"Making Friends in the Edit Bay" - Now What? Conference 2013

•

2 j'aime•1,071 vues

Blend Interactive

"Making Friends in the Edit Bay," Corey Vilhauer's talk from Now What? Conference in Sioux Falls, SD - April 18, 2013.

Technologie Business

MAKING FRIENDS IN
THE EDIT BAY
Five Steps Toward
Creating a Governance-
Friendly Culture

CHANGE IS HARD
CONTENT REQUIRES EGO
FAILURE IS CERTAIN

EVERYTHING I
LEARNED ABOUT
WORKING WITH
PEOPLE

EVERYTHING I
LEARNED ABOUT
WORKING WITH
PEOPLE
I LEARNED
BY TEACHING PEOPLE

EMPATHY
The action of understanding, being
aware of, being sensitive to, and
vicariously experiencing the feelings,
thoughts, and experience of another of
either the past or present without
having the feelings, thoughts, and
experience fully communicated in an
objectively explicit manner.

EMPATHY
“...empathy can be described
as feeling the feelings of
another with the greatest
accuracy and eﬀort.”
- Whitney Hess

Who has a vested interest?

What kind of help do you need?

Who has a vested interest?

What kind of help do you need?

Who would excel at this?

Who has a vested interest?

What kind of help do you need?

Who would excel at this?

What changes are coming?

Who has a vested interest?

What kind of help do you need?

Who would excel at this?

What changes are coming?

What audiences are we missing?

“There’s a chance that
things’ll get weird.
- Archers of Loaf

1. ALWAYS ASK QUESTIONS
2. BE CLEAR AND CONCISE

“When the client feels like
they have some input during
the project planning phase,
they are more likely to enjoy
the ride.”
- Melissa Rach

1. ALWAYS ASK QUESTIONS
2. BE CLEAR AND CONCISE
3. DON’T DO IT ALL

1. ALWAYS ASK QUESTIONS
2. BE CLEAR AND CONCISE
3. DON’T DO IT ALL
4. PLOT AND SCHEME

1. ALWAYS ASK QUESTIONS
2. BE CLEAR AND CONCISE
3. DON’T DO IT ALL
4. PLOT AND SCHEME
5. TEACH THEM TO FISH

I am still
COREY VILHAUER

eatingelephant.com/2013/4/
nowwhat

Contenu connexe

Similaire à "Making Friends in the Edit Bay" - Now What? Conference 2013

"Making Friends in the Edit Bay" - Corey Vilhauer, Now What? Conference 2013

Now What? Conference

"Empathy: Content Strategy's Hidden Deliverable" - CS Forum 2012

Blend Interactive

"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digi...

Blend Interactive

Social Entrepreneurship Seminar 1

DavidHopkins

In the customer experience world, we often talk about understanding and strengthening the experience customers have with our products and services. What about the research experience? Understanding what constitutes meaningful and worthwhile research experiences allows us to hold ourselves and our research partners accountable. It’s up to us to empathise with, understand and create the relevant conditions for participants to contribute in the ways meaningful for them.

Creating conditions for meaningful research participation

Kelly Ann McKercher

Arco ecuador jenn lim_delivering happiness_60

Delivering Happiness

any of various theories or philosophical systems that seek to explain phenomena of nature by the action of force. great energy, force, or power; vigor. Psychology. a habitual mode of reducing or eliminating tension. 1. the quality of being characterized by vigorous activity and progress. "the dynamism and strength of the economy" o 2. 2. HISTORICAL•PHILOSOPHY the theory that phenomena of matter or mind are due to the action of forces rather than to motion or matter.

Dynamism by dr alka mukherjee & dr apurva mukherjee nagpur m.s. india

alka mukherjee

This workshop will cover community engagement/facilitation techniques for design innovation, including engaging and co-creating with diverse groups. Participants will get concrete examples of design projects that featured community engagement, experience engagement/facilitation activities first hand, and also gain insights, tactics, and strategies for conducting their own community engagement activities. Designing for Digital, Austin, Texas, March 2018

