https://bloomerang.co/resources/webinars/ Jen Love & John Lepp will show you how to lean into vulnerability in your fundraising right now. You’ll leave with ways to apply #donorlove in the time of coronavirus.

1. #DonorLove

3. “One of the greatest barriers to
connection is the cultural importance
we place on ‘going it alone’. Somehow
we've come to equate success with not
needing anyone. Many of us are
willing to extend a helping hand, but
we're very reluctant to reach out for
help when we need it ourselves. It's
as if we've divided the world into
‘those who offer help' and ‘those who
need help’. The truth is that we are
both.”
Dr. Brené Brown, Gifts of Imperfection

5. “We are in collective
grief. Resist the hustle
and self-improvement
messages. Grief is a cocoon
from which we all emerge
new. And it takes all we’ve
got. Go easy. No shoulds.
No shame. Just relentless
tenderness.”
Glennon Doyle, author of Love Warrior

6. Prompt, personal gift
acknowledgement
Confirmation that their
gifts have been set to
work as intended
Measurable results
What Donors Want:
Penelope Burk, Cygnus Research

7. Prompt but impersonal
gift acknowledgement
General appeals with
few measurable
results
What Donors Say They Get:
Penelope Burk, Cygnus Research

8. 95% of donors would be very
appreciative if a member of the
Board of Directors called them
within a day or two of receiving
their gift just to say thank you
85% would definitely or probably
support the charity again if this
happened
The Power of Personal Thanks:
Penelope Burk, Cygnus Research

9. 94% of donors never or rarely get a
call from a charity unless it is a
solicitation
98% of donors are never visited by a
charity unless it is a solicitation
call
55% never or rarely receive measurable
results on their gifts at work; 29%
sometimes receive measurable results
Donor’s Experiences with
Personal Communication
Penelope Burk, Cygnus Research

10. 93% would definitely or probably give
again to a charity that provided a prompt
and personal thank you and followed up
later with a meaningful report on their
gift at work
64% of them would definitely or probably
give more
74% would definitely or probably continue
to give indefinitely as long as they
continued to get these things
What Donors Would Do If
Communication Improved
Penelope Burk, Cygnus Research

11. Start Somewhere

13. Call 5 donors

17. 3 Little Words…

19. I Don’t Know!

20. Caring
Compassionate
Fair
Friendly
Generous
Hard-working
Helpful
Honest
Kind
9 Moral Adjectives
Dr. Jen Shang

23. The
Vulnerability
Project
@AgentJenLove @StevenScreen

24. “Vulnerability is not
winning or losing; it’s
having the courage to show
up and be seen when we have
no control over the
outcome. Vulnerability is
not weakness; it’s our
greatest measure of
courage.”
Dr. Brené Brown, Rising Strong

27. Helping Homeless Women & Their Children Discover the Life They Were Created For
_____________________________________________________________________________________________________________________
P.S. –Thank you for partnering with Acres of Diamonds and making a positive change in the lives of children &
women who need it most.
Thank you to Minuteman Press of Redmond for donating this paper
PO Box 1672 Duvall, WA | 425.788.9999 | www.acresofdiamonds.org
Thank you! You have supported us with your generous prayers, financial commitment and time, and for that
we are truly thankful. The women and children at Acres of Diamonds could not rebuild their lives without
your support. I would like to share an inspiring story of how your generosity transformed a family.
When Sara and her two children moved from Florida to Washington, the last thing she expected to be was
homeless. Sara was excited about a new job opportunity in Seattle, but the job fell through and suddenly she
was living out of her car. Her children, 5-year-old Jasmin and 12-year-old Luke, were devastated.
Sara, Luke, and Jasmin wondered about things like; where would their next meal come from, would they ever
have a roof over their head again, and how could they excel in school? Sara discovered Acres of Diamonds
and made the difficult call to ask for help. Acres welcomed her warmly, and now this family resides at Acres
getting help to rebuild their lives. Sara’s children suffered emotionally while living in their car, especially
Jasmin. When she arrived at Acres, she was withdrawn and sad. Now that she has a place to call home,
Jasmin is a vibrant Kindergartner who looks forward to school and can be seen with a smile on her face. Luke
is getting the support he needs to be successful in 7th
grade. Through prayer and effort, Sara now has a job to
provide for her family. Over time, Acres of Diamonds will support Sara and her children through The Path to
Graduation programs. They will transition to independent living because of the generous support from
people like you.
When hard times hit for single mothers - whether it is domestic violence,
recovery from drugs or alcohol, or financial devastation Acres is a place of
refuge and rebuilding, of hope and recovery. Right now, programs like
Uplifting Kids need your support! Research shows us that each time a child
relocates due to homelessness they lose 6 months of progress in school.
Homeless children experience four times the sickness and twice the hunger
rate of other children, and are more likely to be homeless in adulthood. With
your help, we can break this cycle. Uplifting Kids provides supplemental
academic support, life skills training, mentoring, and an introduction into a relationship with God. Instead of
slipping through the cracks at school, kids at Acres will meet with tutors regularly and have opportunities to
plan, learn, and grow in fun ways, breaking the patterns of homelessness for good.
Will you help us continue this important work with families like Jasmin’s? Simply return the enclosed card or
if you prefer give us a call at 425.788.9999. We promise to keep you updated on the progress of our
residents – your support is making a difference in your community.
With gratitude,
Jennifer Paddock - Executive Director

