1. The Power of Wordpress Plugins
in E-commerce
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Nedra Rezinas, Blue Deer Designs
2. Who am I?
Wordpress,
Open Source, and
Wordpress plugins
from a
project manager/consultant
point of view
Nedra Rezinas, Blue Deer Designs
3. Why Open Source?
More control over templates,
code, everything!
Easy to move inventory around
No monthly fees
Prepaid to update software and
plugins for security reasons
Believe in the Open Source
Community
You aren't stuck in proprietary
software
Nedra Rezinas, Blue Deer Designs
4. Challenges of the Wordpress
E-commerce Plugin
It needs to be easy to use/ no
crazy learning curve
Well-supported
It will grow/adapt with the needs
of the website
Won't kill the other plugins
Nedra Rezinas, Blue Deer Designs
5. Shopp - the Obi One Kenobi of the
pluginsQualities/Attributes
Easy to Install
Solidly supported (Online
Help Desk) & Support
Credit for purchase
All the bells & whistles
Support for SSL security
With the power of CSS,
you can customize any
template
Most developers prefer it
Has a one time fee
Nedra Rezinas, Blue Deer Designs
6. Shopp example - Teesey.com
Cool Features
Smart Categories are
accessible on the homepg
to filter out tees that are in
stock
Featured products cycling
through a display on
homepg
Custom layout of individual
product pgs - can also
suggest products
Cart page is customized
All product images are
served through Amazon
Cloud Front Nedra Rezinas, Blue Deer Designs
7. PHPurchase - the Luke Skywalker of the
plugins
Qualities/Attributes
Newer plugin/up & coming
Create entire catalogue w/
custom variables
Dashboard can control
orders/discounts/shipping
options
lots of payment gateways
memberships &
subscriptions (pro ver.)
Support: Forums, videos,
contact form & custom dev
Has a one single/pro fee
Nedra Rezinas, Blue Deer Designs
8. PHPurchase example - Hydrapak.com
Cool Features
Very streamlined
Well organized
One page check out
No need to login
Lots of features on product
page (video, specs,
bookmark it, image gallery)
Nedra Rezinas, Blue Deer Designs
9. WP e-Commerce - the Yoda of the
plugins
Qualities/Attributes
most popular/oldest e-
commerce plugin
crazy amount of features
integrates with Facebook
Marketplace
Support -
Documentation/Forums
FREE
Premium Upgrade to Gold
Cart, etc with fee
Nedra Rezinas, Blue Deer Designs
WP e-Commerce
10. WP e-Commerce example -
runningevolution.com
Cool Features
Classes are treated as
products
Integrates well with a
Membership plug
Can add
specials/discounts/promos
Nedra Rezinas, Blue Deer Designs
11. Alternative Wordpress E-commerce
Solutions
FoxyCart - integrates nicely into WP, can be
customized through CSS
Volusion or Shopify - 3rd party solution that can
be used with WP, through template manipulation
Other Plugins: eShop, ShopperPress, Yak, etc.
Nedra Rezinas, Blue Deer Designs
12. Over 500+ E-commerce Solutions.....
Now you know about a few that integrate
with Wordpress.
Pick 1 or 2 and become an expert!
Nedra Rezinas, Blue Deer Designs
13. Want to learn more about e-commerce?
I wrote a book "5 Steps to a
Successful Online Store"
Great overview of choosing a
shopping cart, how a merchant
account works, and how to market
your online store.
Nedra Rezinas, Blue Deer Designs
Go to bluedeerdesigns.com for more info
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