Why learning and development departments struggle with social media...and how to fix it.
Learn about personal knowledge management, informal learning and more.
2. Welcome aboard…
Presenter Company Co-Pilot
Steve Boller Leanne Batchelder
@BLPIndy
Marketing & VP of Client
bottomlineperformance.com
Communications Relations
Strategist
@lmbatch
@steveboller
3. Questions, Answers
Are these true for you?
• I use social media at home.
• I use social media for personal use…
at work.
• My company prohibits social media at
work.
• My company uses social media for
work purposes.
• My company ENCOURAGES social
media for work purposes.
Send us an IM response to this: “It
would be hard to use social media at
my company because…”
4. …Did
You
Watch
the
Olympics?
…You probably already knew the results before NBC’s broadcast.
Live streams and results were available on social media…
but NBC tried to ignore it.
5. Is Your Training Like NBC’s Olympic TV
Coverage?
Delayed?
Irrelevant?
Ignored?
6. What
You’ll Personal Knowledge
Learn Management (PKM) aka
Informal Learning
Create Buy-In
hierarchy
Coaching and support
Set up Twitter…fast
Twitter chats
7. Social Media is growing
(duh)
Based on the fact that you are here, I don’t need to bore you with the facts and
figures. You know social media is growing…fast.
The train has left the station. Are you on it?
If not, why?
8. Social Media, Social Networks
What’s the difference?
Social networks are “websites, portals, or channels
where people get together to share information with
each other.”
Social Media is “content that gets shared, published,
and circulated amongst various social networking
sites.”
Definition paraphrased from Carlo Ople:
http://thenewmedia.com/social-media-versus-social-networking-sites/
9. Myths and Legends
IM us:
What
excuses
do
you
hear
people
use
to
jus6fy
not
using
social
media?
11. Just
the
Facts
✔ The
US
Marines
and
CIA
use
social
media.
✔ The
Tin
Can
API
and
BLPLMS
make
informal
learning
trackable
in
an
LMS.
✔ Everyone
needs
a
break
at
work…social
media
is
a
good
way
to
take
one.
According to the 2012 eLearning Guild
Informal Learning Research Report:
50-80% of workplace learning is informal.
12. What is PKM?
This is you,
doing PKM
✔ How
we
naturally
learn.
✔ Informal,
ongoing,
as
✔ We’ve
always
done
needed.
it..
Social
media
makes
it
easier.
13. PKM ≥ Informal Learning
“Official” Definition My Definition:
Informal learning includes Informal learning is
situations where the
what we do when we
learner determines some
combination of the start walking, riding
process, location, bikes, talking, and
purpose, and content and searching Google. It’s
may not even be aware intuitive and we don’t
that instruction has even realize we are
occurred. doing it.
Dr. Saul Carliner, director
of the education doctoral
program and associate
professor at Concordia We’ve
been
learning
informally
for
a
University in Montreal,
Canada, and author of
long time.
Informal Learning Basics
14. PKM ≥ Informal Learning
My Definition:
Informal learning is
what we do when we
start walking, riding
bikes, talking, and
searching Google. It’s
intuitive and we don’t
even realize we are
doing it.
We’ve
been
learning
informally
for
a
long time.
16. You aren’t a Trainer anymore.
Trainer
Community
Manager
17. You aren’t a Trainer anymore.
Trainer
Community
Manager
Break down silos.
18. Expert view: eLearning Guild
Simple
social
media
technologies
that
people
are
already
using
can
be
very
valuable
for
informal
learning.
(Pa'
Shank
PhD
CPT,
eLearning
Guild
Research
Director)
IM us: What social media tools are best for PKM?
20. Which social network do you need?
Low
Social
Network
Learning
uses
Google+
Not
that
great..Google
hangouts
can
be
fun.
Facebook
Facebook
pages
and
groups
that
are
in
the
Usefulness
workflow.
LinkedIn
Par6cipate
in
LinkedIn
groups…if
you
dare.
