2. Adam Lemmon
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10 years and counting at Blackbaud
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Co-founder of the Go! Program
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Have worked with 100’s of orgs & have helped execute 100’s of online campaigns
31. 31 #bbcon
Open Rate
# of emails prior to EOY
Org 5
11%
7
Org 6
14%
11
Org 7
15%
3
Org 8
12%
5
Open Rate
# of emails prior to EOY
Org 1
25%
15
Org 2
39%
23
Org 3
24%
16
Org 4
32%
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32.
33. What about this campaign is really scary to you? What do you fear?
Same question, but this time for real: What are you scared of?
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42. •
Strategy Does everyone know the plan?
•Tactics Are these the right tactics?
•Execution Have what you need? Can you adapt?
•Persistence Can you give this the time that it needs?
•Desire Is this wanted?
•Reputation Are they expecting it?
•Fear What are we scared of?
44. 44 #bbcon
Don’t forget to complete a session survey! Each completed survey enters you into a drawing to win a complimentary registration to bbcon 2015 in Austin, Texas*.
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Did this session give you the jolt you needed?
45. Bibliography
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Seth Godin – The Acute Heptagram of Impact http://sethgodin.typepad.com/seths_blog/2012/10/the-acute-heptagram-of-impact.html
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Steven Pressfield, Do the Work http://www.amazon.com/Do-Work-Steven-Pressfield/dp/1936719010
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Malcolm Gladwell, “Mystery vs. Puzzle” http://gladwell.com/open-secrets/
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Alexis Ohanian, TED talk “How to make a splash in Social Media” http://www.ted.com/talks/alexis_ohanian_how_to_make_a_splash_in_social_media
45 #bbcon
