2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
31 Flavors of Peer to Peer Fundraising
1. 10/7/2013 #bbcon 1
31 Flavors of P2P Fundraising
PRESENTED BY:
MARLA BARR, SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY
MARK BECKER, CATHEXIS PARTNERS
NANCY PALO, BLACKBAUD
2. 10/7/2013 #bbcon 2
• Welcome
• Peer to Peer Fundraising:
Trends and Best Practices
• Campaign Spotlight:
I ____ For Wildlife by San Diego Zoo Global Wildlife Conservancy
• Getting Digital:
Putting Your Peer to Peer Fundraising Campaign Online
• Breakout Sessions
TODAY’S SESSION
7. 10/7/2013 #bbcon 7
WHO IS P2P FUNDRAISING?
6%
1%
3%
13%
4%
4%
47%
6%
3%
2%
1%
2%
4%
2%
2%
Animal welfare
Aquarium or zoo
Arts and cultural
Community
Environmental
Faith-based
Health/Medical (e.g. seeking a cure for a
disease)
Healthcare (e.g. supporting a hospital or other
medical institution)
Higher education
International aid
Library
Other
School (K-12)
Social service
Youth
8. 10/7/2013 #bbcon 8
A-Thons
Run Walk
Rides
Endurance
Events
Virtual
Events
Do-It-
Yourself
Fundraising
HOW ARE WE P2P FUNDRAISING?
12. 10/7/2013 #bbcon 12
• Third Party Fundraisers needed
access to the online tools
available for NMSS marquee
events
• Local Chapters needed an
easy-to-deploy, easy-to-
manage, localized DIY solution.
• National HQ needed to expand
their fundraising footprint in a
consistently branded, Chapter-
friendly way.
• NMSS worked with Blackbaud
Strategic Services using
TeamRaiser to create a national
Do It Yourself Fundraising
Program that could be
customized by local chapters.
• Set a first year goal of $300K
and raised more than $1.8
million.
• One chapter Increased
fundraising average from
$500 to $6,300 with the
inclusion on online tools
• Launched a national
campaign with one consistent
brand all on the same day.
“TeamRaiser not only provided us the platform to raise
more money, it enabled us to improve our business
practices around DIY and cultivate a new audience of
fundraisers.”
Betty Ross, AVP
Campaign Development at National MS Society
DIY FUNDRAISING SUCCESS STORY
Challenge Solution Results
25. 10/7/2013 #bbcon 25
• Ability to integrate with TeamRaiser
•Ability to provide branded templates
•You choose the price point and all
revenue above cost is donated to
organization
INTEGRATED ECOMMERCE CAMPAIGNS
28. 10/7/2013 #bbcon 28
We have many
competing
programs.
HURDLES
I am not
Susan G.
Our SM Lives
on another
planet
No time,
no money,
no staff!
29. 10/7/2013 #bbcon 29
These are our
donors
BUT, WHY WE DECIDED TO PUSH
FORWARD
All the cool cats
are doing it
That whole social
media thing isn’t
going away
The numbers
don’t lie
32. 10/7/2013 #bbcon 32
• Organized the beta group
• Developed all the loot
• 100 day plan
• Weekly communications
SO, WHAT DID WE DO
Achievements…
• Their goal: $3,950
• They raised $4,371
• Reached 121 new donors
33. 10/7/2013 #bbcon 33
THE BETA TEST: SAN DIEGO ZOO GLOBAL WILDLIFE
CONSERVANCY
Communications – Building the community
Get up close
Help them tell their story Thank them!
Celebrate their
successes
34. 10/7/2013 #bbcon 34
THE LAUNCH
• Selected one of the beta testers to feature
• Prepped him from the beginning that he would be
our “poster child”
• Ensured he met his fundraising goal
35. 10/7/2013 #bbcon 35
THE LAUNCH: COMMUNICATIONS
Communications & Marketing
• 7 email sent in 3 days
• Social media – nope!
• Attended 20 internal staff and volunteer meetings
36. 10/7/2013 #bbcon 36
SO, HOW DID WE DO?
• Average goal: $737
• Average dollars raised: $814
• Benchmark $449
• Average numbers of donors: 15.5
• Benchmark 11.2
• Average number of emails sent: 7.5
• benchmark 6.8
37. 10/7/2013 #bbcon 37
MY 5 LEVELS OF P2P PEEPS
Active
Inactive
Newbies
Prospects
Graduates
40. 10/7/2013 #bbcon 40
GETTING STARTED
YEAR 1: KEEP IT SIMPLE. FOCUS ON GETTING THE BASICS RIGHT
• Calls to action
• Login
• Social Media
• Event Info
• Mission focused branding
• Honor Rolls
• Fundraising Support
• Sponsors
• Responsive Design
49. 10/7/2013 #bbcon 49
PROMOTING COMPETITION & ACHIEVEMENT
“CREATING TEAMS IS NOT JUST AN OPTION FOR REGISTRATION, IT IS THE BIGGEST PRECURSOR TO PEER-TO-
PEER FUNDRAISING REVENUE.”
- BLACKBUAD’S PEER-TO-PEER EVENT FUNDRAISING BENCHMARK STUDY MARCH 2013
