2. The Clea Group of Companies is a Rs. 1 billion (Rs. 100 crore) entity that offers a plethora of services ranging from Public Relations, Media Relations and Dissemination, Film Production, Marketing Consultancy, Celebrity PR, Visual Communication & Design, Brand Custodial Services and Market Research. With offices in 33 cities across the country and employing over 260 experts, the Clea Group is quintessentially a highly dynamic and expert organisation that can handle the communication needs of any corporate, brand or individual.
25. THERE ARE NO STRANGERS IN THIS WORLD... Husband Friends Peers Clients Suppliers Bosses Subordinates Wife Father Mother Son Daughter Media Business Partners Govt. General Public
26. ONLY FRIENDS WAITING TO BE MET MEDIA Mohan, Anita,... COLLEAGUES Peter, Deepa,... SUPPLIERS Harish, Martin,... FRIENDS Sanjay, Annie,... CLIENTS Sunita, Jimmy,... FAMILY Nisha, Nikhil,...
27. WHY HAS PUBLIC RELATIONS BECOME SO IMPORTANT ALL OF A SUDDEN ?
28.
29. Time Crunch Cut Throat Competition It’s not enough to be efficient It is equally important to be perceived so !!! … .Survival of the PR savviest
76. And losing a customer is doubly dangerous As.. .
77. When he goes he does not go alone ...He likes company.... He takes other customers away … Potential, if not existing.
78. When customers are unhappy, five things can happen... Customer suffers in silence Customer takes business elsewhere Customer complains to friends and neighbours Customer talks to third parties CUSTOMER TALKS TO THE COMPANY
84. Expected Level of Service Delivered Level of Service 1 Delivered Level of Service 2 CUSTOMER DELIGHT The Opportunity Of The Future Expectation Service over time
85. SERVICE IMPROVEMENT PROCESS NO Define and Implement Examine Process Examine and Align Standard with Customer Requirements NO NO Service Issue Identified ? Obtain Customer Feedback Standard in Place ? Standard being met ?
86. So Friends... The Personal PR Mantra There are no strangers in this world, Only friends waiting to be met. The Professional PR Mantra The Practice of Customer Delight.
89. Pouring out his troubles to an acquaintance after a couple of drinks a young man said, “ I hate to admit it, but I don’t know how to make my wife happy.”
90. The Newfound Friend Replied “ There is really nothing to it, let me give you some advice. At bedtime switch on a romantic CD, dim the lights and splash some of your best aftershave. Next, tell your wife to get into her sheerest negligee, then make sure you raise the bottom window.”
91. “ Then what do I do ? ” asked the young man. “ Just whistle” “ Whistle????”
92. “ That's right. I’ll be waiting outside the window. When I hear your whistle, I’ll come right up and take care of the rest.”
94. If you don’t Satisfy your customer, then someone else will.
95. DIFFICULT AS ALL THIS MAY SEEM TO IMPLEMENT... TODAY … IS THE TOMORROW... YOU WERE AFRAID OF... YESTERDAY Strange isn't it..
96. The Quintessential PR Professional as defined by Rudyard Kipling (Most of it anyway…)
97. If you can keep your head when all about you are losing theirs and blaming it on you If you can trust yourself when all men (including your own colleagues and friends) doubt you & make allowances for their doubting too If you can wait & not be tired by waiting Or being lied to (by your suppliers) , don’t deal in lies Or being hated (as the competition does) don’t give way to hating & yet, don’t look too good (but dress well) or talk too wise
98. If you can dream & not make dreams your master (or mistress) If you can think & not make thoughts your aim If you can meet with triumph & disaster And treat those two impostors just the same If you can bear to hear the truth you have spoken Twisted by knaves ( those so-called friends and colleagues we all have ) to make a trap for fools ( uninformed management) Or watch the things you've given your life to broken And stoop & build em with worn out tools
99. If you can make one heap of all your winnings And risk it on one turn of pitch & toss (but remember gambling is a vice) And lose, and start again at the beginning And never breathe a word about your loss (that would be really really tough) If you can force your heart, nerve & sinew To serve your turn long after they are gone And so hold on when there’s nothing in you Except the Will that says to them ‘Hold On’ (Corporate health check ups - I hope your management is listening)
100. If you can talk with crowds and keep your virtue Or walk with MDs nor lose the common touch If neither foes nor loving friends can hurt you If all men count with you, but none too much (Don’t play games in office) If you can fill the unforgiving minute With 60 seconds worth of distance run Then yours is the Earth & all that’s in it And what is more ‘You’ll Be PR Savvy’, My Son.
102. Vinod G. Nair, Managing Director, Clea Public Relations India www.cleapublicrelations.com Mobile - +91-0-98678-00008 Work - +91-22-40166800 Email – [email_address]
