1. Questionnaire Results

2. Target Audience
Age
Male 25 + 13 to
15
Female
22 to 24
16 to 18
19 to 21
I asked a range of ages that I thought may be within
my target audience and asked both men and women
to determine who are my target audience as this
impacts the text I will produce.

3. Target Audience
Of the ten people I asked the Do you read music magazines?
majority read music
magazines, especially rock and indie
magazines. No
If yes what genre of music magazine do you
Yes
read?
Pop Rock Classical Acoustic Indie
0%
This indicates that there is a market
for Indie magazines as people are
43% already reading them. It also reveals
that the target audience’s age ranges
57% from 13 to over 25 as within each age
group a person read Indie or rock
magazines.
0% 0%

4. Question 1
1) Would you be interested in reading a new Indie
music magazine?
No
30%
Yes
70%
This indicates that there is an audience that would want
to read my product so there is a market for it.

5. Question 1
2) If yes please state why below
I then asked for some reasons as to why they might like
to read a new indie magazine so I would know what
they want from my product. I got a number of
responses that ranged from devote fans of Indie who
would be “interested in reading more about my
favourite artists” to newcomers to Indie who “want to
discover new bands” and “learn more about the genre”.

6. Question 2
What types of articles do you prefer reading?
An even mix of
all the above All
11%
This clearly shows that the main types
0%
Other
of articles that my target audience
News
0% 21%
want are reviews and features.
Gossip However there is a mix of results which
5% also implies that they would like a
range of articles so the main types I will
use are features and reviews but I’ll
Features also put in news and some gossip so as
26% not to alienate potential customers.
Reviews
37%

7. Question 3
1)What types of bands would you like to read
about?
This shows that my target
Older Bands
14% audience want current
bands to be covered within
Established my magazine with large
Bands established bands covered
48% most followed by new
New Bands
38% bands with older bands
wanted least.

8. Question 3
2) Please list four bands you feel fit into the
Indie genre and you would like to read about.
I got a number of bands such as: This indicates that there is
•The Killers
•White Lies
•Noah and the Whale a wide range of genres
•The Vaccines
•My Chemical Romance with Indie from rock
•Arctic Monkeys
•30 Seconds to Mars bands, dance bands to
•Black Keys
•Wombats pop music with some only
•Foster The People
•Cage the Elephant known in Indie and rock
•Asking Alexandria
•Lost Prophets
•Florence + the Machine charts and others popular
•Young Guns
•Adele within the charts as well.
•Taking Back Sunday
•Duffy Shows that there is a huge
•Foals
•Marina & the Diamonds scope of music that I
•Foo Fighters
•Kings Of Leon
•Joy Division should try to include.
•Radiohead
Etc.
•Bombay Bicycle Club

9. Question 4
Which of these styles do you prefer?

10. Question 4
This indicates that most people
want the minimalist style of Q
Kerrang which has a very uncluttered
NME 20% front cover with one strong image
40%
as well as the slightly more
chaotic visual style of NME which
Q also tends to have one or two
40% strong images but more text so I’ll
aim to create a more minimalist
cover with some aspects of chaos
to appeal to my target audience.

11. Question 5
1)Which name do you think would be best for a
new Indie music magazine?
Revolution Indie Off Note
0%
This shows that my
magazine should be called
‘Revolution’ as absolutely
every person chose it so it
clearly connects with my
100%
target audience.

12. Question 5
2) Do you prefer the masthead to include a
logo/branding or not?
Yes No
0% This shows that my audience
clearly want a definite brand
that they can read and
follow and this identity can
be created through logo and
branding.
100%

13. Question 6
What colours do you think best connote an Indie
magazine?
Mix This shows that there is
Dark
20%
25% no set colour that
Neon
0% connotes Indie but
rather a mix of
Bright contrasting dark, bright
25% Light
25% and light colours.
Pastel
5%

14. Question 7
What do you think persuades you to buy a music
magazine? (Please tick 2)
Contains artists you like This shows that the most
Engaging cover image
Layout important thing is the
Written Style
Interestign news/info that applies to you content of the magazine
Friend recommendation
Other
and including artists that
0% the readers like and want to
5%
read about. Also the front
15%
0% cover image is crucial in
0%
engaging the reader in the
50%
first place as well as
30% information that applies to
the reader.

15. Question 8
Would you prefer the front cover to be…
Literal
1) 10% 2)
Group Shot
30%
Single
Artistic Person
90% 70%
This clearly shows that my front cover image should be artistic and
of a single person as this connotes the uniqueness of Indie and
makes for a more engaging image.

16. Question 9
Which of these writing styles do you prefer?
"They have Each of these statements represents a
released five
albums to date" different style of writing and from my
10% results it’s clear that a mix of styles is
"Better than the
stuff in the wanted. For example the most
charts" popular are celebratory, passionate
13%
and emotive. However there is also
"You know when quite a high demand for a derogatory
you fall in love style that rejects music in the charts in
with a band"
"Musical Genius order to define the genre of Indie and
23%
of Indie"
26% the difference between the two.
"Passionate ""At least it's
about music" not the
22% "Whatever it insipid poison
is you like we you hear on
have" the radio"
3% 3%

17. Question 10
How much would you pay for an Indie
magazine?
£1-£1.50 £1.60-£2.10 £2.20-£2.70
This shows that most
£2.80-£3.30 £3.40 +
0% 0% 0%
people want to pay
£2.20-£2.70 for a music
20%
magazine so this is
what I will aim to price
my magazine at.
80%

18. Questionnaire Results
These questionnaire results have helped me
better understand my target audience and
shape what I want my music magazine to be
like as I need it to appeal to my target
audience in order for it to be a successful text.