https://bloomerang.co/resources/webinars/ Sarah Durham will show you how to set clearer goals, build a stronger team, and manage communications in your organization so it truly advances the mission.

1. The Nonprofit
Communications
Engine

2. bigduck.com/about/sarah-durham
Sarah Durham
CEO
@BigDuckSarah
@BigDuck
#brandraising

4. bigduck.com/engine
E-BOOK
The Nonprofit
Communications
Engine
A leader’s guide to managing mission-driven
marketing and communications

5. Communications:
What is it really?

6. POV:
You’re an
Executive
Director
PhotobyRebrandCitiesfromPexels

7. POV:
You work in
another
department

8. POV:
You’re a
marketing or
communications
person

9. 1
1.3
1.8
2.5
3.75
Size
matters
Source: 2020 Nonprofit Communications Trends Report
Full-TimeEmployees

12. Nonprofit communications
is the practice of
creating and sustaining
mindshare and engagement
that advances the mission.

13. What can a
successful nonprofit
communications
practice achieve?

14. bigduck.com/quiz
Communications
self-assessment
INSIGHTS

15. Scale
2
Very Satisfied
1
Satisfied
0
Unsure
-1
Dissatisfied
-2
Very dissatisfied

16. Outcomes
ENGAGEMENT
The right people know,
remember, and connect with
your organization and work,
then take meaningful action
on its behalf.
SUSTAINABLE
MOMENTUM
Your organization’s
communications are
not dependent on an
individual.
CLEAR VOICE
Your organization’s voice is
clear, credible, compelling,
and consistent at all points
of contact.
1. 2. 3.

17. Engagement
Momentum
Voice
20%
5%
75%
Outcomes

18. What happens if
communications or
marketing gets cut?

19. What does a
nonprofit need to
successfully achieve
these outcomes?

22. The six elements
that power
successful
communications
outcomes

23. Scale
2
Very Satisfied
1
Satisfied
0
Unsure
-1
Dissatisfied
-2
Very dissatisfied

24. Strategy
Our organization is clear who its target
audiences are, has a strategy to reach
and engage them, and has solid plans to
implement that strategy.

25. This is about…
● A clear and compelling organizational strategy
● Understanding your audiences
● Having a deliberate approach to build mindshare and engagement
with specific audiences—and managing their experiences
● Connecting that strategy with effective campaigns and tactics
● Creating plans and other tools to keep your team focused

29. The mission of
communications is to
explode our base of
support and make those
people love us.”
— BAT CONSERVATION INTERNATIONAL
“

30. Team
We have the right people directing,
managing, and implementing our
organization’s communications. The
structure of their role works well for
the organization.

31. This is about…
● Structuring your communications for success
● Having the right skllls in-house-- supplemented by external resources
● Measuring their results

33. Your in-house team
● Great project managers
● Great collaborators and team players
● Empowered to move things forward and make decisions

34. Your external team
● Writing, design, video, and other creative skills (typically)
● Experts in areas that have big implications and long shelf-life
● Pro bono resources

37. Culture
Our organization’s expectations for
staff collaboration and behavior
encourage healthy internal and
external communications.

38. Tools
We have the people, brand elements,
content, media, campaigns, software,
and other resources our organization
needs to communicate effectively.

39. Processes
Our communications team has useful
written workflows to achieve outcomes
predictably without relying on memory.

40. Reflection
Our organization consistently gathers
data and uses insights to get smarter
and to communicate more effectively.

41. What are your
strengths?

42. What could be
improved?

43. bigduck.com/quiz
Communications
self-assessment
INSIGHTS

44. bigduck.com/engine
E-BOOK
The Nonprofit
Communications
Engine
A leader’s guide to managing mission-driven
marketing and communications

45. Want more Engine?
● 4-part lunch and learn online workshop (May - July 2020)
● $95 for all four webinars- 90 minutes each
● Additional coaching available
Sign up at www. bigduck.com/engineworkshops

47. Big Duck can help.
● Assess your communications engine
● Build, structure, and set clear objectives for your in-house team
● Provide adjunct communications support
● Develop donor, recruitment, and other engagement communications
● Create brand strategy and assets
Contact sarah@bigduck.com or farra@bigduck.com

48. bigduck.com/podcast
The Smart
Communications
Podcast
PODCAST