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Magnolia 5 – the Future of
                   Content Management
                          #mplify #magnolia5



1   Version 1.1                         Magnolia is a registered trademark owned by Magnolia International Ltd.
                                                                                 Photo © Boris Kraft. All Rights Reserved
2   Version 1.1   Magnolia is a registered trademark owned by Magnolia International Ltd.
                                                                               Source IDC
What Mobile?




3   Version 1.1           Magnolia is a registered trademark owned by Magnolia International Ltd.
Responsive Web Design
                                          Multi-Channel

                         Publishing
                           Apps            Mobile Web




                          What Mobile?




4   Version 1.1                                 Magnolia is a registered trademark owned by Magnolia International Ltd.
Responsive Web Design
                                              Multi-Channel

                               Publishing
                                Apps           Mobile Web




                               What Mobile?
          Workflow

                   Content
    News
                   Creation
                     Agility

5    Version 1.1                                    Magnolia is a registered trademark owned by Magnolia International Ltd.
Responsive Web Design
                                               Multi-Channel

                               Publishing
                                Apps            Mobile Web




                               What Mobile?
          Workflow                                                                                       Access to
                                                                                                        Systems of
                   Content                    Mobile Professionals
                                                                                                          Record

    News
                   Creation                               Workforce
                                                                                                   Provisioning
                     Agility                         Security

6    Version 1.1                                      Magnolia is a registered trademark owned by Magnolia International Ltd.
Extending VPM to Mobile Workforce


       VPM 2.0

                                Apps




                  Integration   CMS                              Publishing



7   Version 1.1                        Magnolia is a registered trademark owned by Magnolia International Ltd.
Training Mobile                      Productivity


      Professionals                                      De-
                    Enterprise App Store              Channeling

                         Mobile Challenges
                                                    Security
               Maintenance                                                               Cost


                     Apps
                                  Integration
                                                           BYOD
     Html5                                           Usability                      Provisioning
                     Multi-Device Support


 8    Version 1.1                                   Magnolia is a registered trademark owned by Magnolia International Ltd.
Status Quo

                  native apps
                  frameworks to bridge mobile OS’s
                  CMS functionality?
                  inconsistent UI’s




9   Version 1.1                        Magnolia is a registered trademark owned by Magnolia International Ltd.
(Apple's iPad is)changing user
     expectations for how they interact with
      their content management systems
         Gartner: “Tablets and Smartphones Are Changing How Content Is Created,
                                Consumed and Delivered”




10   Version 1.1                                  Magnolia is a registered trademark owned by Magnolia International Ltd.
What if…?




11   Version 1.1                                                                           Magnolia is a registered trademark owned by Magnolia International Ltd.
                   Image: http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important
Magnolia 5 Provides

                   Publish to everything
                   Works on Tablet for Content Creation
                   Applification for mobile Workforce




12   Version 1.1                      Magnolia is a registered trademark owned by Magnolia International Ltd.
Benefits

                   apps can utilize CMS core services
                   the same UX on all devices
                   personalized, task-based apps
                   device independent
                   access systems of record



13   Version 1.1                        Magnolia is a registered trademark owned by Magnolia International Ltd.
14   Version 1.1   Magnolia is a registered trademark owned by Magnolia International Ltd.
                                                                                Source IDC
Most CMS’s work
                     on PC’s only




15   Version 1.1               Magnolia is a registered trademark owned by Magnolia International Ltd.
                                                                                            Source IDC
Magnolia 5 works on
                     Tablets  PC’s




16   Version 1.1                   Magnolia is a registered trademark owned by Magnolia International Ltd.
                                                                                                Source IDC
Magnolia 5
eventually will
   work on
Tablets, PC’s 
 Smartphones



17   Version 1.1   Magnolia is a registered trademark owned by Magnolia International Ltd.
                                                                                Source IDC
Training  Mobile                      Productivity


       Professionals                                      De-
                     Enterprise App Store              Channeling

                          Mobile Challenges
                                                     Security
                Maintenance                                                               Cost


                      Apps
                                   Integration
                                                            BYOD
      Html5                                           Usability                      Provisioning
                      Multi-Device Support


 18    Version 1.1                                   Magnolia is a registered trademark owned by Magnolia International Ltd.
Training  Mobile                      Productivity


