Google Analytics Segmentation Visualization Customization, GA Event - San Francisco 2011
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Stop analyzing your data on an aggregate level. Learn how to take it to the next level with Google Analytics advanced segmentation visualization customization.
![Custom Variables
Take your analysis to the next level
Custom Variables in GA are name-value pair tags that you can use to refine GA tracking
and segment your traffic
Async Syntax:!_gaq.push(['_setCustomVar', slot_index, name, value, opt_scope]);
A few use-cases:
• Track logged-in users and what they do on your site in comparison to anonymous users.
• Track visitors that have signed up for your newsletter across multiple sessions to see how their
behavior compares to everyone else.
• Hook into Google Website Optimizer or other A/B and multi-variate testing tools to perform deeper
conversion analysis on tested changes.
• Increment a variable for each transaction and track behavior of first transaction versus multiple
transactions completed.
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Google Analytics Segmentation Visualization Customization, GA Event - San Francisco 2011
- 2. Custom Variables Take your analysis to the next level Custom Variables in GA are name-value pair tags that you can use to refine GA tracking and segment your traffic Async Syntax:!_gaq.push(['_setCustomVar', slot_index, name, value, opt_scope]); A few use-cases: • Track logged-in users and what they do on your site in comparison to anonymous users. • Track visitors that have signed up for your newsletter across multiple sessions to see how their behavior compares to everyone else. • Hook into Google Website Optimizer or other A/B and multi-variate testing tools to perform deeper conversion analysis on tested changes. • Increment a variable for each transaction and track behavior of first transaction versus multiple transactions completed. !
- 3. Segmentation It's easy to create segments... "Analyzing data in aggregate is a crime" - Avinash Kaushik (2008) "
- 4. Segmentation It's easy to create segments... #
- 5. Segmentation It's easy to create segments... $
- 6. Segmentation It's easy to create segments... %
- 7. Segmentation It's easy to create segments... &
- 8. Segmentation It's easy to create segments... '
- 9. Segmentation Why Segment? “Donʼt just log into [GA] and go on a fishing expedition...” - Avinash Kaushik Acquisition Behavior Outcome How are your efforts to acquire traffic Are visitors doing what you want What are people doing on your site? performing? them to do? Examples • Acquisition: Social media traffic Tip: Mix and match these and segment the inverse. • Behavior: Count of visits > 4 • Outcome: Visits with an average order value > $120 Result: Actionable Insight Source: Avinash Kaushik - www.kaushik.net (
- 10. Introducing a feature released a week ago: Flow Visualization Available for Google Analytics Standard & Premium )*
- 11. Flow Visualization 3 Types of Flow Visualization Reports " Goal Flow " Visits Flow " Navigation Flow ))
- 12. Goal Flow Visualization )!
- 13. Visits Flow )"
- 14. Navigation Flow )#
- 15. Navigation Flow )$
- 16. Navigation Flow )%
- 17. Flow Visualization Use Case )&
- 18. Joe Christopher Director of Analytics Email: joe@blastam.com Twitter: @joechristopher )'