28. Dear <short salutation>,
I have some urgent news to share with you.
Just a few days ago my phone rang and I received word that
another mom and her 3 kids were in desperate need of help. Julianne
had just fled her abuser after being strangled and stomped to the
ground. She was able to escape with her 3 kids in tow. But she had no
place to go. We were able to give her our last room.
Stories like this one are all too common here at Acres. The
need for more stable housing and resources to help homeless moms
and kids is at an all-time high.
Our resources are thin right now and I could sure use your
help. Homelessness does not take a summer vacation!
I need to raise $15,000 by September 1st in order to help the moms and kids in my
care. Currently there are 12 women and 17 kids staying here at Acres. Their needs vary, but
every single one of them is extremely important to me and I know they are important to
you.
Your $35 gift secures a night of safety for one child or one mom.
Can I count on you to provide a 1 night, 3 nights, maybe 5 nights of safety? Every
night matters and brings a mom and her kid’s one step closer to feeling safe.
You can give moms like Julianne their own apartment, counselors to help them
recover and start changing their story. Julianne’s kids will make new friends at Acres. She
and her kids will have the support they need to start working towards their goals and
building the foundation for a successful future.
HOMELESS MOMS & KIDS NEED YOUR HELP TODAY!

29. “Our annual appeal letter typically
brings in about $24k-$25k. We wrote
this year’s letter using the
vulnerable and honest techniques
learned from you. The result? An
$84,000 response! We were very
concerned that being so vulnerable
with the budget loss might cause
donors to turn away. Instead, we
gave them a real problem to fix and
donors stepped up!”

32. 1245 East 7th Avenue
Vancouver, BC V5T 1R1
YOUR COVID-19 UPDATE
1122401

40. The perfect reply form:
- is full size 8.5 x 11
- is personalized
- has an affirmative and specific
call to action
- has a lot of “YOU” in it
- is segmented on previous giving
or type of donor
- asks for one thing - a single
cash gift
- has a ton of white space
- features very large type
- doesn’t feature a lot of tiny
crappy boxes for your poor
donor to try to fill out
- less is more - analysis paralysis

42. Dear Ontario Nature Member—and Fellow Nature Lover!
First and foremost, I hope you and your loved ones are well during these extraordinary
times. I wanted to let you know that we are all thinking of you and that we are deeply grateful for
your support of nature in Ontario. Your membership protects nature in your backyard and right
across our beautiful province.
Like you, here at Ontario Nature, we continue to respond to the changing nature of the
COVID-19 pandemic. We continue to take every precaution to keep our staff and volunteers safe.
We made decisions to postpone some spring events, but we can’t wait to get back out into nature
with you.
In spite of these trying times, our role as a voice for nature does not stop. And it’s because
of our loyal members and our monthly donors that we are able to keep up our critical work
protecting nature in Ontario. You can be sure that we will not let you, or the wild species and
wild spaces in this province, down.
While we all remain vigilant and practice social distance, I hope you can also find peace
and joy in nature. Whether that’s watching and listening to birds out your window or taking a
walk nearby your home. And, of course, I hope you find solace knowing that your membership
gifts are at work today and every day, protecting all the wild species and spaces you love.
Thank you again for your crucial support. We are holding you in our thoughts and sending
you and your loved ones our very best wishes. Take good care of yourselves and your families.
We are indeed all in this together!
Please do not hesitate to reach out with questions. You can email us at
info@ontarionature.org or call 1-800-440-2366.
Be well,
Caroline Schultz, Executive Director

