2. Why Usability Testing
A way to find & fix high abandonment and low
conversions
Provides insight into what your customers are
seeing and experiencing when they visit the site

3. Slices of Budget for
online business company
PPC Advertising Targets customers searching on Google,
Bing etc.
SEO Positioning a website to be found in SERP
for core keywords
Display Campaign Banners targeting publishers or
audiences
Social Media An established channel to reach
consumers. Can be leveraged to grow
business

4. Once this is all done, and the company’s marketing
campaign is driving plenty of traffic to the website, the
next inevitable thing which is often heard is
“we’re not driving enough sales and business!!”

5. The Answer isa
USABILITY TESTING
There are two sides to the coin of running a
successful online business
Making customers aware Putting the website in
of your website & getting optimal form to maximize
them into sales funnel revenue potential

6. Potential questions to ask yourself
Does your site appear trustworthy?
Is the information presented in a clear and easy manner?
Would you share it with your friends?
Would you buy from this site?
Is there anything inhibiting sales from the time a users
clicks on the Website, finds the product it is looking for,
and then proceeds to checkout?

7. It’s not how much traffic is driven to the site that
matters; it’s the percentage (of traffic) that
closes which impacts the business the most.

8. Tips to boost website conversions
• Put resources towards
usability testing to figure
out how to drive more sales
from the traffic you have.
• Direct your focus, money
and resources towards
scaling traffic to the moon
knowing that sales revenue
will increase accordingly.

9. CONTACT US
1-855-BLUEPOLO