Bridging the Gap Between Desktop and Mobile Augmented Reality 1) The document discusses bridging the gap between desktop and mobile augmented reality by first developing for desktops, where the hardware is more capable, and focusing on core mechanics before extensive content. 2) It also recommends taking a long term investment approach, making applications universally portable between platforms, and deeply understanding the target demographic. 3) The "holy grail" mobile augmented reality application is described as being utilitarian, using computer vision, possibly cloud-based, and focusing on natural user interfaces over graphical user interfaces.

1. Bridging the Gap Between
Desktop and Mobile Augmented Reality
Blake Callens

2. Blake Callens
Senior Software Engineer, Zugara
WSS/Fashionista, ZugMO, ZugSTAR
ARtisan Flex AR Framework
ARWire iPhone App
Twitter: @blakecallens
Blog: onezerothrice.com

3. “He who first shortened the labor of copyists by device of movable types
was disbanding hired armies, and cashiering most kings and senates, and
creating a whole new democratic world...”
- Thomas Carlyle

4. Available iPhone “AR” Apps April, 2010
• Satellite AR
• Acrossair • WOMADelaide • Yelp
• DishPointer AR
• Augmentizer • HK Night Traffic • AroundMe
• Heads Up Navigator
• Capture the Flag • CrimeDeskSF • Cheap Gas!
• Sun Seeker
• AR Easter Egg Hunt • Canada Eye • Colorblind Helper
• Aure
• AR Flight • Seekr • Zagat To Go
• Mosquitos
• Navigation 3DX • Reality Compass • DecorReality
• ARGH
• Real Typing with AR • Arcade Reality • New York Subway
• Twittality
• Home Finder • Layar • Washington Metro
• Panoramascope
• iHud • Wanted DoA • London Tube
• iParking
• Find an Apartment • Reality Slice • R.I.P.
• iCar
• Metro Paris Subway • MultiLevel • Metro Lyon Subway
• buUuk • Trippy • Ghost Buddy 3D
• Tokyo Underground • Kids on DSP • Distant Suns
• Bionic Eye • ARgo • Pocket Universe
• Tweet 360 • iWant • Purpll

5. Over 1000 “AR” Apps!

6. Top iPhone Apps
Top Grossing April 8, 2010
• MLB.com At Bat Top Paid
• Sims 3 World Adv.
• Simpsons Arcade Top Free
• Monopoly
• Doodle Jump • The Impossible Test
• Simpsons Arcade
• MLB.com At Bat • Masters Golf Tournament
• CoD: WaW: Zombies
• Big Button Box Pro • Hit Tennis 2
• Press Your Luck
• Monopoly • Commodore 64
• iRa Pro
• Phone Tracker • Rayman 2
• Words With Friends
• Star Wars: Lightsaber Duel • On This Day...
• Bejeweled 2
• Worlds With Friends • i2i Chat
• Red Laser
• Red Laser • Ninjas Live
• Press Your Luck • Solitaire
• Mafia Wars

7. “. . . there is a little bit of snake oil salesmanship going on among AR
technology companies . . .” - PC World
“Augmented reality is often used in pointless ways...” - Gizmodo
“Sure, we try it once, or pull it out to show friends, but
that's about it . . .” - Fast Company
“Marketers will advertise even the slightest of augments as ‘augmented reality,’
leaving consumers confused and bewildered.” - Business Week

8. “This AR app works, but...”

9. The “Holy Grail” Mobile AR App

10. The “Holy Grail” Mobile AR App
• Utilitarian

11. The “Holy Grail” Mobile AR App
• Utilitarian
• Computer Vision

12. The “Holy Grail” Mobile AR App
• Utilitarian
• Computer Vision
• Possibly based in the Cloud

13. The “Holy Grail” Mobile AR App
• Utilitarian
• Computer Vision
• Possibly based in the Cloud
• NUI vs. GUI

14. One Big Problem...

15. Mobile hardware isn’t ready.

16. Accomplishing Our Goal

17. Accomplishing Our Goal
• Long Term Investment

18. Accomplishing Our Goal
• Long Term Investment
• Desktop First

19. Accomplishing Our Goal
• Long Term Investment
• Desktop First
• Universally Portable

20. Accomplishing Our Goal
• Long Term Investment
• Desktop First
• Universally Portable
• Core Mechanics Before Content

21. Accomplishing Our Goal
• Long Term Investment
• Desktop First
• Universally Portable
• Core Mechanics Before Content
• Know Your Target Demographic

22. An Industry of Specialists

23. Questions?