denim , denim washing , wintage denim , denim book , indigo , indigo dye , indigo dyeing , stone washing , enzyme , history of jeans , history of jeans , indigo dyeing , stone washing , enzyme , enzyme washing , garment processing

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DENIMIST
2011
DNMSTDENIMDESINGFASHIONARTLIFE

2. DB
DENIM B O O K
DENIMIST
T U R K E Y
Since
decades
Denimist
has
developed
know-­‐how
in
denim
finishing
prior
to
garment
manufacturing
and
also
in
jeans
washing.
Our
customers
derive
benefit
from
this
experience.For
the
fabric
production
we
offer
finishing
chemicals
which
provide
the
demanded
fabric
properties
such
as
good
sewability,
stiffness,elasticity
and
handle.
The
other
field
of
our
activity
is
the
recommendation
of
laundring
Procedures
for
ready-­‐made
clothing
such
as
trousers,
jackets
or
skirts,
shirts.
In
doing
so
we
have
learned
that
many
errors
may
occur
in
this
complicated
production
process.
The
laundry,
the
last
step
in
the
sequence
of
producers,
is
faced
to
difficulties
which
are
caused
by
previous
inaccuracies.
Therefore,
a
good
cooperation
among
the
steps
of
jeans
manufacturing
is
required
to
avoid
problems.
Fabric
producer,
garment
manufacturer
and
laundries
have
to
work
together
to
obtain
the
desired
end
result.
By
means
of
our
contacts
on
both
sides
of
the
production
process
we
are
able
to
make
our
contribution.
The
technical
stuff
of
Denimist
is
always
ready
to
help
our
customers
with
eventual
problems
and
to
modify
production
procedures
according
to
the
respective
requirements.
Through
our
numerous
contacts
which
we
have
got
with
denim
producers,
garment
manufacturers
and
laundries
during
the
years
we
support
the
team
work
among
all
sections
of
the
jeans
chain
and
make
our
know-­‐how
available
to
all
of
the
parties
concerned

3. DBDENIM B O O K
THE
19
TH
CENTURY
:
THE
CALIFORNIA
GOLD
RUSH
1848
:
Gold
was
found
in
California
and
the
famous
Gold
Rush
began.
The
gold
miners
wanted
clothes
that
were
strong
and
did
not
tear
easily.
1853
:
A
man
named
Leob
Strauss
left
his
home
in
New
York
and
moved
to
San
Francisco,
where
he
started
a
wholesale
business,
supplying
clothes.
Strauss
later
changed
his
name
from
Leob
to
Levi.
A
big
problem
with
the
miners'
clothes
were
the
pockets,
which
easily
tore
away
from
the
jeans.
A
man
called
Jacob
Davis
had
the
idea
of
using
metal
rives
to
hold
the
pockets
and
the
jeans
together
so
that
they
wouldn't
tear.
Davis
wanted
to
patent
his
idea,
but
he
didn't
have
enough
money

4. DB
DENIM B O O K
LEVI
STRAUSS
1872
:
Davis
wrote
to
Levi
and
offered
Strauss
a
deal
if
he
would
pay
for
the
patent.
Strauss
accepted,
and
he
started
making
copper-­‐riveted
"waist
overalls"
as
jeans
were
called
then.
1873
:
The
first
riveted
clothing
was
made
and
sold
1886
:
Levi
sewed
a
leather
label
on
their
jeans.
The
label
showed
a
picture
of
a
pair
of
jeans
that
were
being
pulled
between
two
horses.
This
was
to
advertise
how
strong
Levi
jeans
were:
even
two
horses
could
not
tear
them
apart.
1891:
Levi
Strauss
&
Co.'s
patent
for
riveted
clothing
goes
public
and
dozens
of
companies
begin
to
use
the
idea

5. DBDENIM B O O K
THE
1930’S
:
WESTERNERS
Hollywood
made
lots
of
western
movies.
cowboys,
who
often
wore
jeans
in
the
movies,
became
very
popular.
Many
Americans
who
lived
in
the
eastern
states
went
for
vacations
on
"dude
ranches"
and
took
paris
of
denim
"waist
overalls"
back
east
with
them
when
they
went
home.

6. DB
DENIM B O O K
THE
1940’S
:
WAR
Fewer
jeans
were
made
during
the
time
of
World
War
II,
but
"waist
overalls"
were
introduced
to
the
world
by
American
soldiers,
who
sometimes
wore
them
when
they
were
off
duty.
After
the
war,
Levi
began
to
see
their
clothes
outside
the
American
West.
Rival
companies,
like
Wrangler
and
Lee,
began
to
compete
with
Levi
for
a
share
of
this
new
market

7. DBDENIM B O O K
THE
1950’S
:
REBELS
Denim
became
popular
with
many
young
people.
It
was
the
symbol
of
the
teenage
rebel
in
TV
programs
and
movies
(like
James
Dean
in
the
1955
movie
Rebel
Without
a
Cause).
Some
schools
in
the
USA
banned
students
from
wearing
denim.
Teenagers
called
the
waist
overalls
"jean
pants"
and
the
name
stayed.

