Tuiteamadres is an easy-to-use service that enables Twitter users to send text messages automatically to their mums from their Twitter profiles simply by adding the hashtag #himum to their tweets. Spanish users include the hashtag #holamama. Spanish developer, Jose Rodríguez, created the service for anyone who owns a Twitter profile and O2 or Movistar mobile phone number.

1. BlueVia
Tuiteamadres
Case Study

2. BlueVia
What is Tuiteamadres?
Tuiteamadres is an easy-to-use service that enables Twitter users to send text messages automatically to
their mums from their Twitter profiles simply by adding the hashtag #himum to their tweets. Spanish users
include the hashtag #holamama. Spanish developer, Jose Rodríguez, created the service for anyone who
owns a Twitter profile and O2 or Movistar mobile phone number.

3. BlueVia
The noble aim of staying in touch with our mums,
even if they are not on Twitter, inspired the idea for
Tuiteamadres. The application uses the BlueVia SMS
API to merge Twitter with text and is available in UK,
México, Argentina, Chile and Colombia.
It takes just three steps to set-up: the user enters
a twitter handle, the mother’s mobile number
and then her country from the supported list (UK,
Argentina, Colombia, Chile and Mexico at launch).
Once done, each tweet tagged with #himum will
appear on her handset as a text message. The
user, not the mother, is the account holder who
gets charged for each text message sent to the
mother. The best part is that the developer earns a
slice of the revenue from all of the messages sent.
This revenue encourages the developer to invest
further in improving the service. And it’s not just for
mothers! A user can copy Tweets to any nominated
number, perhaps a husband, wife or even a boss-!?

4. BlueVia
The Story
“Social Networks are changing everything and
evolving the way that we communicate with each
Jose Rodríguez is a Java and Ruby developer, a geek
other and even perceive reality. Twitter provides
at heart. He’s also an indie music fan, avid book a fresh and immediate channel to interact with
reader and a good son. friends, colleagues or family. Unfortunately not
all of our family members use Twitter; some of
Jose has spent most of his them don’t really know what it is. This is often the
career as a [Telefónica R&D] case with our mothers. Staying in touch with our
development engineer working mothers has become more challenging, not just
on social media projects. He
for lack of time, but due to a growing gap in our
currently works as a product
communication habits.”
manager for innovation
initiatives.
Tuiteamadres attempts to bridge the gap by facilitating the interaction between a native digital Twitter user
and a traditional cell phone user. Whether connecting with a mum or someone else, Tuiteamadres allows
both parties to stay in touch via their natural communication habits. After all, Twitter and Text use the same
number of characters: 140.
“What I enjoyed the most about
creating this service, thanks to the
BlueVia capabilities, is creating
the opportunity to join two
different communication worlds
in only one service”

5. BlueVia
BlueVia and Tuiteamadres
The application uses the BlueVia SMS API, which not only avoids charging the developer for its usage, but
actually generates revenue for the developer each time someone uses the service. The charge for sending
texts from the application is added directly to the Movistar/O2 user’s monthly telephone bill at a rate similar
to normal local rates.
“One of the main advantages of using BlueVia is that I can mix different business models to
monetize the application from complimentary revenue streams, such as advertising or subscription.
Not only can I use the API without charge, it offers me the chance to get a share of the revenues whilst
reaching a large number of users across Telefonica. If it succeeds, I will also receive recurring revenues,
taking me beyond the traditional downloads business model.”
This really simple, yet affective, application has been created from start to finish in only three weekends.

6. BlueVia
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