1. A line can lead you to a certain object or
even pinpoint you to something for
instance a globe, If you take away all the
wording form the country’s you get the
lines from the equator and the magnetic
poles they can guide the eye to
something.
A tree branch is another type of line for
instance the branch is leading up to
the leaves and that’s naturally where
your eyes would lead up to.
Mostly everything you see has lines
some are hard to find but most objects
do have them.

2. • The three basic types of shapes are geometric, natural,
and abstract.
• Things like ink blobs and leafs have a 2d shape, design

3. • Form is the three-dimensionality of an object. Shape is
only two-dimensional; form is three-dimensional. You can
hold a form; walk around a form and in some cases walk
inside a form
Household objects are 3D as well like a Cube
but a square Is just flat..

4. • Color is something that we ALL respond to, it can change
mood change the way you think, the way food even
tastes! So in short it can effect the human nervous
system.

5. • Texture is always a part of our designs whether
intentional or not. It is the visual or tactile surface
characteristics of a piece.

6. • We live in a three-dimensional world of depth. When we
look around us, some things seem closer, some further
away. Sometimes it could be illusions as well.

7. When light from a single direction (e.g. our sun) hits an
object, part of the object is in shadow. Light and dark areas
within an image provide contrast that can suggest volume.
Factors that can affect our feelings towards an image
include the direction of the light source, from above or
below, and the gentleness or abruptness of the half tones

8. • Since we can’t actually show motion in a single image,
we have to rely on “tricks” that cause the viewer to
perceive motion.
I.E a blurry picture or something that symbolizes
movement

9. • Mass equals size. Each piece you create has a physical
mass. The physical mass or size is the actual
dimensions of the piece height, width, thickness/weight
(of paper), and depth (3D objects).
Things that you know
are light I.E the
balloon on the Left
compared to the
scaffold pole on the
right

10. • Tone can also be regarded as value as both terms refer
to the various degrees of lightness or darkness. At this
point, the color (or hue) of the subject is unimportant

11. Value refers to the relative lightness or darkness of a
certain area. Value can be used for emphasis. Variations in
value are used to create a focal point for the design of a
picture. A light figure on a dark background will be
immediately recognized as the center of attention, similarly
for a dark figure on a mostly white background

12. • Space is the area provided for a particular purpose. It
may have two dimensions (length and width), such as a
floor, or it may have three dimensions (length, width, and
height). Space includes the background, foreground and
middle ground.

13. Primarily there are three types of balance in page design:
symmetrical, Asymmetrical , radial

14. • Emphasis in design provides the focal point for the piece.
It is a way of making the element that is most important
stand out in the design. Emphasis is sometimes called
dominance. Creating emphasis can be done by changing
font or image sizes, placing objects in the front of the
composition, or using contrasting colors.

15. • Proportion refers to the relative size and scale of the
various elements in a design. The issue is the
relationship between objects, or parts, of a whole. This
means that it is necessary to discuss proportion in terms
of the context or standard used to determine proportions.

16. • Newsletters, magazines, brochures, annual reports, and
books often have many visual elements: columns of text,
headlines, photos, illustrations, pull-quotes, etc. Grids
allow the designer to build page-to-page consistency into
these documents.
Things that go in a pattern I.E 1,2,3,4 or a repeating
pattern with shapes I.E ◙ ♀ ◙ ♀. Even Zebra Stripes are
a pattern

17. • Unity is a way to make objects in a piece seem as if they
are related to each other. There are many ways that this
can be achieved.

18. • The simplest method of making objects appear to belong
together is to group them closely together. This allows us
to see a pattern.

19. Another method often used to promote unity is the use of
repetition. Repetition of color, shape, texture or object can be
used to tie a work together.

20. • A much more subtle method of unifying a work involves
the continuation of line, edge or direction from one area
to another. Continuation is often used in books and
magazines to tie the elements of a page together with the
use of rules, and by lining up edges of copy, headlines
and graphics.

21. • Contrast occurs when two elements are different. The
greater the difference the greater the contrast. The key to
working with contrast is to make sure the differences are
obvious. Four common methods of creating contrast are
by using differences in size, value, color, and type.

22. • Harmony in painting is the visually satisfying effect of
combining similar, related elements. e.g. adjacent colors
on the color wheel, similar shapes etc.

23. • One of the easiest ways to create a visual structure and
give your piece an organized feel is to space items
according to their relation to one another. This is called
the rule of proximity, and it simply means that related
items should appear closer together than items that are
not related. In this way, the spacing itself serves as a
visual clue as to what’s related and what’s not and as to
where one piece of information stops and starts.

24. • Variety means "to change the character" of an element,
to make it different.

25. • I Googled the titles for all my images I.E Varity