Facilitating Community Engagement @ Designing for Digital

Lee-Sean Huang

Emotionally street smart

Deep Mody

Aging2.0 Designer in Residence webinar "Define" presentation

Eric Kihlstrom

Helsinki book launch jenn lim delivering happiness_45_16.9

Delivering Happiness

Hilton worldwide jenn lim delivering happiness_60_16.9

Delivering Happiness

Keynote at the CIBC XX Design Challenge

Jess Mitchell

Fostering Collaboration Across Cultures

All Things Open

Telling Your Story to Motivate Donors and Advocates for Your Cause

Rachel Kubicki

20070405 How To Be Effective - Part 1 40s Nuclear Fuel Complex Off...

viswanadham vangapally

3 first who...then what

Major Retd Pravin Singh

Craft jenn lim delivering happiness

Delivering Happiness

Lowe's companies jenn lim delivering happiness_60

Delivering Happiness

Biology 200 words must be original APA Format all cite and reference must be quoted properly 1. Cystic fibrosis is a disease caused by a recessive allele, and so it appears only as a homozygous recessive genotype. Two parents without cystic fibrosis have a child who does have the disease. Explain what happened and include a Punnett square in your answer. (You can use a word-processor table with three columns and three rows to draw the Punnett square, and watch out for automatic capitalization. If your word-processor cannot draw a table, then describe what is in each cell of the table.) 500 words must be original APA Format all cite and reference must be quoted properly 2. Name the four phases of mitosis and describe the major events occurring in each phase. Buy-in and Commitment Buy-in and Commitment Program Transcript [MUSIC PLAYING] NARRATOR: It is important that stakeholders actively participate in the strategic planning process. Such participation increases the likelihood of achieving buy-in and commitment. In this video program, Dr. Paul Nutt explains how a stakeholder analysis might be used to encourage buy-in. DR. PAUL NUTT: Buy-in and commitment is a very difficult thing to realize, and process like this, oftentimes, there are choices that are—benefit one group and not another, and compromise is a bad word in some ways. A friend of mine called it, "half of a stale loaf." You don't want to do that. You'd like to go for "win-wins," if you can. Typically what we do is resort to the concept called co-optation. And there's a connotation that as people participate in a process, the more apt to buy into or develop ownership with, whatever the result of the process might be. Most of us, and I’m probably one of these, their process relies heavily on co-optation, the notion of participation is presumed to create this result. It doesn't always work that way. Sometimes people are unhappy, even if the vote is 10 to 1, and they were the one. They feel that they should've won somehow. And voting does not resolve differences like this. The only way you can resolve them is through discussion. And when there's limited time, there's limited opportunity perhaps to get all the questions and concerns in motivating differences in opinion and points of view. One example of how to handle, say, a very diverse organization. We used to call it headquarters in field, and there are a lot of these in state governments in particular, where there's an enormous cadre of people that are working in a variety of locations that can't communicate on a regular basis. We successfully use a process we called kiva, which is designed after the Hopi Indians. And the Hopi Indians have the following process that I © 2014 Laureate Education, Inc. 1 Buy-in and Commitment always find a little interesting—at least they're rumored to have this process. If you can imagine ...

Biology 200 words must be original APA Format all cite and ref.docx

hartrobert670

Similaire à "Making Friends in the Edit Bay" - Now What? Conference 2013 (20)

"Making Friends in the Edit Bay" - Corey Vilhauer, Now What? Conference 2013

"Empathy: Content Strategy's Hidden Deliverable" - CS Forum 2012

"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digi...

Social Entrepreneurship Seminar 1

Creating conditions for meaningful research participation

Arco ecuador jenn lim_delivering happiness_60

Dynamism by dr alka mukherjee & dr apurva mukherjee nagpur m.s. india

Facilitating Community Engagement @ Designing for Digital

Emotionally street smart

Aging2.0 Designer in Residence webinar "Define" presentation

Helsinki book launch jenn lim delivering happiness_45_16.9

Hilton worldwide jenn lim delivering happiness_60_16.9

Keynote at the CIBC XX Design Challenge

Fostering Collaboration Across Cultures

Telling Your Story to Motivate Donors and Advocates for Your Cause

20070405 How To Be Effective - Part 1 40s Nuclear Fuel Complex Off...

3 first who...then what

Craft jenn lim delivering happiness

Lowe's companies jenn lim delivering happiness_60

Biology 200 words must be original APA Format all cite and ref.docx

Plus de Blend Interactive

Your website's not just designed for your audiences: it's designed for everyone. Which means it needs to be accessible to everyone. Often, accessibility falls into the hands of back- and front-end developers. But just as important is the ongoing maintenance of content within the CMS - the headings and images and alt tags and simple verbiage used to communicate your brand's message: a message that deserves to be seen and heard by everyone. In this talk, we will dive into what we can do as editors to help fuel more accessible websites, separating the code from the content and making clear the responsibilities we all have in making sure the web is a better place for everyone.

