Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com

1. Social Media Disruption 20.10.09 A presentation to : IBM [email_address] @nicholasgill bluurb.wordpress.com

2. slideshare.net/bluurb @nicholasgill @fbfdigital

3. Social media has disrupted the conventional marketing model

4. People are one click away from the perfect job, the ideal product, a damning video diary or the 5 star review

5. But it’s not about blindly rolling out the latest, must-have tactics Brands need to strategically navigate through social media…

6. Some scary/exciting* numbers Image: Universal McCann Wave 4, Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ * Delete as appropriate

7. 13 hours amount of video uploaded to YouTube every minute

8. 900,000 average number of blog posts in a 24 hour period

9. Tweets so far? Source: http://popacular.com/gigatweet//

10. 3.5 billion online conversations every day Sources: Keller Fay Group, Bazaarvoice/izu Answers online market research

11. 100,000,000 users who log on to Facebook at least once each day (that’s 50% of total FB users)

12. 1,500,000,000 Apps downloaded for iPhone Average user downloads 10 apps per month

13. 3,000 Average advertising exposure per day Source: Advertising: It's Everywhere, Media Awareness Network

16. Trends Content Explosion Fragmentation & distribution Interactivity, participation & control Source: IAB Europe Interact Congress 2009 Content Supply Chain Evolution Real time

17. Social media is powering & accelerating these trends The 60’s and 70’s were all about products and how to advertise them The 80’s and 90’s were all about brands and their balance sheet value Then it all went digital Now it’s all gone social

20. Social media is about conversations

21. People like to talk about themselves

22. Share knowledge & learn

23. To enjoy

24. Express opinions

25. Share Experiences

26. Find each other jobs

27. These conversations are fragmented & connected

28. Brand ownership has fundamentally shifted Source: David Armano

29. Brand ownership has fundamentally shifted Source: David Armano

30. Engagement has already shifted

31. Social media is already culturally accepted Source: Forrester & The Guardian 65% of time spent in social/entertaining space

32. 66% of B2B marketers said they are now using social media (+20% YoY) Source: Forrester B2B Social Computing & B2B Online “ ”

33. The consumer has evolved

35. How can you engage in this world? OPEN AUTHENTIC TRANSPARENT

36. Entertainment Exclusives, assets Information, news, knowledge Utility or tool Fame social currency Meme Vouchers, rewards How can you engage in this world?

37. Social Media Strategic Framework Source: Steve Sponder @stevesponder blog.stevesponder.com Creative Commons: Attribution-Non Commercial-No Derivative Works 2.0 UK: Engalnd & Wales License

39. Do something interesting

47. [email_address] @nicholasgill bluurb.wordpress.com linkedin.com/in/nicholasgill facebook.com/nicholas.gill slideshare.net/bluurb Continue the conversation