43. Dear Members,
At this time of great concern for us all, I sincerely hope that you and your loved ones
are in good health. We are keeping you in our thoughts.This is a very stressful time for all of
us and I know that it can take a toll on our mental and physical health. I am writing to share
with you what Birds Canada is doing and offer some ways that you can help.
Like you, here at Birds Canada we continue to respond to the changing nature of the
COVID-19 pandemic. We continue to take every precaution to keep our staff and volunteers
safe. Our office is closed, and our staff are working from home. We made the decision to
postpone some spring meetings and events and you can keep alert to the latest news about
events on Facebook and Twitter @birdscanada or on Instagram @birds.canada. You can also
check with your local Birds Canada project coordinator, check our events websites or visit
birdscanada.org.
Despite these trying times, our role as Canada’s voice for birds does not stop. And
it’s because of our loyal members and our monthly donors that we are able to keep up our
crucial work helping Canada’s wild birds. Thank you to our dedicated volunteers and donors
for your commitment.The fact that you are thinking of others, at what is a worrying and
difficult time for us all, speaks volumes of your kindness and dedication to birds. I believe
that the generosity of spirit shown by our supporters is the bedrock of what is good about
this country, and will be what helps us all get through this current crisis together.
Getting outside to enjoy nature and birds is a great way to put physical distancing into
practice and provide stress relief. If you go birding, ensure you maintain six feet of distance
between others and please do not bird in groups. Now is the time to take comfort in an
activity that you love—keep well and continue to enjoy birds safely!
You are invited and encouraged to reach out to us with questions. You can email
hello@birdscanada.org and we will reply as soon as we can. You can also renew your
membership, join our monthly giving program, or find out other ways to give online at
birdscanada.org. You can reach out to Kate, our Director of Membership, directly at
kdalgleish@birdscanada.org or call 519-586-3531 ext. 174.
Thank you again for your amazing support of Canada’s wild birds.
Steven Price, President
To Our Valued Supporter,
I want to personally let you know how much we
appreciate your dedicated support of our Hospital.
Your gifts provide hope and care to your loved ones and
neighbours when they need us most.
Like you, here at Humber we continue to respond
to the changing nature of the COVID-19 coronavirus.
We are taking every precaution to keep all our staff,
patients, and volunteers safe. You can be assured that
we are here to help and heal our community.
As you know, many of our patients are already
vulnerable, including those in dialysis here at the
Hospital or in their homes. And we know we can
continue to count on you to help us help them.
We ask that you continue to support our Hospital
through this difficult period, if possible. I recognize that
you and your loved ones are also being touched by this
crisis. We are thinking of you, and once again, we are
sincerely grateful for all your support.
Helga Schnider
Humber River Hospital Foundation

45. !!!!!!!

46. !!!!!!!

47. !!!!!!!

48. !!!!!!!

52. https://bit.ly/2XaHCd7

53. Elevator
Conversations

54. What inspired you to give to our cause in
the first place?
What matters most to you about our work?
Why is this so urgent and important right
now?
What makes you feel good about supporting
our organization?
What would you say to others about giving
to us?
THE 5 QUESTION
CONVERSATION: DONORS

55. Tell me about when you first realized you had such a passion
for our cause? Was there a particular person that influenced
you?
What inspired you to give to us in the first place?
What matters most to you about our work?
What are your fondest memories associated with our
organization?
Why is our work so urgent and important right now?
What makes you feel good about supporting our cause?
Tell me about your decision to remember us in your Will. What
do you remember about that time?
Did you talk to your loved ones about your decision?
What do you hope your gift will accomplish in the future?
What would you say to others considering making a gift in their
Will?
TOP 10 QUESTIONS FOR LEGACY
DONOR CONVERSATIONS

62. Spike in calls: one client
took 5 calls in 24 hours
Wilful: double the increase in
sales and traffic (and giving
free services to frontline
healthcare workers)
Ontario government now allows
for virtual witnessing of
wills and powers of attorney
Legacy Giving RFN

71. massive credit and love to Mark Phillips, Bluefrog Fundraising, UK

72. massive credit and love to Mark Phillips, Bluefrog Fundraising, UK

73. massive credit and love to Mark Phillips, Bluefrog Fundraising, UK

74. massive credit and love to Mark Phillips, Bluefrog Fundraising, UK

75. Bluefrog Fundraising, UK

76. June
Wendy
Bluefrog Fundraising, UK

77. Bluefrog Fundraising, UK

78. Bluefrog Fundraising, UK

79. 75 from press sources
Bluefrog Fundraising, UK

81. #donorlove
jen@agentsofgood.org
john@agentsofgood.org
@agentjenlove @johnlepp