The steps are based on the Lean Analytics approach described by Alistair Croll and Ben Yoskovitz. The BLOOM Lean Enterprise Experiment Canvas is based on Javelin's Experiment Board, it can be distributed freely and derivative work can be created as long as it also references Javelin's Experiment Board. (http://javelin.com/experiment-board.html) Download at: http://www.bloomamsterdam.com/wp-content/uploads/2014/05/BLOOM-Lean-Enterprise-Experiment-Canvas.pdf