0215 Focus Week slides

1. A Data-Driven Approach
to Future-Proofing
Your Fundraising
France Hoang
Co-Founder & Chief Strategy Officer
boodleAI
france@boodle.ai

2. Future of
Fundraising
is Bright
Giving grew by 4.1%, while online revenue
rose by 23% over the past year.

3. Inevitable Challenges
of the Future
Aging Donor
Database
Rising Cost of
Unreliable Outreach
High Donor
Churn Rates

4. Future-Proof for
Fundraising Success
Diversify Donor
Databases
Acquire for
Lifetime Value
Engage with
Reliable Outreach

5. Removes
Demographic Bias
Increases
Generational Giving
Multiplies
Revenue Streams
The Power
of Diversity
in Fundraising

6. Amplify Your Message
to the People Who Care
Identify Highly
Qualified Prospects
Deliver Targeted
Messaging
Drive Awareness &
Engagement

7. Norfolk State University is one of the
nations HBCUs and is dedicated to
strong academics and elevated student
experiences
Objective: Increase non-alumni
awareness, engagement, and giving
using their giving days campaign
How They Used boodle: New
prospects identification, segmentation,
Targeted digital ads
Results: Increase of new donors who
were non-alumni
● 54,587 Impressions
● 62 Clicks
● 55 New Donors
● $34,970 Raised
● 88.7% Conversion Rate
NON-DONOR ENGAGEMENT

8. An organization with a mission to end human
trafficking internationally who is making an
impact through prevention, intervention, &
advocacy programs.
Objective: Increase Giving Tuesday donations
during the 10X match period
How They Used boodle: High-affinity
prospects based on previous best donors,
Targeted Facebook Ads
Results: Elevated results from our
high-affinity audience vs. Facebook’s audience
FACEBOOK AD RESPONSE
boodle Facebook
Impressions 3,191 2,256
Clicks 135 84
CPC $2.99 $10.03
CTR 2.04% 0.84%

9. Steward Donors
Effectively
Encourage Repeat
Donations
Improve Donor
Pyramid Movement
Personalize
Communication

10. The Air Force Academy Foundation
has a vision to ignite a passion among
supporters that builds a culture of
philanthropy, advancing the Air Force
Academy for all generations.
Objective: Increase non-donor direct
mail response for their upcoming
campaign
How They Used boodle: Custom
models, Responds to direct mail scores
Results: An increase in non-donor
direct mail response rates by 6X
DIRECT MAIL RESPONSE

11. An organization dedicated to providing
assistance to children in need by creating
the support and family they need to thrive.
Objective: Elevate fundraising outcomes
from their monthly campaigns
How They Used boodle: best donor
custom model, channel preference
identification
Results: Detected bias in their targeting,
refocused their monthly campaign, and
saw a 30% increase in month-over-month
donations
BEST DONOR IDENTIFICATION

12. To celebrate Bloomerang’s
Fundraiser Focus Week
We’re offering a $500 ad
credit to get started.
boodle.ai/demo-credit-ffw

13. France Hoang
Co-founder & Chief Strategy Officer
boodleAI
france@boodle.ai
Thank You
Learn more at boodle.ai