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Barry Libert Co-CEO, Mzinga Sun Worldwide User Conference February, 2008
Our Me Past
Lesson:  WE Works!
We are… Finding Our Voice Customers Students Employees Researchers
Let’s See…
36%  of American adults use Wikipedia Q: Anybody use Encyclopedia Britannica?
There are over   112 million  blogs…
… more  Podcasters  than  radio stations…
… over  250 million  pieces of tagged social media…
… and  65 Million  Facebook Users Do you have an account?
Experts agree,   WE is Cool!  ‘ Community development is the single most critical factor in enterprise success’ ‘ Enterprise Social software will be the biggest new workplace technology’
Leaders  are turning to  WE  for…  Customer  Support Leading Research Product Development Glogal Education
Did you know, WE… Develop New Products ?
Dell Idea Storm
We  Develop New Features
Did you know, WE… Bring Good Things To Life?
GE Healthcare
We  Power Change
Did you know, We… Market   Products?
American Idol
We  Promote Your Best
Did you know, WE… Finance Your Needs Education Cars Boats Renovations
Prosper.com
We  ‘Show You The Money’
Did you know, WE… …Educate You
The Wharton School
We  Provide On-Going Peer Education
Did you know, WE… …Do Proprietary Research
Innocentive
We  Solve the Greatest Challenges
Did You Know, WE…  Write Ground-Breaking Books! 5100 Contributors 100 Bloggers 750 Discussions 50 Podcasts
Become an Author Today! Join :  WeAreSmarter.org
The Conclusion:  Leaders Are WE Companies
 
5 Rules for Your…   We Success
#1. Find A  We Process Marketing Research Product Education
#2. Locate a  We   Crowd Teachers Students Researchers Partners
#3. Provide  We   Tools and Support Web 2.0 tools Content Support Moderation
#4. Accept  We   Wisdom
#5. Measure  We Results Active Users Product Ideas New Courses Number of Leads
Final Story:  My Wife Was Right!
Our We Future
Thank WE! Barry Libert, Co-CEO [email_address]
Questions?

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Sun Microsystems: Why WE (crowds) are smarter than ME (experts)