       Professionals
                     Enterprise App Store




                          Mobile Challenges
                                                     Security
                Maintenance                                                               Cost


                      Apps
                                   Integration
                                                            BYOD
      Html5                                           Usability                      Provisioning
                      Multi-Device Support


 19    Version 1.1                                   Magnolia is a registered trademark owned by Magnolia International Ltd.
Training  Mobile                      Productivity


       Professionals
                     Enterprise App Store




                          Mobile Challenges

                Maintenance
                                   Integration

                      Apps
      Html5

                      Multi-Device Support


 20    Version 1.1                                   Magnolia is a registered trademark owned by Magnolia International Ltd.
Training Mobile                      Productivity


      Professionals
                    Enterprise App Store




                         Mobile Challenges




 21   Version 1.1                                   Magnolia is a registered trademark owned by Magnolia International Ltd.
Mobile Challenges




22   Version 1.1             Magnolia is a registered trademark owned by Magnolia International Ltd.
Challenges: Solved




23   Version 1.1              Magnolia is a registered trademark owned by Magnolia International Ltd.
The user interface can be the key factor
              in success or failure.
         Gartner: “Tablets and Smartphones Are Changing How Content Is Created,
                                Consumed and Delivered”




24   Version 1.1                                  Magnolia is a registered trademark owned by Magnolia International Ltd.
25   Version 1.1   Magnolia is a registered trademark owned by Magnolia International Ltd.

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Miami 2013 keynote – the future of web content management

  • 1. Magnolia 5 – the Future of Content Management #mplify #magnolia5 1 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Photo © Boris Kraft. All Rights Reserved
  • 2. 2 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Source IDC
  • 3. What Mobile? 3 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 4. Responsive Web Design Multi-Channel Publishing Apps Mobile Web What Mobile? 4 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 5. Responsive Web Design Multi-Channel Publishing Apps Mobile Web What Mobile? Workflow Content News Creation Agility 5 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 6. Responsive Web Design Multi-Channel Publishing Apps Mobile Web What Mobile? Workflow Access to Systems of Content Mobile Professionals Record News Creation Workforce Provisioning Agility Security 6 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 7. Extending VPM to Mobile Workforce VPM 2.0 Apps Integration CMS Publishing 7 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 8. Training Mobile Productivity Professionals De- Enterprise App Store Channeling Mobile Challenges Security Maintenance Cost Apps Integration BYOD Html5 Usability Provisioning Multi-Device Support 8 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 9. Status Quo native apps frameworks to bridge mobile OS’s CMS functionality? inconsistent UI’s 9 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 10. (Apple's iPad is)changing user expectations for how they interact with their content management systems Gartner: “Tablets and Smartphones Are Changing How Content Is Created, Consumed and Delivered” 10 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 11. What if…? 11 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Image: http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important
  • 12. Magnolia 5 Provides Publish to everything Works on Tablet for Content Creation Applification for mobile Workforce 12 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 13. Benefits apps can utilize CMS core services the same UX on all devices personalized, task-based apps device independent access systems of record 13 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 14. 14 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Source IDC
  • 15. Most CMS’s work on PC’s only 15 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Source IDC
  • 16. Magnolia 5 works on Tablets PC’s 16 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Source IDC
  • 17. Magnolia 5 eventually will work on Tablets, PC’s Smartphones 17 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Source IDC
  • 18. Training Mobile Productivity Professionals De- Enterprise App Store Channeling Mobile Challenges Security Maintenance Cost Apps Integration BYOD Html5 Usability Provisioning Multi-Device Support 18 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 19. Training Mobile Productivity Professionals Enterprise App Store Mobile Challenges Security Maintenance Cost Apps Integration BYOD Html5 Usability Provisioning Multi-Device Support 19 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 20. Training Mobile Productivity Professionals Enterprise App Store Mobile Challenges Maintenance Integration Apps Html5 Multi-Device Support 20 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 21. Training Mobile Productivity Professionals Enterprise App Store Mobile Challenges 21 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 22. Mobile Challenges 22 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 23. Challenges: Solved 23 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 24. The user interface can be the key factor in success or failure. Gartner: “Tablets and Smartphones Are Changing How Content Is Created, Consumed and Delivered” 24 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 25. 25 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.