MXit API Launch - Blue Leaf Games - Playmoonbase.com

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Blue Leaf Games develops massive multiplayer games. Our first title is called Moonbase. You can find it on MXit under Tradepost > Games > Multiplayer Games or on the web at http://www.playmoonbase.com Follow @blueleafgames on Twitter for updates.

Technologie Divertissement et humour

MXit as a Gaming Platform
Adrian Frielinghaus (@freever)
CEO: Blue Leaf Games
The MXit API
29 October 2010

How does MXit
turn this 
into an
online
gaming
platform?
Agenda
1. Moonbase
2. Acquisition
3. Retention
4. Engagement
5. Monetisation

ACQUISITION
> RETENTION
> ENGAGEMENT
> MONETISATION

User acquisition on mobile web
$100
10,000 clicks
50 registrations
20 players
($5 CPA)

Friend
54%
Listing
36%
Advert
10%
$0 CPA
Where did you hear about Moonbase?
User acquisition on MXit

0%
10%
20%
30%
40%
50%
60%
% of users who come back after first day
Retention on mobile web
web

0%
10%
20%
30%
40%
50%
60%
% of users who come back after first day
Retention on MXit
MXit
web

less than 3 days
3 to 30 days
30 days +
Active daily players by age (in days)
Acquisition + retention cycle

Engagement
34.3m
283m 249m
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
All SA web (mobile) All SA web (PC) Moonbase
Total SA page views, Sept 2010 (DMMA)

-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
All SA web (mobile) All SA web (PC) Moonbase
Engagement
Total SA page views, Sept 2010 (DMMA, BLG)
34.3m
283m 249m

-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
All SA web (mobile) All SA web (PC) Moonbase
Engagement
34.3m
283m 296m
+ October
growth
Total SA page views, Sept 2010 (DMMA, BLG)

0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Engagement
% of daily users active every hour

Monetisation on mobile web
ZA
US
IN
PH
GB
EG
ID
TR
SD
BD
MX
VE
KR
AL
GH
GR
SG
PK
TN
NP
LK
MY
LY
AU
CR
HR
HK
FR
SE
EC
CA
AE
SN
DE
NG
Geographic distribution of Moonbase web players
50% of players

Monetisation on MXit
% of daily users who pay
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%

Some things to beware of…
Txt!
Scale
Cash-flow

adrian@blueleafgames.com
www.blueleafgames.com

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MXit API Launch - Blue Leaf Games - Playmoonbase.com

1. MXit as a Gaming Platform Adrian Frielinghaus (@freever) CEO: Blue Leaf Games The MXit API 29 October 2010

2. How does MXit turn this  into an online gaming platform? Agenda 1. Moonbase 2. Acquisition 3. Retention 4. Engagement 5. Monetisation

3. WHAT IS MOONBASE?

5. PC MXit Mobile web

6. ACQUISITION > RETENTION > ENGAGEMENT > MONETISATION

7. User acquisition on mobile web $100 10,000 clicks 50 registrations 20 players ($5 CPA)

8. Friend 54% Listing 36% Advert 10% $0 CPA Where did you hear about Moonbase? User acquisition on MXit

9. 0% 10% 20% 30% 40% 50% 60% % of users who come back after first day Retention on mobile web web

10. 0% 10% 20% 30% 40% 50% 60% % of users who come back after first day Retention on MXit MXit web

11. less than 3 days 3 to 30 days 30 days + Active daily players by age (in days) Acquisition + retention cycle

12. Engagement 34.3m 283m 249m - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 All SA web (mobile) All SA web (PC) Moonbase Total SA page views, Sept 2010 (DMMA)

13. - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 All SA web (mobile) All SA web (PC) Moonbase Engagement Total SA page views, Sept 2010 (DMMA, BLG) 34.3m 283m 249m

14. - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 All SA web (mobile) All SA web (PC) Moonbase Engagement 34.3m 283m 296m + October growth Total SA page views, Sept 2010 (DMMA, BLG)

15. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Engagement % of daily users active every hour

16. Monetisation on mobile web ZA US IN PH GB EG ID TR SD BD MX VE KR AL GH GR SG PK TN NP LK MY LY AU CR HR HK FR SE EC CA AE SN DE NG Geographic distribution of Moonbase web players 50% of players

17. Monetisation on MXit % of daily users who pay 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%

18. Some things to beware of… Txt! Scale Cash-flow

19. adrian@blueleafgames.com www.blueleafgames.com

MXit API Launch - Blue Leaf Games - Playmoonbase.com

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