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Туристичні потоки Причорномор’я:
    реалії, тенденції та перспективи

      Black Sea Region Tourist Flows:
     Realities, Trends and Perspectives

Геннадій Друзенко, Координатор програм з розвитку туризму в регіонах України
Gennadiy Druzenko, Regional Tourism Development Coordinator
Причорноморський регіон
    Black Sea Region
Крим / Crimea
Кількість туристів / Number of tourists
1980s – from 6 to 10-15 m*
2009 – 5,02 m**
2010 – 5,72 m**/5,661 m***
2011 – 5,596 m***



«Таврида – жизнь за фасадами», тижневик «2000 Город» № 5(21) від 01.02.2012.
**Програма розвитку та реформування рекреаційного комплексу Автономної Республіки Крим на 2012-
2013 роки
*** З виступу на прес-конференції Голови Постійної комісії ВР АРК з питань санаторно-курортного
комплексу, туризму та підприємництва Р. Темиргалієва 14 грудня 2011 р.
Румунська Рив’єра / Romanian Riviera
             Number of Romanian and foreign tourists
          visited Romania’s Black Sea Coast, 2009-2011
  The share of
                       800 000                                      Іноземці
  foreigners in
  2009-11 was          600 000                                      Foreigners
   only 4-4,5%
                       400 000
   (30-31,6 k)
of all Romania’s        200 000                                     Румунські
Black Sea Coast                                                     громадяни /
                               0
                                                                    Romanian
     visitors
                                   2009 2010                        citizens
                                             2011
 Source: National Institute for Statistics, Romania, www.insse.ro
Румунія / Romania
    Number of Ukrainian and Russian tourists visited Romania,
                          2009-2011

Average length of stay   60 000                                 Ukrainians,
    of Ukrainian and                                            tourists
   Russian citizens in    40 000                                Ukrainians,
 Romania (altogether                                            bednights
 less than 33k a year)    20 000                                Russians,
  in 2009-2011 varies                                           tourists
    from 2 to 3 days            0
                                                                Russians,
                                    2009 2010                   bednights
                                                 2011
  Source: National Institute for Statistics, Romania, www.insse.ro
Болгарська Рив’єра / Bulgarian Riviera
             Number of Bulgarian and foreign tourists
              visited Varna and Burgas, 2008-2011

  Share of foreign        2 000 000
 tourists in Varna        1 500 000                              Total,
   and Burgas in          1 000 000                              tourists
  2008-11 ranges            500 000                              Foreigners,
  from 65 to 70%                  0                              tourists
   of all tourists




Source: National Statistical Institute of Bulgaria, www.nsi.bg
Болгарська Рив’єра / Bulgarian Riviera
          Number of bednights spent by tourists
              in Varna and Burgas, 2008-2011

  Average length of    15 000 000
   stay of foreign     10 000 000                              Total,
  tourists in Varna                                            bednights
     and Burgas         5 000 000
                                0                              Foreigners,
in 2008-2011 varies                                            bednights
from 6,5 to 7,1 days



  Source: National Statistical Institute of Bulgaria, www.nsi.bg
Болгарія / Bulgaria
               Number of Ukrainian and Russian tourists
                  visited Bulgaria in 2008-2011г.г.
  Average length of
  stay of Ukrainian     3 000 000
and Russian citizens    2 000 000                                  Ukrainians,
       in Bulgaria                                                 tourists
   (altogether more      1 000 000                                 Ukrainians,
  than 300k a year)              0                                 bednights
in 2009-2011 varies                                                Russians,
from 6,2 to 8,2 days                                               tourists
                                                                   Russians,
                                                                   bednights

  Source: National Statistical Institute of Bulgaria, www.nsi.bg
Туреччина / Turkey
                 Number of Ukrainian and Russian tourists
                      visited Turkey in 2005-2011

  From 2005 to 2011          4 000 000
   number of Russian
   tourists who visit        2 000 000
    Turkey annually                                              Russians
 increased by 86% and
                                       0                         Ukrainians




                                             2005
                                             2006
 Ukrainian tourists – by




                                            2007
                                            2008
                                            2009
                                           2010
                                           2011
          58%



Source: Republic of Turkey Ministry of Culture and Tourism, www.kultur.gov.tr
Туреччина / Turkey
    Розподіл ліжкомісць в закладах тимчасового розміщення по
             регіонах / Bed capacity in hotels by regions




Source: Turkish Tourism Industry Report, prepared by Deloitte, January 2010,
www.invest.gov.tr
Туреччина / Turkey
           Туристична Cтратегія Туреччини - 2023
By 2023 Turkey plans:
- to attracts 63 m travelers;
- to yield US$86 m overall
international tourism receipt;
-to reach US$ 1350 average revenue
per international tourist
and thus to become one of TOP-5
tourism destinations in the world

(In 2011 Turkey was visited by
29,3 m foreign tourists)
Туреччина / Turkey
                   Tourism Strategy of Turkey - 2023




