Infographics are shared and liked 3 times more than all other content types, but they take a bit more work to put together. In order to help clear the fog on this valuable piece of content, we've put together 5 steps to get your Infographic skills honed in.

1. Infographics are shared and liked 3 times
more than all other content types, but they
take a bit more work to put together. In
order to help clear the fog on this valuable
piece of content, we've put together 5 steps
to get your Infographic skills honed in.

2. Before you start any research on the data you
will present ask yourself these questions:
1.
2.
3.
Who is searching for this topic? What is
their demographic makeup?
What are the emotions you want your
audience to feel?
What action do you want your audience to
take after seeing your Infographic?

3. Start with broad search
terms and keep an open
mind. By beginning with
an open mind you might
find some valuable pieces
of information that you
weren't aware of.

4. Make sure that your
sources meet these
three criteria:
Original
Reputable
Validated
1.
2.
3.

5. To get you started on creating your first topic cluster here are a few steps to follow:
The most impactful Infographics have less than
400 words total, so look for data that can be easily
visualized.

6. The key change with a topic group strategy is that you should expect and work
towards different results from each sub-topic. A few things to consider when
evaluating the success of your topic group are:
Your opener should be one piece of data that connects strongly to your overall
message but has the most shock value. Whether positive or negative, it needs to
be a piece of information that will cultivate curiosity in your audience.

7. Content success depends on
many different factors, but
engagement is always the goal.
Infographics are a great way to
provide value and generate
terrific engagement.

8. Ingrid Griffin, Internet Marketing
Consultant. Blue Dress® Marketing,
an Internet Marketing Company
headquartered in Knoxville, TN.
Internet Marketing Developed,
Implemented and Managed to Full
Circle! Organic Internet Search Engine
Guru. Turn Key Internet Optimization
Programs Placing You Everywhere and
Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887