1. Cadbury 5 Star @ College fests

2. Activity Brief: Target customers: Participants & Students @ College Fests Duration: Dec – Jan Colleges: IIT Mumbai,IIT Chennai,IIM Ahmedabad,IIM Kolkatta & Seth.G.S.Medical college Target activity: Engage users @ colleges with BluFi and provide various 5 Star contests & engaging content

3. 5 Star Back drop – Informals Stage

4. 5 Star Sponsored Activities

5. Activations such as Banners, Standees, Announcements & demonstrations to educate users to Turn on Bluetooth

7. 5 Star Branded Event Schedule & Contests Home Page 5 Star Zone Schedule

8. Schedule Registrations

10. Snapshots of Photo Upload Contest ( Mr & Ms LOST):

12. User generated Content Good number of participation with cool ideas

13. Users loved the activity

14. OVER 1000 PHOTOS UPLOADED BY THE USERS

15. Creating viral effect by uploading these content on Social Media

17. Invite to Join Orkut & Facebook community

18. Teaser before sending the TVC to create buzz

19. 5 Star Contest – Fruit & Nut / Crunchy Mein Kya Kya Hota Hai?

21. Personalized messages Based on tweets by users with # saarang Promotions in Twitter

22. Promotions in facebook.

23. Promotions in Orkut

25. We’ve made users feel In the taste of

26. Thank you