Virtual Vs. Traditional Teams

How Virtual Teams Can Outperform
Traditional Teams

Featuring Keith Ferrazzi, a foremost expert on professional
relationship development and author of Never Eat Alone and
Who's Got Your Back?

Sponsored by
SEPTEMBER 26, 2012

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SEPTEMBER 26, 2012

How Virtual Teams Can Outperform
Traditional Teams

Featuring Keith Ferrazzi, a foremost expert on professional
relationship development and author of Never Eat Alone and

SEPTEMBER 26, 2012

Today’s Speaker
Keith Ferrazzi, a foremost expert
on professional relationship
development and author of
Never Eat Alone and

SEPTEMBER 26, 2012

Virtual Workplace
HBR Webinar, September 26, 2012
Keith Ferrazzi, CEO Ferrazzi Greenlight

6

How we arrived at the new
“People Rules”
in an increasingly
virtual world

@keithferrazzi

Facebook.com/KeithFerrazzi

1. Close but Far Apart 6. Dispersed Teams Can
2. How to Build Real Trust in a Outperform Co-Located
Virtual Environment 7. The Right Way to Run a
3. Collaboration in a Virtual Virtual Meeting
Environment 8. Evaluating Employees Who
4. How to Avoid Virtual Can’t Be Seen
Miscommunications 9. Off-Sites Should Go Virtual
5. The Virtual Reality of 10. The Future of the Virtual
Workplace Conflicts Workplace

WHEN TEAMS ARE CLOSE
BUT FAR APART

VIRTUAL
DISTANCE
� Physical Distance
� Operational Distance
� Affinity Distance

@keithferrazzi


AFFINITY
DISTANCE
has the greatest effect on
innovation, trust, learning,
and other team outcomes.

@keithferrazzi


Teams that have high
VIRTUAL DISTANCE
suffer:
� a 90% drop in innovation
effectiveness
� more than 80% plunge in
trust
� 60% decline in finishing
projects on time and within
budget

@keithferrazzi


Don’t overestimate the impact
BEST of physical distance
PRACTICES Avoid being penny-wise but
pound-foolish
TO MINIMIZE
Go for the low-hanging fruit
VIRTUAL
Leverage small changes into
DISTANCE large effects

@keithferrazzi


HOW TO BUILD REAL TRUST IN
A VIRTUAL ENVIRONMENT

TRUST can be
actively accelerated and
maintained on virtual
teams even when they
have to be assembled on
the fly from employees
across the globe.

@keithferrazzi


BEST Leverage “swift trust”

PRACTICES Proactively build interpersonal
trust
TO BUILD
TRUST IN A Communicate with
predictability
VIRTUAL
ENVIRONMENT Share and rotate power

@keithferrazzi


COLLABORATION IN A
VIRTUAL ENVIRONMENT

COLLABORATION
can be difficult when team
members work for different
companies, are essentially
strangers to one another,
and have different cultural
and professional
backgrounds.

@keithferrazzi


Adjust for size
BEST Don’t be afraid of Social Media
PRACTICES Play games
Train for collaboration
FOR VIRTUAL
Have role clarity
COLLABORATION but task uncertainty

@keithferrazzi


HOW TO AVOID VIRTUAL
MISCOMMUNICATIONS

In the virtual workplace,
where people regularly
rely on e-mails, IMs, and
phone calls instead of
face-to-face-interactions
MISCOMMUNICATIONS
are bound to happen

@keithferrazzi


Fight the “illusion of transparency”
BEST Speak the right “language”
Amplify the signal
PRACTICES The medium is (partly) the message
FOR Respond promptly
Avoid the status symbol of sloppy
VIRTUAL emailing
COMMUNICATIONS Expect problems

@keithferrazzi


THE VIRTUAL REALITY OF
WORKPLACE CONFLICTS

Unresolved employee
CONFLICTS
are all the more
dangerous in a virtual
environment, where
people don’t have the
luxury of proximity to work
their differences out face-
to-face.

@keithferrazzi


BEST Create a virtual site as the team’s
primary focal point
PRACTICES Always use the virtual workspace
for important issues
TO AVOID &
Protect the privacy of the team
MANAGE
Assign a “point person” for each
VIRTUAL issue

CONFLICT Diverge then converge

@keithferrazzi


HOW DISPERSED TEAMS CAN
OUTPERFORM CO-LOCATED ONES

If managed properly virtual
teams can actually
OUTPERFORM
traditional co-located
groups

@keithferrazzi


BEST Put processes in place

PRACTICES Communicate less – but in the
right ways
TO MAXIMIZE
PERFORMANCE Keep conflicts focused on
OF VIRTUAL TEAMS tasks

@keithferrazzi
@keithferrazzi


THE RIGHT WAY TO RUN
A VIRTUAL MEETING

When conducted properly
VIRTUAL MEETINGS
can be both efficient and
effective, even more so
than face-to-face meetings

@keithferrazzi


BEST Use video
Do a “Take 5”
PRACTICES Assign different tasks
TO MAXIMIZE THE Forbid the use of the “mute”
IMPACT function

OF VIRTUAL Penalize multi-taskers
MEETINGS

@keithferrazzi


EVALUATING EMPLOYEES
WHO CAN’T BE SEEN

EVALUATION
of virtual work can not be
based on “where” & “when”.

Managers must concentrate
on “what” & “how.”

@keithferrazzi


Don’t focus solely on results
BEST Beware unintended
consequences
PRACTICES
Engage the disengaged
FOR THE
Forget about employee self-
EVALUATION evaluations
OF VIRTUAL WORK Level the playing field

@keithferrazzi


WHY OFF-SITES SHOULD
GO VIRTUAL

Videoconferencing
and other virtual technologies
give us better ways to
conduct STRATEGIC
OFF-SITE
MEETINGS.

@keithferrazzi


Communicate
FORMULA
Engage
FOR PLANNING
A VIRTUAL Finalize

OFF-SITE Cascade
MEETING Motivate

@keithferrazzi


THE FUTURE OF THE VIRTUAL
WORKPLACE

TECHNOLOGY will
transform the FUTURE
of the virtual organization.

@keithferrazzi


Thank you for joining us!

This webinar was made possible by the
generous support of Citrix GoToMeeting.

Sponsored by
SEPTEMBER 26, 2012

Virtual Vs. Traditional Teams

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