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Mobile access and call
origination (market 15)
Spanish Experience
EMERG Workshop

Barcelona, October 2013
1
Index

1. Retail market evolution
2. Wholesale market evolution
3. Joint SMP analysis

2
Market 15 – EMERG

1. RETAIL MARKET EVOLUTION

3
Market 15 – EMERG

Retail mobile market – 2006 Situation

 Retail mobile market in 2006 was characterized by:
Only three providers: MNO (the 4th one was not active)
Competition focused on new connections with high handset
subsidies…
… but low competition in tariffs…
… with non transparent and large number of price plans.

The result for consumers were unsatisfactory:
Low pass thorough of efficiency gains;
High profitability rates, well above WACC.

 CMT concluded that MNOs were colluding:
 Focal point: Denying access.
4
Market 15 – EMERG

Retail mobile market – New operators

 The main difference from 2006 situation is the entry of MVO thanks market 15
regulation:

*

Full MVO
(11)

Service
provider
(11)
* Also network operator.
RACC has the agreement with Euskaltel.

5
Market 15 – EMERG

Retail mobile market – Market shares

 The increase in the number of operators has affected market shares (lines).

2006

2013

Market share of MNO reduced by 16 p.p

6
Market 15 – EMERG

Retail mobile market – Price evolution

 Competition at retail level (together with other factors such as the economic
crisis and decreases in termination rates) has driven down effective income
(euro cent):

-38%

Accumulated
decrease of 38%
since 2008 and
43,5%
since
market
15
regulation

7
Market 15 – EMERG

Retail mobile market – Other relevant issues

 Other elements show the competitiveness of Spanish retail mobile market:

Mobile number portability intensively used in Spain:
Underlying reasons: cheaper prices (42%) and handset subsidy (35,7%).

8
Market 15 – EMERG

Retail mobile market – Other relevant issues

 Other elements show the competitiveness of Spanish retail mobile market:

Commercial offer and consumers choice have been enhanced since
2006:
MVO have targeted special consumer groups (international, low cost).
Appearance of new price schemes such as flat rates.
Lower differences between on net and off net prices.
Convergent offers.

Increase of price transparency for consumers:
Important reduction in the number of price and discount plans.
Single price offers (all calls at one price: 8, 6, 4 eurocents/min)

9
Market 15 – EMERG

Retail mobile market – International comparison

 Retail mobile market concentration is in line with the EU average:

EU
average:
36%30% 34%

10
Market 15 – EMERG

Retail mobile market – International comparison

 But prices seems to be above the average EU price, although available data are
rather old:

Spain 2013 – 10,82
c€/min

11
Market 15 – EMERG

2. WHOLESALE MARKET EVOLUTION

12
Market 15 – EMERG

Wholesale level – Infrastructure competition

 At national level, new spectrum allocation has not changed infrastructure
competition:

Three independent operators with national network.
Other operators need wholesale access to maintain their retail
activities:
Yoigo’s frecuencies (1.800 MHz), although national, are not suitable to
achieve national coverage due to higher costs of deployment (competitive
disadvantage).
Regional operators cannot, even jointly, achieve national coverage.
 Operators did not bid for a package of 2x4,8 MHz in 900 MHz band (available in
2015) and 50 MHz in 2,6 GHz TDD.
 Also, at regional level, one region was not assigned to any bidder
(Extremadura).
A complete picture of spectrum allocation is included in the Annex.
13
Market 15 – EMERG

Wholesale level – Agreements of access and call origination

 Since 2006, MNOs have concluded several wholesale agreements with
durations between 3 and 5 years.
 Generally, agreements exclude the possibility of anticipated termination of the
contracts (in such cases, penalties are envisaged).
 An automatic renewal clause is included, although agreements can be
concluded in advance.
 Some agreements have been renewed during this period without regulatory
intervention, although some complains appeared in relation with prices.
 In some of them, contracts will be revised in case contractual balance between
the parties is substantially modified (including regulatory changes).

In any case, RD 458/2011 included the obligation to provide
wholesale mobile access to those operators with 10 MHz or more in
the band of 900 MHz.
14
Market 15 – EMERG

Uncertainties

 However, market figures indicate that MVO could not be effectively established
in the Spanish market:

MVO exhibits still low market shares (0,9% Lebara). In
terms of turnover, this market share is even lower.
Market share of Spanish MVO is lower than in other
EU Members: NL (15-20%), France (9,42%):

15
Market 15 – EMERG

Uncertainties

 Given the above, market mechanisms could not assure the effective
entry/sustainability of MVO.

The challenge is therefore to assure their access to
wholesale services if market 15 obligations are
withdrawn.

16
Market 15 – EMERG

Joint SMP analysis – 2011 conditions: Wholesale Level

 At wholesale level, market 15 regulation removed the focal point and retaliation
mechanism. Moreover, Yoigo has effectively entered in the market
Conditions established in 2006:

Assessment

Retail level
1. Parallel commercialization strategies

X

2. High profitability rates

?

Wholesale level
3. Focal point (refusal to supply)
4. Retaliation mechanism
5. Absence of potential competition (Yoigo)

X
X
?

