Brilliant product and service innovations come up every day. Understanding the job a product or service gets hired for by customers helps to create better products for certain customer situations. Make your product or service most valuable. Make your customers successful. Cover photo credit https://www.flickr.com/photos/seadam/

1. Jobs to be Done
How to build Products People Love

2. Do you provide a
product or service?

3. What job are people
hiring it for?

4. What job is the customer
trying to get done?

5. Theodore Levitt
“People don’t want
a quarter-inch-drill.
They want
a quarter-inch-hole.”
Photo credit uebs-cases.blogspot.com

6. Henry Ford
“If I had asked people
what they wanted,
they would have said
faster horses.”
Photo credit blog.crew.co

7. “People don’t want a TV.
They want entertainment.”
Hutch Carpenter
Photo credit twitter.com/bhc3

8. Clayton Christensen
“People hire a product
or service to get
the job done.”
Photo credit innosightinstitute.org

9. How does your product
SUPERPOWER
your customers?

10. How does your product
help people
get better at X?

11. Source: useronboard.com

12. Help customers advance
their skills in the context
of your product.

13. Customers buy a camera …

14. … to take great pictures.

15. Help customers advance
their photo skills.

17. Make the customer
awesome.

18. Focus on
motivation and context
of a customer’s action.

19. Source alanklement.blogspot.co.at

20. Improve people’s lives.

21. ❤
@allanberger