"The Accessible Editor Workshop" by Corey Vilhauer, from Now What? Workshops ...

Blend Interactive

"The Accessible Editor" by Corey Vilhauer, from DrupalCon 2018 in Nashville, ...

Blend Interactive

"Click to Continue" by Sam Otis, from Content+Design Meetup, Oct. 4, 2017

Blend Interactive

"Never Knowing Enough: dealing with the self doubt that hinders your success....

Blend Interactive

From Corey Vilhauer's workshop "Making things real: Content strategy for realistic content management" at Confab Intensive 2017 in Denver, Colorado. Everyone has a plan. Until reality sets in. You've seen it all before. A marketing team that's created unreasonable expectations. A designer who's looking to break barriers—without regard to the content model. The myth of personalization. The dangers of the completely customizable website. And now it's your job to bridge the gap between dreams and usable web programming. How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations? It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.

"Making things real: Content strategy for realistic content management" - Con...

Blend Interactive

From Confab Central 2017 in Minneapolis, Minnesota - June 8, 2017 Everyone has a plan. Until reality sets in. You've done the interviews, and you’ve rallied the team, and now you have a dream. Here’s the thing: Your dream isn’t going to work. No dream ever does. Instead, your dream is going to cause disappointment and frustration, because it hasn’t been paired with the content management robots that will eventually serve and store your future website. How do we prepare our dreams so they can function within the cold world of web programming? How do we help teams understand the reality of content management, and set expectations accordingly? How do we balance the rigidity of a content model with the creative flow of a marketing team? More than anything, how do we get everyone on the same page—from ideation to CMS help text? It's called “reification,” and it's the act of making something real. We’re not talking code. We’re not talking CMS selection. We’re simply talking about helping those we work with understand the content management landscape through a common language and practical questions. Let’s take the best case scenario and get it closer to a real life scenario. Let's make things real. In this session, you’ll learn how to: * More effectively plan content projects for both the editors and the CMS. * Balance the complexity of a content model with the talents and efficiencies of the editorial team. * Account for structural needs while still maintaining discussion of messaging and overall branding. * Better communicate how content models affect the final usability of the CMS.

"Making things real: Content strategy for realistic content management" - Con...

Blend Interactive

Writing for the web is messy and complicated. As web content managers, we must weigh user needs against stakeholder demands, tight timelines, budget constraints, and more. We’re often thrown into projects that are already underway or lack a clear strategy. Our work is constrained by organizational pressures. In this workshop, we’ll talk about aligning content with project goals, creating a strategy that puts users first, and building products that can maintain momentum and success, even after we’re gone.

Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...

Blend Interactive

We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? What does success look like? Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web! Join us and learn to: Translate strategic business objectives into measurable content goals Find the right metrics for the right goals (and how to avoid misleading metrics Measure and adapt your content strategy Effectively present analytics data to engage content stakeholders and inform their work on the web Configure Google Analytics to support your measurement plan Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.

Content Measurement and Analytics: Making Positive Change on the Web by Rick ...

Blend Interactive

Taking up the cry against organizational silos can bring both empathy and cringing. Of course, silos are awful and keep us from doing our best work, but when you’re in the middle of a silo – and maybe that silo is inside ANOTHER silo – well, what’s a website manager to do? Based on her career among higher education’s ivory-tower silos, Amanda Costello brings together lessons from architecture and the Midwestern landscape to examine not only how to understand our silos, but to teach them a thing or two as well.

“How Silos Learn: Working in the Idea Factory” by Amanda Costello - Now What?...

