Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Linkable assets a hidden weapon to rule online
1. Linkable Assets - A Hidden
Weapon To Rule Online
A comprehensive guide to
building linkable assets
Twitter Hash tag for Today’s webinar :
#blwebinar
3. What are linkable assets
Advantages of linkable assets
Types of Linkable Assets
What makes each linkable asset successful
Examples of each linkable assets
Advantages from SEO's point
Q & A
Today's Agenda
5. Is it only link building???
Online marketers have only one goal – “Build as many
links as possible”
But they are wrong!!
6. Does any of the following stand true
for you?
In search of quality links from high authoritative sites
Looking for high-intent traffic for eternity?
Looking to increase your social mentions and shares?
Looking to develop something that continues to bring
traffic throughout it's life?
7. In simple terms....
A linkable asset is something
worth linking to
Something
people would love
to share
8. Advantages of linkable assets
Usefulness : It is a thought provoking,
interest generating resource
Interactivity : Give your visitor something to do
Triggers the
emotions : It arouses positive emotions
Relevancy : Readers are able to relate to your
assets
9. Types of Linkable Assets
The most prominent 5:
Awards
How To Guides
Tools and Apps
Videos
Infographics
11. Awards
• Provide embeddable widgets
• Get Press Mentions
• Reach out to content curators
• Leverage social sharing to nominees,
members and/or winners
12. What makes Awards successful?
The publicity it creates, helps in getting
more links
The promotions, mentions, the awards,
the badges, all goes out with a link.
15. How-to-Guides
Always appeals to the audience
Select topics not discussed more often
Simplify by breaking the topic in smaller
steps
Test your tutorial with someone you
know before putting it live
16. What makes How-to-Guides
successful?
It shows people how much you care
Also helps in getting links from .edu sites
If found helpful, it could be recommended
as a reliable source of learning by a
number of sites
19. News related to tool updates is worthy
Helpful in getting links from bloggers
Also helpful in gaining links from list
pages
Guest Blogging for advanced tutorials
on using your tools
Tools and Apps
20. What makes Tools and Apps
successful?
A helpful tool will fetch a number of mentions
Advanced tutorials for using the tools and apps will prove to
be useful and fetch substantial links
23. Videos rock to engage visitors
If shared on the right platforms,could go viral easily
Host videos yourself on professional platforms
Choose a platform like Youtube or Vimeo which has a
larger audience
Videos
24. What makes Videos successful?
If useful and distributed on sites like Vimeo and Youtube,
it will get a lot of exposure
They are easily embeddable
Right use of keywords will make it rank well in YouTube
and Google
27. Infographics
Give information through graphics and pitch the story
Offer embed codes
Feature them on your guest posts
Promote heavily through social media
28. They are a visual treat
They make complex information simple
They could be easily embedded code
They could go with relevant posts and
other articles
hat makes Infographics successful?
30. Advantages from SEO's point
If done right, linkable assets could yield:
Quality links from authoritative sources
High-intent traffic
Social mentions and shares
A continual traffic stream throughout the life
of the linkable asset
Qualified leads
and more...
31. Thank you for attending our Linkable assets
webinar
Get free solutions for creating linkable assets from us
Contact us directly on support@blurbpoint.com
32. Have a Question on SEO??
Tune to the Blurpoint channel For Our Ask an
SEO Expert Series
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