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What to Expect
When You’re
Setting Client
Expectations
Delay
Payment
STEP ONE
STEP ONE
Once a client has paid you,
there’s no going back.
STEP ONE
Don’t accept any money until
expectations have been set…
STEP ONE
…and agreed upon.
Under Promise
STEP TWO
STEP TWO
Don’t oversell yourself.
STEP TWO
If you feel unsure of the
promises you’re making…
STEP TWO
…don’t make them.
STEP TWO
The old adage is true…
STEP TWO
“Under promise and over deliver.”
Get Nitty
& Gritty
STEP THREE
STEP THREE
The more specific the
expectations, the better.
STEP THREE
Set expectations about…
STEP THREE
Exact deliverables
STEP THREE
Exact deliverables
Timelines
STEP THREE
Exact deliverables
Timelines
Milestones
STEP THREE
Exact deliverables
Timelines
Milestones
Revisions
STEP THREE
Exact deliverables
Timelines
Milestones
Revisions
Responsibilities
STEP THREE
Exact deliverables
Timelines
Milestones
Revisions
Responsibilities
Price
STEP THREE
Did I mention price?
STEP THREE
PRICE
STEP FOUR
Feel It Out
STEP FOUR
Get to know the client.
STEP FOUR
If the process of setting
expectations is a beating…
STEP FOUR
…just imagine how
terrible it will be to
work with them.
STEP FOUR
Bailing out is always an option.
STEP FOUR
(That’s why you didn’t
take any money.)
STEP FIVE
Get It In Writing
STEP FIVE
Document all
expectations.
STEP FIVE
A contract is ideal.
STEP FIVE
Emails work too.
STEP FIVE
(Phone calls don’t work.)
STEP FIVE
Include expectations (or a link
to expectations) in your invoice
notes. Make them easy to find.
STEP FIVE
You never know when
your client’s expectations
will go rogue…
STEP FIVE
…and you’ll need to
have some proof.
For just $15 a month, Blinksale
makes invoicing easy for
freelancers and small business
owners. Start your free trial at
www.Blinksale.com.
For more help being awesome at invoicing,
visit www.Blinksale.com.

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How to Set Client Expectations and Avoid Invoice Disputes