 However, the EC in the merge of the 3rd and 4th operator in Austria imposed a
wholesale obligation.
17

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201310_Ivan_Santos_Market 15 EMERG_OMV

  • 1. Mobile access and call origination (market 15) Spanish Experience EMERG Workshop Barcelona, October 2013 1
  • 2. Index 1. Retail market evolution 2. Wholesale market evolution 3. Joint SMP analysis 2
  • 3. Market 15 – EMERG 1. RETAIL MARKET EVOLUTION 3
  • 4. Market 15 – EMERG Retail mobile market – 2006 Situation  Retail mobile market in 2006 was characterized by: Only three providers: MNO (the 4th one was not active) Competition focused on new connections with high handset subsidies… … but low competition in tariffs… … with non transparent and large number of price plans. The result for consumers were unsatisfactory: Low pass thorough of efficiency gains; High profitability rates, well above WACC.  CMT concluded that MNOs were colluding:  Focal point: Denying access. 4
  • 5. Market 15 – EMERG Retail mobile market – New operators  The main difference from 2006 situation is the entry of MVO thanks market 15 regulation: * Full MVO (11) Service provider (11) * Also network operator. RACC has the agreement with Euskaltel. 5
  • 6. Market 15 – EMERG Retail mobile market – Market shares  The increase in the number of operators has affected market shares (lines). 2006 2013 Market share of MNO reduced by 16 p.p 6
  • 7. Market 15 – EMERG Retail mobile market – Price evolution  Competition at retail level (together with other factors such as the economic crisis and decreases in termination rates) has driven down effective income (euro cent): -38% Accumulated decrease of 38% since 2008 and 43,5% since market 15 regulation 7
  • 8. Market 15 – EMERG Retail mobile market – Other relevant issues  Other elements show the competitiveness of Spanish retail mobile market: Mobile number portability intensively used in Spain: Underlying reasons: cheaper prices (42%) and handset subsidy (35,7%). 8
  • 9. Market 15 – EMERG Retail mobile market – Other relevant issues  Other elements show the competitiveness of Spanish retail mobile market: Commercial offer and consumers choice have been enhanced since 2006: MVO have targeted special consumer groups (international, low cost). Appearance of new price schemes such as flat rates. Lower differences between on net and off net prices. Convergent offers. Increase of price transparency for consumers: Important reduction in the number of price and discount plans. Single price offers (all calls at one price: 8, 6, 4 eurocents/min) 9
  • 10. Market 15 – EMERG Retail mobile market – International comparison  Retail mobile market concentration is in line with the EU average: EU average: 36%30% 34% 10
  • 11. Market 15 – EMERG Retail mobile market – International comparison  But prices seems to be above the average EU price, although available data are rather old: Spain 2013 – 10,82 c€/min 11
  • 12. Market 15 – EMERG 2. WHOLESALE MARKET EVOLUTION 12
  • 13. Market 15 – EMERG Wholesale level – Infrastructure competition  At national level, new spectrum allocation has not changed infrastructure competition: Three independent operators with national network. Other operators need wholesale access to maintain their retail activities: Yoigo’s frecuencies (1.800 MHz), although national, are not suitable to achieve national coverage due to higher costs of deployment (competitive disadvantage). Regional operators cannot, even jointly, achieve national coverage.  Operators did not bid for a package of 2x4,8 MHz in 900 MHz band (available in 2015) and 50 MHz in 2,6 GHz TDD.  Also, at regional level, one region was not assigned to any bidder (Extremadura). A complete picture of spectrum allocation is included in the Annex. 13
  • 14. Market 15 – EMERG Wholesale level – Agreements of access and call origination  Since 2006, MNOs have concluded several wholesale agreements with durations between 3 and 5 years.  Generally, agreements exclude the possibility of anticipated termination of the contracts (in such cases, penalties are envisaged).  An automatic renewal clause is included, although agreements can be concluded in advance.  Some agreements have been renewed during this period without regulatory intervention, although some complains appeared in relation with prices.  In some of them, contracts will be revised in case contractual balance between the parties is substantially modified (including regulatory changes). In any case, RD 458/2011 included the obligation to provide wholesale mobile access to those operators with 10 MHz or more in the band of 900 MHz. 14
  • 15. Market 15 – EMERG Uncertainties  However, market figures indicate that MVO could not be effectively established in the Spanish market: MVO exhibits still low market shares (0,9% Lebara). In terms of turnover, this market share is even lower. Market share of Spanish MVO is lower than in other EU Members: NL (15-20%), France (9,42%): 15
  • 16. Market 15 – EMERG Uncertainties  Given the above, market mechanisms could not assure the effective entry/sustainability of MVO. The challenge is therefore to assure their access to wholesale services if market 15 obligations are withdrawn. 16
  • 17. Market 15 – EMERG Joint SMP analysis – 2011 conditions: Wholesale Level  At wholesale level, market 15 regulation removed the focal point and retaliation mechanism. Moreover, Yoigo has effectively entered in the market Conditions established in 2006: Assessment Retail level 1. Parallel commercialization strategies X 2. High profitability rates ? Wholesale level 3. Focal point (refusal to supply) 4. Retaliation mechanism 5. Absence of potential competition (Yoigo) X X ?  However, the EC in the merge of the 3rd and 4th operator in Austria imposed a wholesale obligation. 17