Blend Interactive

In 2017, “adaptive content” has become a buzzword. To some, it’s a complex, long-term initiative to structure content for flexible reuse and dynamic targeting. To others, it’s a way to ensure that everyone, everywhere, sees exactly what they want—like magic! In this talk, Karen shares her perspective (and reservations) on how adaptive content is being used today. She’ll discuss how adaptive content supports targeting content to device type—and why that’s rarely necessary. She’ll also describe ways that adaptive content can support tailoring content according to context—and ways that can go wrong. You’ll walk away with a better understanding of when adaptive content is necessary and how to get the most value from it.

"Adaptive Content, Context, and Controversy

Blend Interactive

Search engine algorithms are always changing, it can feel impossible to keep up. But the goal behind every Google search result has always stayed the same—to give people exactly what they want and need. If that’s Google’s #1 goal, then why would we cater to search engines instead of working harder to make our audience happy? Great SEO that results in better visibility and higher conversions always maps back to the people behind the keywords. In this talk, Chris will show you practical SEO techniques and approaches you can use to make sure your content is helpful, relevant, and findable, too.

"Empathy Behind the Algorithms" by Chris Corak - Now What? Conference 2017

Blend Interactive

The temptation with video content is to do too much: too many stories, too many voices, too many seconds! Parsing a bigger message into smaller bites offers a flexibility to align with an integrated marketing strategy. But it’s not about speeding things up or cutting things out. Utilizing short form content effectively takes foresight, contingency planning and conceptual agility. In this session, Ravi Jain will walk through the creative process of harnessing the potential of short- form aggregate storytelling.

“The Beauty of Brevity” by Ravi Jain - Now What? Conference 2017

Blend Interactive

The content management implementation failure rate is higher than it should be, and projects seem to fail for the same cluster of reasons: unrealistic requirements, expectations, human factors, etc. In this session, Deane will discuss the major reasons for project failure learned through almost two decades of implementation experience, and discuss strategies and policies to put in place at each stage of the project to prevent them.

“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017

Blend Interactive

Jake walked out of the conference room after meeting with Claire (VP of Engineering) and Sanjay (Design Director). He almost felt their glare burning a hole through his shirt. Jake had just sat through a hour-long meeting reviewing the user feedback from last year’s site launch. There had been reports of some accessibility issues for some time, but they’d been mostly ignored. The picture wasn’t getting any better: they were missing out on a lot of potential revenue by being hostile to people with disabilities. Jake pulled out his phone and sent a message to his team in Slack. “We’ve got some work to do” What was his next move? How did he begin the work and start to prioritize what needed to be done? How did he change the team’s process to include accessibility in EVERY post launch plan? Check in with Derek to find out what Jake and his team did next; you’ll learn what you need to do after a site launch to ensure your site is both accessible and easy to use by people with disabilities… and stays that way.

Not Perfect, "Always Better: A Story of Inclusion" by Derek Featherstone - No...

Blend Interactive

Content Design for Mobile Devices - Now What? Conference 2017

Blend Interactive

From MinneWebCon 2017 in Minneapolis, Minnesota - May 1, 2017 Everyone has a plan. Until reality sets in. You've done the interviews, and you've rallied the team, and now you have a dream. Here's the thing: Your dream isn't going to work. No dream ever does. Instead, your dream is going to cause disappointment and frustration, because it hasn't been paired with the content management robots that will eventually serve and store your future website. How do we prepare our dreams so they can function within the cold world of web programming? How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations? It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.

"Making Things Real: Taking content strategy from abstract to functional" - M...

Blend Interactive

“Writing for Your Audience — The Message, the Words, the Plan” – Business Sen...

Blend Interactive

Functional concepts in C#

Blend Interactive

There are two big parts to content strategy: the people, and the process. But there's a third one that presents some of the industry's biggest struggles: managing the space between people and process—especially in an organization that is new to content strategy. In this talk, we will discuss managing expectations, projects, and people—within small teams, among changing organizations, and with new clients.

"The Self-Directed Strategist: Building a Practice and Managing Organizationa...

Blend Interactive

Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration. For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable inspiration you can use to unite your team and workflow, too. This talk will show you: * What it takes to make effective collaboration possible * How you can play a key role in creating the cross-discipline teams of tomorrow * Practical tips you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone From the 2016 Now What? Conference: www.nowwhatconference.com

Next Level Collaboration: The Future of Content and Design by Rebekah Cancino...

Blend Interactive

Plus de Blend Interactive (20)