Online Marketing for Toastmasters
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Online Marketing for non-profit organization. Presented on 14/06/2014 in Toastmasters Leadership Institute Brno.
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Online Marketing for Toastmasters
- 1. www.bohemiantoastmasters.orgwww.bohemiantoastmasters.org ONLINE MARKETING for VPPRs Michal Blažek Toastmasters Leadership Institute Brno 14/06/2014
- 2. www.bohemiantoastmasters.org Michal Blažek • Online Marketing Consultant • Focused on online marketing strategy and Performance Advertising • Love Toastmasters • Love chocolate
- 4. www.bohemiantoastmasters.org Agenda Social Networks Content Marketing E-mail Marketing Web Analytics
- 5. www.bohemiantoastmasters.org IF YOU CAN‘T MEASURE IT, NEVER DO IT!
- 6. www.bohemiantoastmasters.org Google Analytics • Overview • Location (+ location focused on the Czech republic) • Acquisition – overview – Referral – Organic – keywords • Behaviour Overview • Conversion • Real Time • Reports (week, month, year)
- 7. www.bohemiantoastmasters.org Resources • https://support.google.com/analytics/answe r/1008080?hl=en – how to set up tracking code • http://www.optimics.cz/ - czech website focused on web analytics • https://developers.google.com/analytics/dev guides/collection/gajs/gaTrackingCampaigns ?hl=cs – campaign tracking (not neccessary but help to get data relevant to campaigns)
- 9. www.bohemiantoastmasters.org Why should you use MailChimp? Nice and professional http://us3.campaign-archive1.com/?u=d4f293f4f5b085f3037020c73&id=bd3bba114d&e=[UNIQID] http://us3.campaign-archive1.com/?u=d4f293f4f5b085f3037020c73&id=bd3bba114d&e=[UNIQID]
- 10. www.bohemiantoastmasters.org Why MailChimp? Free and in accordance with Czech and EU Law
- 12. www.bohemiantoastmasters.org How to create a campaign? • http://kb.mailchimp.com/video-index/
- 14. www.bohemiantoastmasters.org Search engines love content
- 16. www.bohemiantoastmasters.org Content Strategy 1. Explain the importance. 2. Find and allies and authors. 3. Publish. 4. Send articles via e-mail. 5. Share them on social networks. 6. Be proud
- 17. www.bohemiantoastmasters.org Social Networks • Fantastic Job from all clubs I follow • Interesting content from the club • Use other social networks as well – Twitter, LinkedIn, Instagram, YouTube • People are social animals
- 18. www.bohemiantoastmasters.org How can I help you?
- 19. www.bohemiantoastmasters.org Help Toastmasters • Looking for: – Graphics – Webmasters – Voluntteers • Residential Weekend
- 20. www.bohemiantoastmasters.org Thank you for your attention
Notes de l'éditeur
- I don‘t want to be a vinil record and telling you what you already know. Of course, you as VPPR should: Publicize your club Telling everyone that you are going to Toastmasters Creating handouts for members to distribute in their office Or (and) inform members about recent events. Simply let you members know about interesting events and also inform outter world about Toastmasters and particularly your club. There is really many things to talk about. Today, I don‘t want to repeat what was already written in TM Manuals and website, I would like to show you 3 online marketing techniques, that will definitely increase your member base.
- Clubs are often really good in social media marketing. Sharing interesting things, photos from meetings etc. BUT Often ommited and are all for free.
- Prague Speakers – no Brno Business – no Amplion – yes Brno Toastmasters – yes Of course, you must have your webpage
- Unsubscribe button Show your name Valid e-mail address
- My clients often 50% of traffic – building trust, showing that you are an expert
- Examples of the content