Achievement Certificate in Sales and Marketing professional selling skills

1. The American University In Cairo
SCE-BSD
Selling today
Creating customer value
Designed and Presented by: Ahmed Kamal Abdel Aziz
Team A

2. Glasses-Free 3D TV
Toshiba recently unveiled two new 3D TVs which project a 3D
image without the use of special glasses.
The new two 3D TVs are the
Regza GL1 series, Regza 20GL1
and Regza 12GL1 were unveiled
at the Combined Exhibition of
Advanced Technologies (Ceatec)
2010 in Tokyo.

3. The Product Features
Regza 20GL1, a 20-inch flat-
panel display with 1,280×720
resolution and Regza 12GL1, a
12-inch flat-panel display with
466×350 resolution, uses auto
stereoscopic 3D technology
which include a filter on top of
the TV that projects the 3D
image to the viewer.
 The stereoscopic 3D technology
 No glasses
 You can watch our TV from any angle

4. The Product Benefits
 Enable you to see in a new different
way far more that the normal TV
(Enter the new world of 3D view)
 No more bothering with the
headgear (NO need for the special glasses
coming with the old visions of 3D TVs)
 You Can see from any view in the
room (walk free)

5. Detailed overview of the Product Features/ Benefits
The stereoscopic 3D technology
This feature is the most important feature because it’s the new technology and the
new way of watching your favored movies & episodes.
The 2010 World Cup in South Africa is being filmed in 3D for the first time. Up to
25 of the games will be captured using 3D cameras.

6. Are You Ready For The
2010 World Cup In South
Africa ?!

7. Detailed overview of the Product Features/ Benefits
Glasses-Free 3D TV
This feature is the combative edge of our product because no more need for
headgear or any other annoying stuff you get with your traditional 3d TV; With
our product you can watch any movie at any time for any number of viewers
because you do not related to number of glasses (that came with other TV)

8. What do you prefer ?!
With glasses No glasses
Or

9. Detailed overview of the Product Features/ Benefits
Watch our TV from any angle
 With our product you can
watch the TV from any angle
and no need to see from
(Square angle) to get the 3d
feeling with our product any
number of people can watch
from any angle and u will get
the best view

10. Product positioning
Toshiba Regza GL1 series are Eyewear-free 3D,
no need for any headgear and can watch from any
angle and for any number.
Feel the
MOTION

11. Qualifying Prospects
 Does the prospect need my product?
 Does the prospect have the authority to buy my
product?
 Does the prospect have the financial
resources to buy my product?
 Does the prospect have the
willingness to buy my product?
And by answering those questions, we have
efficiency made a perfect segmentation
and targeting of our potential customers,
which helps us to choose the most suitable
prospecting method/way.

12. Segmentation
 Our company is targeting customers in two ways and
we are focus on the Self-Actualization Segment and we
going to target them through:
 Life style
 Purchasing Power

13. Segmentation
1. Life style
We will target customers who is spend a lot of time
indoor and really appreciate the good quality of viewing

14. Segmentation
2. Purchasing Power
We will target customers how can afford the price of
our product (30000 L.E.)

15. Ways for prospecting
 Web sites and database
 Trade shows
 Advertising & Sales Letters
 Telemarketing & E-Mail

16. Ways for prospecting
 Web sites and database
We can use Direct marketing to collect database how those how able to afford
our product and then we will contact them .

17. Ways for prospecting
 Trade shows
We are going to run trade shows and big conferences to attract the right segment
we are targeting.

18. Ways for prospecting
 Advertising & Sales Letters
We going to do a lot of advertising and send sales letters to who we have in our
database that we collect from the direct marketing.

19. Ways for prospecting
 Telemarketing & E-Mail
We going to target or potential customers through emails and telemarketing
(B2B) depending the database that we have collected from direct marketing.

20. 3D Pleasure

21. Thanks For Listening