Source: Republic of Turkey Ministry of Culture and Tourism, www.kultur.gov.tr
Грузія (Аджарія)/ Georgia (Adjara)
 In 2011 the number
  of tourists visited
 Adjara exceeded for
  the first time the
  number of tourists
traveled to the region
 in Soviet era (1990)

In 2011 share of foreign
 tourists in Adjara was
      36% or 480 k

Source: Department of Tourism and resorts of Adjara A.R., www.tourismadjara.ge
Грузія (Аджарія)/ Georgia (Adjara)
        Number of Ukrainian and Russian tourists visited Adjara
                           in 2005-2011
    From 2005 to 2011 the
      number of Ukrainian        15 000
 tourists in Adjara increased
   by 42 times and Russian       10 000
     tourists - by 11 times
                                  5 000                          Russians
    and together exceeded
                                                                 Ukrainians
          20 k annually               0
   (or 4,2% of 480 k of foreign
tourists visited Adjara in 2011)


Source: Department of Tourism and resorts of Adjara A.R., www.tourismadjara.ge
Сочі (РФ)/ Sochi (Russia)
                     Tourist turnover (forecast of 2007)

   From 2005 to 2009 the            10 000
  number of tourists visited
  Sochi annually increased
         by 55,6%,                    5 000
    from 3,08 m to 4,8 m

     More than 95% of all                  0




                                                   2005
                                                   2006
                                                  2007
                                                  2008
   travelers to Sochi are of




                                                 2009
                                                 2010
                                                2011
                                                2012
                                               2013
                                               2014
                                                              2015
                                                                     2016
                                                                            2017
     Russian nationality

Source: “Hotel Market of Sochi”, Jones Lang LaSalle Hotels,
www.joneslanglasallehotels.com
Airports – main transport hubs of
                 international tourism
         Every second                          2011
         international                   41%
      tourists arrives to                              6%   Air
        the country of                                 2%
      destination by air
                                                            Road
                                           51%              Water
                                                            Rail



Source: World Tourism Organization (UNWTO), www.unwto.org
Principal airports of the Black Sea Region
                 Passenger traffic flow, 2009-2011
    Аэропорт       2009         2010         2011       Динамика пассажиропотока
                                                            (в среднем за год)

Simferopol        751.000      841.200      963.800             14,2% ▲
Odesіa            650.900      707.100      842.300             14,7% ▲
Constanța         68.690       74.587        74.787              4,4% ▲
Varna            1.206.535    1.227.442    1.181.830            - 1,0% ▼
Burgas           1.683.786    1.894.109    2.253.320            16,9% ▲
Batumi            46.000       88.627       134.000             95,7%▲
Sochi            1.485.000    1.921.000    2.086.000            18,8% ▲
Ukraine          9.054.900    10.271.500   12.464.800           18,8% ▲
Antalya          18.345.693   22.144.161   24.964.219           18,0% ▲
ДЯКУЮ      ЗА УВАГУ!

Thank you for your                attention!
 Merci    pour      votre attention!
Vielen Dank für Ihre Aufmerksamkeit
         Dziękuję        za    uwagę!
      Спасибо       за        внимание!

