The document discusses the importance of open collaboration in content and design. It outlines four types of openness that enable effective collaboration: 1) personal openness through humility, 2) active openness by contributing across roles, 3) outward openness through understanding user needs, and 4) exponential openness where cross-discipline teams co-design. Creating a culture of openness sets the stage for successful collaboration and co-design, which are essential to building interconnected experiences.
5. Tens of thousands of ideashttp://www.fastcompany.com/3027135/lessons-learned/inside-the-pixar-braintrust
6.
7.
8.
9. “I realized the most exciting thing I had ever
done was to help create the unique
environment that allowed that film to be
made.”
- Ed Catmull, Pixar Co-Founder & CEO
33. An open mindset and personal belief system
grounded in humility, equality, and respect
for fellow collaborators. This personal lens of
openness defines how you see
everything else.
35. FAUCET FUNNEL
Suspend judgment
Go for quantity
YES, and…
Embrace the unusual
Let go of ego
Accentuate the positive
Think strategically
Align to goals/objectives
Check for feasibility
Avoid default decisions
First faucet, then funnel
36. Know what you don’t know,
asking questions creates opportunity
37. “Humility is a critical strength for leaders and
organizations possessing it, and a dangerous
weakness for those lacking it.”
- Dusya Vera Ph.D., Strategic Virtues: Humility
as a Source of Competitive Advantage
38. 3 easy ways to practice
1) Include someone you normally wouldn’t
2) Suspend judgment
3) Stop pretending, just ask
41. Active openness is putting personal
openness to good use. It’s when we channel
our open mindset into courage, curiosity,
and care for the whole outcome.
42. “Content doesn’t belong to content. Design
doesn’t belong to design. Code doesn’t
belong to dev.”
- Nicole Fenton
45. I THINK ONE THING THAT I TRY
TO BE REALLY CONSCIOUS OF
IS PROBABLY TONE.
AND JUST, I DON’T KNOW.
THERE’S COOL WAYS TO SAY
THINGS, AND DEFINITELY WAYS
TO SAY THINGS THAT FEEL
ACCUSATORY OR NEGATIVE.
I THINK, A LOT OF IN THE WAY
YOU SAY SOMETHING COULD
MAKE SOMEBODY EVEN
RECEPTIVE TO LISTENING
TO YOU (AND ACTUALLY
HEARING YOU).
MAYBE A GOOD WAY TO
GET PEOPLE TO LISTEN TO
YOU IS TO TRY TO BRING
FACTS TO THE TABLE.
IF YOU HAVE DATA TO BACK UP
SOMETHING YOU’RE TRYING TO
TALK ABOUT, IT’S DEFINITELY
MUCH EASIER TO, I THINK, GET
PEOPLE TO LISTEN TO YOU.
EVEN IF I HAVE A HUNCH
ABOUT SOMETHING…
IF I CAN HELP PROVE IT, THEN I
FEEL LIKE MY IDEA IS RECEPTIVE
FAR MORE OFTEN (THAN IF IT
JUST SOUNDED LIKE A THOUGHT
THAT DIDN’T HAVE MUCH TO IT).
47. METRICS
PEOPLE
GOALS
Approach value and benefits
Supporting facts and data
Players involved and their role
Business goals and user needs met
Building your business case
IDEA
48. trust
Building a business case for
collaboration builds and
uncovers hidden .potential
@REBEKAHCANCINO
54. Outward openness is an exercise in empathy.
It’s when we work to understand the needs of
those we are designing for, and create
solutions that are right for their needs.
58. Talk to real users, find ways to
better fit into their lives
59. USER + NEED + INSIGHT
An anxious mother
sending a grad gift
To feel
good about
her gift
choice
Once she sends the
berries she worries
about if her niece will
be there to receive it,
will they spoil?
Uncover insight
61. We believe that ___________ has ________________
and that ______________may solve this problem by
____________________ and _____________________.
We will know we have succeeded when
___________________and/or ____________________
reaches ___________________.
(USER) (PROBLEM)
(THIS SOLUTION)
(THIS ASPECT) (THAT ASPECT)
(QUANTATIVE MEASURE)(QUALITATIVE MEASURE)
(THIS LEVEL)
@kevinmhoffman
69. Exponential openness happens when cross-
discipline teams come together to co-design
something greater than any one person could
on their own. This is where the benefits of
collaboration increase rapidly.
72. ALL THE DIFFERENT PEOPLE
WHO UNDERSTAND ALL THE
DIFFERENT PARTS OF
WHAT’S GOING TO MAKE A
PROJECT SUCCESSFUL
73.
74. DESIGN AND DEVS
UX PEEPS
CONTENT STRATEGISTS
STAKEHOLDERS (USERS, TOO)
PRODUCT MANAGERS
CREATIVE DIRECTORS
and more!
75. “Part of why we’re actually able to undertake such
a big process so successfully is that we didn’t have
a wall that we tossed things back and forth over. It
was really very tight feedback loops. Very
collaborative.”
- Dean Cookson, VP CIO Virgin America
76. Business goals and objectives
Prioritized, measurable goals and objectives.
User tasks
Researched, prioritized user tasks.
83. A CULTURE OF
SETS THE STAGE FOR
SUCCESSFUL
AND .
openness
collaboration
co-design
@REBEKAHCANCINO
84. 1) PERSONAL OPENNESS be humble
2) ACTIVE OPENNESS just jump in
3) OUTWARD OPENNESS start with heart
4) EXPONENTIAL OPENNESS join forces
Ways to champion openness
@REBEKAHCANCINO