By Chuck Longfield

1. Are You Reaching Your Fundraising Potential?
PRESENTED BY CHUCK LONGFIELD
CHUCK.LONGFIELD@BLACKBAUD.COM

2. Are you achieving your fundraising
potential?
#bbcon
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3. What is your current potential?
 Could 2% of your donors give $1000+ next year?
 Could 5% of donors have employers match their gifts?
 Could 80% of your current donors renew next year?
 Could 20% of your revenue come from planned giving?
 Could 70% of donors give monthly?
 Could you double the # of donors?
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4. Challenges to realizing your potential
 Resources are scare (time, money and staff).
 Economy, though improving, is still difficult.
 Constant pressure for current dollars.
 Implementing change is never easy.
 No guarantee that innovation will work.
 Technology is constantly changing.
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5. How to Calculate Your Potential
 Benchmark your performance with your peers
- be careful to use the same definitions
- determine the average and best values
- normalize for regional or population differences
- calculate return on investment (ROI)
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6. How to Calculate Your Potential (example)
 Definition of % Sustainers is:
# of current sustainers / # of 12 month donors
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 My value = 6%
Average of peers = 9%
Best of peers = 16%
 Are there significant regional differences to
sustainers? Not really.
 Potential gain per 10,000 donors =
(16% - 6%) * 10,000 * $50 = $50,000/year

7. How to Calculate Your Potential (example)
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8. How to Reach Your Potential
 Be open to change – you are not unique!
 Identify the fundraising practices behind the “good”
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and “best” results.
 Recognize timeline & required resources.
 Be willing to reallocate resources.
 Consider partnering with peers and/or outsourcing.
 Take the long view.

9. Key Take-Aways
 Benchmark your performance with your peers.
 Critically assess your current business practices
 Continually improve – what can you do better?
 Partner with your peers and consider out-sourcing
 Get good at managing change
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10. Achieve Your Fundraising Potential!
10 #bbcon

11. The Blackbaud Index
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Subscribe to free monthly updates by texting "index" to 69866 or by signing up at www.blackbaud.com/blackbaudindex.
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12. •The best fundraising ideas ever, at your fingertips 24/7, for free!
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13. Are you pumped up and ready to go?
Don’t forget to complete
a session survey!
Each completed survey enters you into a drawing to win a
complimentary registration to bbcon 2015 in Austin, Texas*.
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be
exchanged, applied to, or combined with any other offer.
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