New TLDs - Challenges and Opportunities in Europe
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Presentation on New TLDs in Europe given at the NetNod meeting in Stockholm, March 11, 2014.
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New TLDs - Challenges and Opportunities in Europe
- 2. New TLDs Challenges and Opportunities In Europe Michele Neylon
- 3. Who am I? Michele Neylon - Founder / CEO Blacknight - http://mneylon.tel - @mneylon - http://michele.me/blog - Chair RrSG - Winner IIA Net Visionary 2013 - @mneylon on most other social networks ..
- 4. Topics - Current landscape - New TLDs - Opportunities - Challenges
- 5. European ccTLDs • 65.5 million domains across all extensions • 15.6 million .de • 10.6 million *.uk - 5.4 million .nl - 3.7 million .eu - 2.7 million .fr (all numbers from CENTR report) - 1.2 million .se (https://www.iis.se/english/domains/ )
- 6. ccTLD vs gTLD • National identity? – Yourshop.se – local? – Co.uk trusted AND used by UK business – Yourbusiness.com – global? • gTLD -> global business? cheaper? (depends .. ) Easier to register? Is it trusted?
- 7. Things are going to go CRAZY! (that’s just 136 extensions)
- 8. It looks more like
- 9. NOOO! What are we going to do?
- 12. Customer wants a domain
- 13. They hit your site
- 14. Limited space
- 16. What results do you show?
- 17. Maybe Geo IP is a solution?
- 18. Relative to the customer (an opportunity!) .se .stockholm .helsinki … .bayern .cologne .hamburg …
- 20. ccTLD vs gTLD vs New TLD? • Average business / user won’t want 20 domains • Will they switch to a new TLD? • Is the ccTLD “easy” to register? • Is there a gTLD that’s more “appropriate”?
- 22. .com is still king…
- 24. What we don’t want do Confuse the customer & our staff / partners / channel
- 25. Things we can do TLD Recommendation Engine
- 29. EU Law vs US contract • EU data privacy law • ICANN’s contracts • Whois policy – .cat + .tel got it changed Regisrars vs ICANN re: data retention waiver
- 32. Questions?
- 33. Want to find me? Michele Neylon - Founder / CEO Blacknight.com - http://mneylon.tel - @mneylon - http://michele.me/blog - http://www.internetnews.me - @mneylon On most other social networks ..