1. unNiched(micro)
Scratch, Sniff and Learn
JACQUELINE THONG
October 25, 2011
New York, NY

2. What is Ubiqi Health?
How do we help consumers?
How do we work with partners?
What have we done?
What have we learned?

3. What is Ubiqi Health?

4. We make managing chronic
conditions accessible through a
suite of simple, interoperable
mobile and web-based tools.

5. How do we help consumers?

6. How do we help consumers?
TRACK
CONDITION
EASILY
Dual-modality data entry: users can enter
information both through the web and mobile apps
Mobile app runs on smart phones as well as most
regular feature phones
The mobile app can be adapted for different
conditions and for specific
patient populations

7. How do we help consumers?
UNDERSTAND
CONDITION
Patients also can enter information through our
web site
System can be adapted for different conditions
and patient populations
System easily supports localization for different
countries and languages

8. How do we help consumers?
SHARE INFORMATION
WITH PHYSICIANS
Treatment and trigger
information can be sorted to
determine trends and patterns
Patients can generate reports
of their data to print and share
with their doctors

9. How do we work with partners?

10. How do we work with partners?
WHITE
LABELING
Ubiqi Health can license our patient-centric mobile health tools as a way for partners to engage
patients and provide educational content through a branded mobile app and website

11. How do we work with partners?
TARGETED PATIENT
LEAD GENERATION
Ubiqi Health can offer partners with access to our patient user base through sponsorship of our
migraine tracking tools or targeted communications on the mobile app or website.

12. How do we work with partners?
AGGREGATED,
ANONYMIZED DATA
Ubiqi Health can provide access to aggregated patient data to mine for market research on:
outcomes, medication usage, demographic trends, and patient behavior and attitudes

13. What have we done?

14. www.ubiqihealth.com

15. Migraine tracker
Starting with migraine, created a simple tool for
people to record episodes and find patterns in
triggers and treatments
Since late November 2010, with only grass-roots promotion
efforts have scaled to over 3,000 active users
Total downloads: 8,000+

16. What have we learned?

17. Utilization rates
40%
35%
30%
Percent of users
25%
20%
15%
10%
5%
0%
1 2 3 4 5 6 7 8 9 10-15 16-20 21-30 31-40 41-50 50+
Number of entries

18. Demographics

19. Trigger & Treatments
Top 3 triggers Top cited medications
Stress Imitrex (11%)
Weather changes Excedrin (7%)
Changes in sleep patterns Maxalt (7%)
Relpax (6%)
Top 5 treatments
Tylenol (6%)
Abortive medication
Inactivity
Darkness

20. Conclusions
Our most engaged users were sharing
their data with others
Dialogue with physicians and social support are key
Trigger tracking was the reason most people
started using Ubiqi
Helping people manage their lifestyles to prevent
condition is important

21. Thank you.
JACQUELINE THONG
jacqueline@ubiqihealth.com
617-794-2089
@jacthong / @ubiqi