8. DB
DENIM B O O K
THE
1960
:
HIPPIES
Many
university
and
college
students
wore
jeans.
Different
styles
of
jeans
were
made,
to
match
the
60's
fashions
(embroidered
jeans,
painted
jeans,
psychedelic
jeans).
In
many
non-­‐western
countries,
jeans
became
a
symbol
of
"Western
decadence"
and
were
very
hard
to
get.
US
companies
said
that
they
oMen
received
leNers
from
people
all
around
the
world
asking
them
to
send
the
writer
a
pair
of
jeans

9. DB
DENIM B O O K
THE
1970’S
:
COLD
WAR
As
regulations
on
world
trade
became
more
relaxed
in
the
late
70's,
jeans
started
to
be
made
more
and
more
in
sweatshops
in
countries
in
the
South.
Because
the
workers
were
paid
very
little,
jeans
became
cheaper.
More
people
in
the
countries
of
the
South
started
wearing
jeans

10. DB
DENIM B O O K
THE
1980’S
:
DESINGER
JEANS
Jeans
finally
became
high
fashion
clothing,
when
famous
designers
started
making
their
own
styles
of
jeans,
with
their
own
labels
on
them.
Sales
of
jeans
went
up
and
up.

11. DB
DENIM B O O K
THE
1990’S
:
RECESSION
In
the
world
wide
recession
of
the
1990's,
the
sale
of
jeans
stopped
growing.
The
Youth
market
wasn't
particularly
interested
in
501s
and
other
traditional
jeans
styles,
mainly
because
their
parents:
the
generation
born
in
"blue"
were
still
busy
squeezing
their
aging
bodies
into
them.
Since
no
teenager
would
be
caught
dead
in
anything
their
parents
were
wearing,
the
latest
generation
of
rebellions
youth
turned
to
other
fabrics
and
styles.
They
still
wore
denim,
but
it
had
to
be
in
different
finishes,
new
cuts,
shapes,
styles,
or
forms.
Jeans
were
named
the
"single
most
potent
symbol
of
American
style
on
planet
earth".

12. DB
DENIM B O O K
2000
:
REINVENTING
DENIM
something
decidedly
weird
is
happening
in
the
world
of
denim.the
products
need
to
be
reinvented
from
Pme
to
Pme
and
jeans
has
been
back
on
designers
catwalks,
at
chanel,
dior,
chloe
and
versace.
thesingle
most
potent
symbol
of
fashion,
summer
'99
tom
ford's
feathered,
beaded,
beat-­‐up,
torn-­‐knee
gucci
blue
jeans,
seen
globally,
sell
out
instantaneously
at
$3715
a
pop.and
then,
on
the
internet,
wasthe
shining
image
of
helmut
lang'ssilver-­‐sprayed
pants,
striding
out
beyond
our
concepPon
of
basic
uPlity.
freed
of
all
social
and
creaPve
restricPons,
denim
is
assuming
any
number
of
disguises
and
contexts
to
be
worn
in
and
has
broken
through
almost
any
limitaPon
on
price.it
can
also
be
found
in
home
collecPons,
appearing
in
cushions,bed
spreads
and
furniture-­‐coverings.

13. DB
DENIM BOOK
Head
Office
:
Kazimiye
Mah.
Karadeniz
Cad.
Kiliçoğlu
AlPn
Evler
No:
37/5/21
Çorlu
/
Tekirdağ
/
TURKEY
Ph:
90
282
673
62
40
Fax
:
90
282
673
59
75
eyup@denimist.com.tr
Factory
:
Motor
Yerleri
Mevkii
E-­‐5
Uzeri
Ulaş
/
Corlu
/
Tekirdag
/
TURKEY
mustafa@denimist.com.tr
Pakistan
:
Plot
No:
2/C
Lane
No:
3
Itehad
Coom
Phase
–
VI
D.H.A
Karachi
/
PAKISTAN
Ph:
92-­‐21-­‐37820980
–
35348720
Cell
:
92-­‐300-­‐214430
tanveer@denimist.com.tr
Bangladesh
:
Road
36
,
House
15,
F4,
Gulshan
2,
Dhaka
/BANGLADESH
Cell:
8801741393879
serkan@denimist.com.tr