1. How to build
the next Facebook
A step by step guide to build the web & mobile apps of tomorrow
hello@blossom.io
@blossom_io

2. Content
Intro
How
to
build
the
next
Facebook
Lifecycle
of
a
Customer
Recap
Books
How to build the next Facebook

3. Facebook Today
800+
million
acAve
users
Messaging,
News,
Gaming,
Movie
Trailers
$3.7
billion
revenue
in
2011
How to build the next Facebook

4. Facemash

5. Facebook - 8 yrs ago

6. Ship early
Build something quickly (Prototype)
Minimum Viable Product (MVP)
Get feedback earlier
How to build the next Facebook

7. Ship often

8. Ship often
Ship as soon as a feature is ready
Get continuous feedback
Roll back a version quickly
How to build the next Facebook

9. Focus
Focus on the most important problems
Low hanging fruit: Improve what works
Sounds simple, but most companies waste a lot
of time
How to build the next Facebook

10. Focus

11. Focus

12. Focus

13. Focus

14. Be bold
Make bold decisions, even if wrong sometimes
No risks -> No learning
Building great things means taking risks
How to build the next Facebook

15. Be bold
Trust your gut feeling: Real Identity

16. Be bold
Trust your gut feeling: Timeline

17. Be bold
Trust your gut feeling:
Facebook acquired Friendfeed
Brad Taylor was hired as CTO of Facebook
How to build the next Facebook

18. Be open
Share more information -> better decisions ->
greater impact
Communication is a key factor
Facebook:
Hackathon (Chat, Timeline, Video)
How to build the next Facebook

19. Customer Lifecycle
Acquisition
– What channels do users come from?
Activation
– What % had a "happy" initial experience?
Retention
– Do they come back?
Referral
– Do they like it enough to tell friends?
Revenue
– Do they Pay?
How to build the next Facebook

20. Customer Lifecycle
Dave McClure
500 Startups
Pirate Metrics
How to build the next Facebook

21. Aquisition
Channels,
Channels,
Channels
(NewslePers,
Blogs,
Campaigns,
…)
Facebook
now:
mouth-­‐to-­‐mouth,
brands,
media
Facebook
earlier:
mouth-­‐to-­‐mouth
(Harvard)
How to build the next Facebook

22. Activation
Provide
great
iniAal
experience/
smooth
onboarding
Make
your
product
aPracAve
/
show
your
value
Values
of
Facebook:
Easily
get
in
touch
with
friends,
classmates,
network
updates
…
How to build the next Facebook

23. Retention
Get
your
customers
back!
Remind
them
why
you
are
valuable
to
them
(Email,
Personal
Updates)
Facebook:
Magic
Number
10
How to build the next Facebook

24. Referral
Will
people
tell
their
friends?
Provide
great
app
experience
Only
happy
customers
will
refer
you
How to build the next Facebook

25. Referral
1
invite
=
250
MB
Free

26. Referral
Rate
a`er
you
had
a
great
experience

27. Referral

28. Revenue
MoneAzaAon
Models
eBook
1
Ame
payment
SpoAfy
SubscripAon
/
Recurring
Payment
Facebook
Partners
(Ads,
Gaming)
How to build the next Facebook

29. Recap
Ship early –> Learn early
How to build the next Facebook

30. Recap
Ship often -> Learn often
How to build the next Facebook

31. Recap
Focus on what matters
How to build the next Facebook

32. Recap
Think about the
Customer Lifecycle
How to build the next Facebook

33. Books
The Lean Startup
Eric Ries
Running Lean (2nd Edition)
Ash Maurya
The Entrepreneur‘s Guide to Customer Development
Brant Cooper & Patrick Vlaskovits
Designed for use
Lukas Mathis
How to build the next Facebook

34. Workshop
Metrics for Pirates
How to build the next Facebook

35. MVP Example
Apple Appstore: highlight
How to build the next Facebook
Website: http://highlig.ht/

36. Thank you. Questions?
@blossom_io
hello@blossom.io
http://www.blossom.io
How to build the next Facebook