Using constraints and production hacks to create consistent video content
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This document provides tips for using video effectively in college admissions. It recommends starting small with narrow focuses like answering frequently asked questions or showing campus facilities. Constraints like using readily available equipment like phones and GoPros can help get started easily. Crowdsourcing footage from students and alumni helps show a human side. Data from views can show what content is helpful for audiences. The overall message is that video can help build emotional connections if it focuses on people over promotions and tells the school's story in an authentic way.
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Using constraints and production hacks to create consistent video content
- 1. Using constraints and production hacks to create consistent (and awesome) video content for your admission office! Chris Lavigne
- 2. @crlvideo
- 4. • Gear fear • Nervous about looking stupid on camera • Nervous about sounding stupid on camera Video is scary X
- 5. • Complicated equipment • Need a film degree • Everything is expensive Video is hard X
- 6. • Why video? • Concept & script • Camera • Studio • It’s done! Now what? What we’ll cover
- 8. Why video?
- 10. People care about people, not admissions.
- 12. Video shows that your school = people
- 14. Video helps you tell your story & build emotional connections.
- 15. You can do this! Start small Focus on your audience Be human
- 16. Concept & Script
- 17. Don’t try to go viral. Try to go helpful.
- 19. Set constraints
- 20. Don’t try to make the admissions video on your front page.
- 21. Narrow your focus • Video about your sports complex • New chemistry lab • A job-fair event recap • Construction updates
- 23. Narrow your focus • Answer a frequently asked question • Thanks for visiting • Eventually graduate (pun intended) to teacher & student vignettes
- 26. Start with a script.
- 28. Do a table read.
- 29. Use the camera you already have
- 30. iPhone changed video forever.
- 32. $20 - Joby GripTight
- 37. GoPro will capture shots and tell stories no other camera can
- 47. A light about waist-high points at the background, creating contrast and eliminating shadows. The subject looks into the lens, framed in the center of the shot. The microphone is above and in front of the subject, just out of the shot. A laptop showing the script is chest-high below the camera lens. Two key lights are above the subject’s eye line about 3 feet apart. An apple box makes it easier to see the camera LCD screen. The camera sits behind the lights slightly pointing down at the subject.
- 49. Consider the background of your shot
- 51. Leave it setup!
- 54. Get in the director’s mindset
- 55. Keep it light. Keep it positive.
- 56. Get used to being critical.
- 58. Do it until you get it right. (your talent will thank you)
- 60. Get Looooose!
- 62. Real people have limits
- 66. Crowdsourced Footage • Football game - from the student perspective • First day of school - from the student perspective • Ask alumni for testimonials instead of donations
- 67. Crowdsourced Footage • Create incentive to shoot • Use dropbox or Wistia to collect files
- 73. Data tells you what viewers won’t.
- 76. Learn from data!
- 78. It’s ok if you mess up.
- 79. Differentiate yourself from peer schools with video