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  • 1. Туристичні потоки Причорномор’я: реалії, тенденції та перспективи Black Sea Region Tourist Flows: Realities, Trends and Perspectives Геннадій Друзенко, Координатор програм з розвитку туризму в регіонах України Gennadiy Druzenko, Regional Tourism Development Coordinator
  • 3. Крим / Crimea Кількість туристів / Number of tourists 1980s – from 6 to 10-15 m* 2009 – 5,02 m** 2010 – 5,72 m**/5,661 m*** 2011 – 5,596 m*** «Таврида – жизнь за фасадами», тижневик «2000 Город» № 5(21) від 01.02.2012. **Програма розвитку та реформування рекреаційного комплексу Автономної Республіки Крим на 2012- 2013 роки *** З виступу на прес-конференції Голови Постійної комісії ВР АРК з питань санаторно-курортного комплексу, туризму та підприємництва Р. Темиргалієва 14 грудня 2011 р.
  • 4. Румунська Рив’єра / Romanian Riviera Number of Romanian and foreign tourists visited Romania’s Black Sea Coast, 2009-2011 The share of 800 000 Іноземці foreigners in 2009-11 was 600 000 Foreigners only 4-4,5% 400 000 (30-31,6 k) of all Romania’s 200 000 Румунські Black Sea Coast громадяни / 0 Romanian visitors 2009 2010 citizens 2011 Source: National Institute for Statistics, Romania, www.insse.ro
  • 5. Румунія / Romania Number of Ukrainian and Russian tourists visited Romania, 2009-2011 Average length of stay 60 000 Ukrainians, of Ukrainian and tourists Russian citizens in 40 000 Ukrainians, Romania (altogether bednights less than 33k a year) 20 000 Russians, in 2009-2011 varies tourists from 2 to 3 days 0 Russians, 2009 2010 bednights 2011 Source: National Institute for Statistics, Romania, www.insse.ro
  • 6. Болгарська Рив’єра / Bulgarian Riviera Number of Bulgarian and foreign tourists visited Varna and Burgas, 2008-2011 Share of foreign 2 000 000 tourists in Varna 1 500 000 Total, and Burgas in 1 000 000 tourists 2008-11 ranges 500 000 Foreigners, from 65 to 70% 0 tourists of all tourists Source: National Statistical Institute of Bulgaria, www.nsi.bg
  • 7. Болгарська Рив’єра / Bulgarian Riviera Number of bednights spent by tourists in Varna and Burgas, 2008-2011 Average length of 15 000 000 stay of foreign 10 000 000 Total, tourists in Varna bednights and Burgas 5 000 000 0 Foreigners, in 2008-2011 varies bednights from 6,5 to 7,1 days Source: National Statistical Institute of Bulgaria, www.nsi.bg
  • 8. Болгарія / Bulgaria Number of Ukrainian and Russian tourists visited Bulgaria in 2008-2011г.г. Average length of stay of Ukrainian 3 000 000 and Russian citizens 2 000 000 Ukrainians, in Bulgaria tourists (altogether more 1 000 000 Ukrainians, than 300k a year) 0 bednights in 2009-2011 varies Russians, from 6,2 to 8,2 days tourists Russians, bednights Source: National Statistical Institute of Bulgaria, www.nsi.bg
  • 9. Туреччина / Turkey Number of Ukrainian and Russian tourists visited Turkey in 2005-2011 From 2005 to 2011 4 000 000 number of Russian tourists who visit 2 000 000 Turkey annually Russians increased by 86% and 0 Ukrainians 2005 2006 Ukrainian tourists – by 2007 2008 2009 2010 2011 58% Source: Republic of Turkey Ministry of Culture and Tourism, www.kultur.gov.tr
  • 10. Туреччина / Turkey Розподіл ліжкомісць в закладах тимчасового розміщення по регіонах / Bed capacity in hotels by regions Source: Turkish Tourism Industry Report, prepared by Deloitte, January 2010, www.invest.gov.tr
  • 11. Туреччина / Turkey Туристична Cтратегія Туреччини - 2023 By 2023 Turkey plans: - to attracts 63 m travelers; - to yield US$86 m overall international tourism receipt; -to reach US$ 1350 average revenue per international tourist and thus to become one of TOP-5 tourism destinations in the world (In 2011 Turkey was visited by 29,3 m foreign tourists)
  • 12. Туреччина / Turkey Tourism Strategy of Turkey - 2023 Source: Republic of Turkey Ministry of Culture and Tourism, www.kultur.gov.tr
  • 13. Грузія (Аджарія)/ Georgia (Adjara) In 2011 the number of tourists visited Adjara exceeded for the first time the number of tourists traveled to the region in Soviet era (1990) In 2011 share of foreign tourists in Adjara was 36% or 480 k Source: Department of Tourism and resorts of Adjara A.R., www.tourismadjara.ge
  • 14. Грузія (Аджарія)/ Georgia (Adjara) Number of Ukrainian and Russian tourists visited Adjara in 2005-2011 From 2005 to 2011 the number of Ukrainian 15 000 tourists in Adjara increased by 42 times and Russian 10 000 tourists - by 11 times 5 000 Russians and together exceeded Ukrainians 20 k annually 0 (or 4,2% of 480 k of foreign tourists visited Adjara in 2011) Source: Department of Tourism and resorts of Adjara A.R., www.tourismadjara.ge
  • 15. Сочі (РФ)/ Sochi (Russia) Tourist turnover (forecast of 2007) From 2005 to 2009 the 10 000 number of tourists visited Sochi annually increased by 55,6%, 5 000 from 3,08 m to 4,8 m More than 95% of all 0 2005 2006 2007 2008 travelers to Sochi are of 2009 2010 2011 2012 2013 2014 2015 2016 2017 Russian nationality Source: “Hotel Market of Sochi”, Jones Lang LaSalle Hotels, www.joneslanglasallehotels.com
  • 16. Airports – main transport hubs of international tourism Every second 2011 international 41% tourists arrives to 6% Air the country of 2% destination by air Road 51% Water Rail Source: World Tourism Organization (UNWTO), www.unwto.org
  • 17. Principal airports of the Black Sea Region Passenger traffic flow, 2009-2011 Аэропорт 2009 2010 2011 Динамика пассажиропотока (в среднем за год) Simferopol 751.000 841.200 963.800 14,2% ▲ Odesіa 650.900 707.100 842.300 14,7% ▲ Constanța 68.690 74.587 74.787 4,4% ▲ Varna 1.206.535 1.227.442 1.181.830 - 1,0% ▼ Burgas 1.683.786 1.894.109 2.253.320 16,9% ▲ Batumi 46.000 88.627 134.000 95,7%▲ Sochi 1.485.000 1.921.000 2.086.000 18,8% ▲ Ukraine 9.054.900 10.271.500 12.464.800 18,8% ▲ Antalya 18.345.693 22.144.161 24.964.219 18,0% ▲
  • 18. ДЯКУЮ ЗА УВАГУ! Thank you for your attention! Merci pour votre attention! Vielen Dank für Ihre Aufmerksamkeit Dziękuję za uwagę! Спасибо за внимание!