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Similaire à Sustainable Brands 2010 workshop "Sustainability Leadership : The Making, Marketing and Thinking Behind Cradle to Cradle Products"
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Sustainable Brands 2010 workshop "Sustainability Leadership : The Making, Marketing and Thinking Behind Cradle to Cradle Products"
- 1. Sustainability Leadership The making, marketing & thinking behind Cradle to Cradle products
- 2. Cradle to Cradle ® Sustainable Brands 2010 June 7 th 2010 Cradle to Cradle SM is a service mark of MBDC.
- 7. DESIGN THE FIRST SIGNAL OF HUMAN INTENTION WHAT IS OUR INTENTION AS A SPECIES?
- 9. Tires!
- 10. Children’s Toys – Polly Pocket
- 11. Polly Pocket GC/MS Chromatograph SOURCE: EPEA Internationale Umweltforschung GmbH
- 12. Pacific Gyre
- 17. Tragedy
- 18. DESIGN THE FIRST SIGNAL OF HUMAN INTENTION WHAT IS OUR INTENTION AS A SPECIES?
- 20. Cradle to Grave Product Life Cycle Manufacture Use Grave Cradle
- 21. Minimizing Negative Impact Ecological & Social Damage Time 10% 100% Pollution Workplace hazards Global warming Social deterioration Liability exposure Eco-efficiency
- 22. “ Being less bad is not being good ” - William McDonough
- 23. Eco-efficiency is Insufficient OPTIMAL GOAL Company Flight Plan Projects Future Projects That Minimize Time Present Stakeholder Value Shareholder Value ©2004, MBDC
- 24. Charting an Optimal Course OPTIMAL GOAL ©2004, MBDC Company Flight Plan Projects Future Projects That Minimize Projects That Optimize Time Present Stakeholder Value Shareholder Value Leadership
- 25. Cradle to Cradle SM is a service mark of MBDC.
- 28. Natural Cycles Biology 101
- 29. Emulating Natural Cycles Biological Nutrients Technical Nutrients
- 30. Biological Metabolism Technical Metabolism Two Metabolisms
- 31. Safe, healthy ingredients Product design for recyclability / compostability Systems for complete recycling / composting Reorient design principles Nested, Interdependent Metabolisms
- 32. Waste equals food Cradle to Cradle Design Principles
- 33. Waste equals food Use current solar income Cradle to Cradle Design Principles
- 34. Waste equals food Use current solar income Celebrate diversity Cradle to Cradle Design Principles
- 36. Cradle to Grave Product Life Cycle Manufacture Use Grave Cradle
- 37. Future Design Paradigm Cradle Cradle Materials safe for human and ecological health Safely cycled, perpetually Manufactured with renewable energy Respectful of watershed Socially responsible
- 39. Cradle to Cradle Certification Cradle to Cradle Certified CM is a certification mark of MBDC.
- 59. Surfboard wax
- 60. “ Consumers will not see any change in price, service or convenience. The switch to the high quality materials was cost neutral .” “ U.S. Postal Service: Delivering a Green Message” (press kit, 2007)
- 61. Biodegradable liquid body cleanser
- 63. Further Information and Application Forms www.c2ccertified.com
- 64. We do not inherit the earth from our ancestors, We borrow it from our children
Notes de l'éditeur
- Nature isn’t efficient It’s effective and even extravagant Cherry tree Thousands of blossoms Become food for other organisms Part of interdependent system Multiple positive effects
- There are five priority human health criteria, that show some known or suspected human and/or animal effect. Carcinogenicity, Endocrine Disruption, Mutagenicity, Repro Tox, Teratogenicity Data on additional criteria are gathered to prepare a complete chemical assessment.
- There are five priority human health criteria, that show some known or suspected human and/or animal effect. Carcinogenicity, Endocrine Disruption, Mutagenicity, Repro Tox, Teratogenicity Data on additional criteria are gathered to prepare a complete chemical assessment.