Results of the "On the Road" Survey carried out by Opinion Matters for Blackcircles.com between the 25th October 2012 and 29th October 2012.

1. On The Road Survey

2. Survey Details
Research was carried out by Opinion Matters for Blackcircles.com between the 25th
October 2012 and 29th October 2012. Sample Size : 1,176 UK Drivers
Question One
Do you know what make or brand of tyre is currently fitted to your car?
Question Two
Do you know what pressure your tyres should be
Question Three
Do you know roughly how much a new tyre would cost for a typical family car?
Question Four
Who tends to carry out the tyre maintenance for your vehicle (e.g. replacing worn
tyres, checking tyre pressures etc.)?
Question Five
Do you worry that your level of tyre understanding could lead to you paying
excessive costs or being ripped off at a local garage/dealer or car repair-shop
when buying new tyres or having new / replacement tyres fitted?

3. Question 1 – Responses by Gender
Do you know what make or brand of tyre is currently fitted to your car?
Gender Overall Male Female
Base 1,176 531 645
Yes 33.0% 46.0% 22.3%
No, I have no idea 58.6% 46.3% 67.37%
I’m not sure 8.34% 7.7% 9.0%

4. Question 1 – Responses by Age Group
Do you know what make or brand of tyre is currently fitted to your car?
Age Group Overall 16-24 26-34 35-44 45-54 55+
Base 1,176 52 170 248 315 391
Yes 33.0% 17.3% 34.7% 30.6% 33.7% 35.3%
No, I have no idea 58.6% 65.4% 55.9% 60.9% 58.1% 57.8%
I’m not sure 8.4% 17.3% 9.4% 8.5% 8.3% 6.9%

5. Question 2 – Responses by Gender
Do you know what pressure your tyres should be?
Gender Overall Male Female
Base 1,176 531 645
Yes 56.0% 69.9% 44.5%
No 44.0% 30.1% 55.5%

6. Question 2 – Responses by Age Group
Do you know what pressure your tyres should be?
Age Group Overall 16-24 26-34 35-44 45-54 55+
Base 1,176 52 170 248 315 391
Yes 58.6% 53.8% 42.9% 53.2% 53.0% 66.0%
No 33.0% 46.2% 57.1% 46.8% 47.0% 34.0%

7. Question 3 – Responses by Gender
Do you know roughly how much a new tyre would cost for a typical family car?
Age Group Overall Male Female
Base 1,176 531 645
Up to £25 0.4% 0.6% 0.3%
£26 - £50 17.7% 20.3% 15.5%
£51 - £75 29.2% 29.4% 29.0%
£76 – 100 25.2% 27.9% 22.9%
£101 - £150 8.8% 9.4% 8.2%
£151 - £200 2.6% 2.4% 2.6%
$£201 - £300 1.0% 1.7% 0.5%
Over £300 0.3% - 0.5%
I have no idea 15.0% 8.3% 20.5%

8. Question 3 – Responses by Age Group
Do you know roughly how much a new tyre would cost for a typical family car?
Age Group Overall 16-24 26-34 35-44 45-54 55+
Base 1,176 52 170 248 315 391
Up to £25 0.4% 1.8% - - - 1.0%
£26 - £50 17.7% 19.2% 22.4% 16.5% 13.3% 19.7%
£51 - £75 29.2% 25.0% 23.5% 31.9% 29.2% 30.4%
£76 – 100 25.2% 23.1% 24.7% 20.6% 2.6% 25.8%
£101 - £150 8.8% 5.8% 7.6% 11.7% 9.2% 7.4%
£151 - £200 2.6% 5.8% 1..2% 3.6% 1.9% 2.6%
$£201 - £300 1.0% - 2.9% 1.2% 0.3% 0.8%
Over £300 0.3% - 0.6% 0.4% 0.3% -
I have no idea 15.0% 19.2% 17.1% 14.1% 17.1% 12.3%

9. Question 4 – Responses by Gender
Who tends to carry out the tyre maintenance for your vehicle (e.g. replacing
worn tyres, checking tyre pressures etc.)?
?
Age Group Overall Male Female
Base 1,176 531 645
I do 44.0% 64.4% 23.9%
My garage / dealer 36.8% 34.1% 39.1%
My partner 26.6% 4.0% 45.3%
My parents 3.0% 1.9% 3.9%
I have never had any maintenance
carried out on my vehicle
2.8% 2.3% 3.3%
My Children 0.6% 0.4% 0.8%
Other 1.5% 0.9% 2.0%

10. Question 4 – Responses by Age Group
Who tends to carry out the tyre maintenance for your vehicle (e.g. replacing
worn tyres, checking tyre pressures etc.)?
?
Age Group Overall 16-24 26-34 35-44 45-54 55+
Base 1,176 52 170 248 315 391
I do 44.0% 34.6% 38.2% 45.6% 44.8% 46.0%
My garage / dealer 36.8% 36.5% 36.5% 32.7% 34.6% 41.4%
My partner 26.6% 26.9% 27.1% 30.2% 29.2% 22.0%
My parents 3.0% 13.5% 9.4% 2.4% 1.0% 0.8%
I have never had any
maintenance carried out
on my vehicle
2.8% 5.8% 5.3% 3.6% 2.2% 1.3%
My Children 0.6% - 1.8% 0.4% 2.2% 1.8%
Other 1.5% - 0.6% - 1.0% 0.8%

11. Question 5 – Responses by Gender
Do you worry that your level of tyre understanding could lead to you paying
excessive costs or being ripped off at a local garage/dealer or car repair-shop
when buying new tyres or having new / replacement tyres fitted?
Age Group Overall Male Female
Base 1,176 531 645
No I don’t worry about this 41.7% 37.3% 45.3%
Yes I fear this could happen to me 31.3% 24.7% 36.7%
No I know enough about tyres for this
not to be a problem
21.2% 31.1% 13.0%
Yes this has happened to me 5.9% 7.0% 5.0%

12. Question 5 – Responses by Age Group
Do you worry that your level of tyre understanding could lead to you paying
excessive costs or being ripped off at a local garage/dealer or car repair-shop
when buying new tyres or having new / replacement tyres fitted?
Age Group Overall 16-24 26-34 35-44 45-54 55+
Base 1,176 52 170 248 315 391
No I don’t worry about
this
41.7% 11.5% 28.8% 45.6% 44.1% 46.8%
Yes I fear this could
happen to me
31.3% 48.1% 45.3% 33.5% 31.4% 21.5%
No I know enough about
tyres for this not to be a
problem
21.2% 19.2% 12.4% 15.7% 20.6% 29.2%
Yes this has happened to
me
5.9% 21.2% 13.5% 5.2% 3.8% 2.%

13. About Blackcircles.com
Blackcircles.com was launched in 2001 by
Managing Director Michael Welch
Blackcircles.com has become the UK’s leading
online tyre retailer with the UK’s largest fitting
network of over 1,750 independent and
franchise tyres centres
Over the last decade Blackcircles.com has seen a
growth in turnover from £23,000 in year one to
well over £23,000,000 in year 10.