Larry C. Johnson, an internationally recognized philanthropy and fundraising coach, will show you how to build a fundraising program that delivers sustainable revenue that grows year-in and year-out.

1. Fundraising for Elites
1/8/15
1pm Eastern
The presentation will begin shortly.

2. Before We Get Started
3
This presentation is being recorded!
The recording and slides will be emailed to you
later this afternoon.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.

3. 3

4. 3
Our guest presenter »
Larry C Johnson, CFRE
Author of the award-wining book,
The Eight Principles of
Sustainable Fundraising, Larry is
ranked in the Top 15 Fundraising
Consultants in the United States
by the Wall Street Business
Network.
He was awarded the Association
of Fundraising Professionals’
Outstanding Development
Executive distinction in 2010.

5. Why
&
What
• Are
you
here
because
you
want
to
raise
more
money
in
2015?
• Do
you
want
to
keep
on
raising
more
money,
year
in
and
year
out?
• Do
you
see
what
you
do
as
a
calling?

6. ©2014 The Eight Principles
LARRY
C.
JOHNSON,
CFRE
JANUARY
8,
2015
Fundraising for Elites
Bloomerang Webinar Series

7. My
Thanks
• To
each
of
you
for
parQcipaQng
today
• To
Bloomerang,
our
host

8. Today
You’ll
Learn
• The
primary
obstacle
to
success
• One
of
the
eight
fundamental
principles
governing
philanthropic
revenue
growth
• Why
it’s
essenQal
but
counterintuiQve

9. A
LiUle
About
Me
• Twenty
five
years
in
small
and
large
programs
—in
staff,
leadership
and
coaching
roles.
• Built
two
• Closed
over
$50M
• NaQonal
scope
in
educaQon,
health
care,
social
service,
arts,
youth,
community,
and
faith
based.

10. Where
Do
You
Start?
• Direct
mail
• Crowdfunding
• Peer-­‐to-­‐peer
• Events
• Direct
one-­‐on-­‐one
solicitaQon
• Telephone
solicitaQon
• Data
regression/research

11. Process
• Tools
• Techniques
• Silver
bullets

12. Paradigm
• Framework
• Specific
to
you

13. Parameters
• Size,
demography,
geography
and
core
values
of
both
those
served
and
those
who
invest
• Revenue
streams
• Mission
• Others?

14. Principle
• Universal
• Always
operaQng
• Unchanging

15. Gravity

16. Overcome
the
primary
obstacle
to
success:
Start
in
the
right
place.

17. The
Eight
Principles
of
Sustainable
Fundraising®

18. Principle
5:
Work
from
the
Inside
Out™

19. Focus
your
fundraising
first
on
those
who,
by
relaQonship
and/or
affinity,
have
the
strongest
reasons
to
give.
That
is,
your
fundraising
elites.

20. Your
Fundraising
Elites

21. A
Fundraising
Elite.
.
.
• Shares
your
endgame
goals
• Has
dreams
which
are
supported—and
encouraged—by
your
organizaQon’s
values
• Has
a
built-­‐in
affinity
for
you
through
relaQonship

22. Why
Elites
First?
• Focuses
upon
those
who
have
the
strongest
reasons
to
give.
.
.
and
give.
.
.
• Networks
are
king:
people
give
to
people
• Donors
bring
uneven
commitment
and
differing
resources

23. AcQons
Not
Just
Ideas
• List
five
donors
whom
you
feel
qualify
as
fundraising
elites.
• Imagine
all
the
ways
you
can
engage
your
elites.

24. You
Achieve
Ongoing
Growth.
.
.
• When
you
understand
and
apply
all
Eight
Principles
and
• When
you
create
a
paradigm
specific
to
you
and
that
works
within
The
Eight
Principles
and
• When
you
expend
consistent
effort

25. AcQons
Not
Just
Ideas
• What
three
acQons
can
you
take
based
upon
what
we’ve
discussed
today?
• List
two
acQviQes
which
you
will
cease
doing
as
a
result
of
today’s
discussion.

26. How
You
Can
Learn
More
• “Discover
the
unique.
.
.”
– hUp://www.theeightprinciples.com/
• Five
complimentary
one-­‐on-­‐one
15min
consults
– www.callwithlarry.net
• The
Eight
Principles
book
($15
vs.
$29)
– info@TheEightPrinciples.com

27. Questions?

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