Niche
Networks
Pinterest,
Learnist,
SnapGuide…useful
tools
for
learning.
Check
them
out
yourself!
YouTube
How-‐to
guides,
educa6onal
content.
Blog/Wiki
Find
great
content,
leave
comments,
learn
from
others.
High
TwiZer
Find
and
converse
with
thought
leaders
in
any
field.
Ac6ve,
growing
social
community
with
loads
of
learning
possibili6es.
22. Create
Buy-In
✔ Who’s resisting? IT? CEO? L&D? Learners? YOU?
✔ Answer common ?s: Network security, time management,
(insert yours here)
✔ Go beyond the tools. It’s not JUST about Twitter.
✔ Stick to your guns.
✔ Does it really make sense?
✔ Share success stories.
-Jane Bozarth
@janebozarth
23. Start from Scratch
Meet Sally Social. She wants to:
✔ Set up an account
✔ Find people in her industry
✔ Follow industry trends
✔ Network
Let’s
get
her
started.
24. 5 Ways to interact…
Plain tweet
Remember
your
#Hashtags!
Retweet
Quote tweet
Mention (uses @steveboller)
Direct Message
26. How to tweet…and Like it!
Share your interests…business and personal
Free-write for insight
Don’t force it
Conversation is key
27. Don’t train, coach
Mandating won’t work.
Big, large scale training programs won’t work.
Acting like a friendly, little league soccer coach will
work.
Explain
“why
Link
games
to
games?”
learning
hierarchy
Show
and
tell
29. Have a coaching strategy…
Individual meetings with leadership
Listen more than you speak
Adapt the coaching
Let leaders set the tone
30. Death by policy… Don’t Do it!
We scrapped our first social media policy draft…it was too specific and
too demanding.
Link
games
to
learning
hierarchy
guidelines
Show
and
IM us: Does your company have a tell
social media policy or set of guidelines?
31. Death by policy… Don’t Do it!
We scrapped our first social media policy draft…it was too specific and
too demanding.
Social
Media
Policies…
Social
Media
Guidelines…
cover
your
legal
tracks.
suggest
usage
methods.
explain
what
NOT
to
do.
Link
gways
to
to
started.
show
ames
get
are
as
simple
as
possible.
learning
grow
into
the
help
people
tools.
hierarchy
guidelines
Show
and
IM us: Does your company have a tell
social media policy or set of guidelines?
32. You’ve “trained” them…
now what?
Link
games
to
learning
hierarchy
Show
✔ Your team is ✔ New habits need ✔ A little and
busy. a behavior trigger. organization tell
goes a long
way.
33. Twitter chats rock
#TalkTech
Thursdays at
3 pm EST
Link
games
to
learning
hierarchy
Show
and
✔ Learn through ✔ Regular behavior trigger ✔ Idea generation
conversation
tell
inside and outside
the organization
34. How to host…
Post a blog announcement
Promote it!
Use Tweetchat to participate
Post a transcript
39. Benefits of Twitter chats…
Rapid info exchange
Break down silos
Regular task acts as a behavior
trigger.
Encourages reading,
synthesizing through Twitter.
40. What about Internal Networks?
Didn’t work for us, might
work for you.
Privacy/Security
You’re still building silos.
41. What
We’ve Personal Knowledge
Learned Management (PKM) aka
Informal Learning
Create Buy-In
hierarchy
Coaching and support
Set up Twitter…fast
Twitter chats
42. Dare to make your company learning different.
Just in time
In the workflow
Embraced
45. Additional Resources
• 7
Great
TwiZer
chats
for
Learning
• Tweetchat
tutorial
• How
to
use
Google
Reader
• Favorite
iPad
apps,
produc6vity
apps
for
content
cura6on.
• Tools
for
power
users
Current
clients
can
access
these
resources
on
our
Client
Only
web
portal.
Ask
your
BLP
Account
Manager
for
details.