile Marketing
Mobile Applications 100 Employees

Specialist for performance- and Qualität ISO-Certified since 1999
transaction-based Online-Marketing



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




„Not enough ´Push´ information“

„Boring, difficult to navigate“
„Better interlinks should happen“

„Too much content“
„Google search works better than EADS“

„Visualising EADS: increase interactivity, videos, etc.“

„Improve speed of update: ever-changing
homepage, new features, etc.“

FEEDBACK FROM EADS CEO Louis Gallois

...

The „old“ EADS.com. Based on Wingx Enterprise CMS by Triplex. Launched 2001.


01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




To create a corporate website that helps to describe EADS,
its role, capabilities, performance, geography and
ambitions in a style that is true to itself and motivating for
external audiences and all EADS employees. It should
demonstrate that EADS has real direction, using Vision
2020 as a key message. The site should reflect best
practice.


Starting Point – WCMS / Project Requirements (selection)

Editors should easily keep the EADS site up to date

Versioning of documents

Support of accessibility standards (e.g. WAI priority 1)

seamlessly support functionality such as blogs, video, Flash, simple cross-
linking and JavaScript to name a few

High availability and scalability

Integration of SAP HR services

WCMS should serve divisions of EADS as platform to hire own third party
developers to enhance and update their own sites running on the platform


Starting Point – WCMS Requirements (Criteria catalogue)

Multi-language CMS interface

Ability to serve localised content within the corporate site

availability of 3rd party extensions

Developer Resources, Development Future

Platform, Scalability

Administration flexibility

Editor training requirements, Database support

Ability to host multiple sites under a single system installation

Cost, Implementation ease


Project Members


Project Members

Corporate Internal and Online Communications

Project Coordination

Hosting/Operation/Content Concept/Design Website Development WCMS



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




Project Timing

September October November December January February March

Project Plan Aperto (based on EADS Briefing)

Kick-off Training
Launch
Concept / Design Website Development Testing / Roll-Out

Content Migration
Launch
Envisioned Project Plan by EADS
Kick-off

Training
Concept / Design

Website Development Testing

Content Migration



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




Ambitious goals made possible...

Iterative and agile approach instead of waterfall


Decision to use Magnolia STK whereever possible.

...

Map Wireframes and Designs of Likemind to STK Templates.

...

Review Designs together with Likemind in regards to STK use.

Agree solutions in further designs in order to use STK in „Design Decisions“-
Document

Review design and solution in browser (css) instead of a Photoshop-file

Flexible STK Grid: no problem to build 2, 3 or 4 column layouts

Rapid Design: 2 redesigns while developing the website because of ongoing input
from divisions / stakeholders to design and website

Project Approach – deliver several releases

Release 0.5 (10.11.09) Release 0.8 (03.12.09) Release 1.0 (17.12.09)

Most important templates Missing special templates Missing paragraphs
for content migration
Changes and fixes to Final changes and
Mostly all STK-based release 0.5 based on bugfixes
Pages feedback by client

80% 10% 10%

Start Content migration with Release 0.5 – Training of 12 online editors of EADS and
Triplex. Magnolia experienced editor of Aperto supported team for a week on site.

Project Approach - Toolset

Workshops with project members

EADS Microsoft Sharepoint for
document sharing

Internally: Confluence Wiki including
Project Blog to collect all project
information for the team

Jira for issue management and
agreements between all project
members

Statusreports and Concalls



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




Currently 7 languages
versions online.
Complex Flash with XML
maintained in Magnolia

Print-to-PDF-Feature.

Currently 6 tenants online
Online-Version of
Corporate Print Magazine
maintained in Magnolia SAP HR integration


EADS.com features – a selection

Complex editorial workflows and
authorization processes (6-eye-
workflow and 4-eye-workflow)

Graphical version comparision with
diff-viewer

Print-CSS to PDF

Integration of Magnolia modules (e.g.
PressDB) developed by third parties
into platform using same paragraphs
and styles



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




What is necessary for a STK Project like EADS.com

Frontend-developer team experienced and proficient in modern web-
standards (XHTML, CSS, Javascript)

Magnolia developer team experienced in the use of Magnolia STK

Close collaboration of webdesigner, conceptual developer / information
architect, frontend developer and Magnolia developer


Cutting down development time using STK (exemplary calculation)

40
35 Magnolia
30 Frontend

25
20
15
10
5
0
New Development STK-Use

Assumptions: 17 templates, moderate complexity in design and functionality

Questions?

???????

!!!!!!!!!!!!!!!


Thank you for your attention!

Your contact

Ingo Werren
Project Manager Senior

Email: ingo.werren@aperto.de
Phone: +49 (0)30 28 39 21-419
Fax: +49 (0)30 28 39 21-29

Web: http://www.aperto.de
Blog: http://blog.aperto.de
Twitter: http://www.twitter.com/aperto


Magnolia STK for the International EADS.com Project

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