Millions of people everyday will use search engines like Google.com to find products or services. 94% of those people will click links on the first page of the search results. Is your site on the first page of Google? Are your competitors? The first step to getting ranked on the page 1 of Google is Website Optimization. When you optimize your website you are informing Google, Bing, and Yahoo what keywords or key phrases you want to be found for. Learn more about Website Optimization and understand what factors determine who gets on Page 1 of Google

1. Webinar Series
February 15 th
Website Optimization - What Does Google Think of Your Website?
March 21 st
Getting Found on Google using SEO
April 18 th
Crush Your Competitors with Inbound Marketing
May 24th
Social Media Best Practices
Sign up at www.blytheco.com/webinarseries
www.blytheco.com

2. Getting Found on
Google using SEO
www.blytheco.com

3. Contact Info
Chris Taylor
Blytheco
www.facebook.com/BlythecoLLC
www.twitter.com/BlythecoLLC
www.linkedin.com/company/Blytheco/
www.blytheco.com

4. Getting Found on Google
using SEO
Search Engine Optimization is the art and science
of designing your website and building links back to
your website so that your website ranks well in the
major search engines. The ultimate goal for any
website owner is to get a front page listing on the
King of all search engines: Google
www.blytheco.com

5. Getting Found on Google
using SEO
Website Optimization Recap
Web Search
SEO / Link Building
Link Building Service
Summary
www.blytheco.com

6. Website Optimization Recap
Website optimization is the procedures used
to optimize a website to rank well in search
engines.
How Google Views
Your Website Googlebot
Crawling content on the
Internet for Google’s
index every day, every
night, non stop.
www.blytheco.com

7. Website Optimization
Recap
10 Main Components
Keyword Analysis Content Analysis
Identify best keyword phrases for you Right number of words per page recommended
Relevant keyword rich content recommended
Title Tags
Page titles are written & optimized Content Heading Analysis
H1 tags or paragraph headings are written
Meta Descriptions
Page descriptions are written & optimized Internal Link Analysis
Relevant internal links are identified
Meta Keywords
Keywords are identified prioritized Canonicalization
URL structure organized
Alternative Text ( Alt Tags )
Optimized text added to main image tags Conversion Optimization
Specific suggestions to improve conversions
www.blytheco.com

8. Getting Found on Google
using SEO
Website Optimization Recap
Web Search
SEO / Link Building
Link Building Service
Summary
www.blytheco.com

9. 3 Types of Search Results
Search Engine Results Pages ( SERPs )
Organic Listing :
Results based on content and keyword relevancy (as per
algorithm)
Local Listing :
Results based on location to the keyword geo-modifier or
location of the searcher.
Sponsored Listing ( PPC ):
Results based on paid placements and sorted by amount
willing to spend.
Google AdWords
Yahoo! Search Marketing (YSM)
www.blytheco.com

10. www.blytheco.com

11. www.blytheco.com

12. www.blytheco.com

13. Getting Found on Google
using SEO
Website Optimization Recap
Web Search
SEO / Link Building
Link Building Service
Summary
www.blytheco.com

14. SEO / Link Building
You've brainstormed for keywords, and you've added the keywords
strategically on your site. Now, you’re going to have to start using your
keywords to link back to your website with links.
Strategies:
5.Properly link your keywords back to your website.
Example: visit our website for all your baseball card needs.
9.Use blue text when linking
10.Don’t link every word in the sentence, choose wisely.
www.blytheco.com

15. SEO / Link Building
There are several hundred ways to build links back to your website generating
links back to your website so you can start collecting keyword authority.
Content Marketing Client & Vendor Sites
Press Releases Communities, Blogs & Forums
Local Directory Listings Article Sharing
Social Profiles Product Reviews & Interviews
Partnerships Presentations & Webinars
www.blytheco.com

16. Content Marketing
Content Marketing – By creating lots of high quality, viral, educational and/or
entertaining content on a regular basis a website will have many more
opportunities to capture inbound links. This is the most holistic and natural way
to do link building.
www.blytheco.com

17. Press Releases
Press Releases – Free wires like PRLog.org and paid wires like
Marketwire.com and PRWeb.com allow links to be included with the release.
These websites syndicate releases to hundreds of websites which publish the
release and the accompanying links. For additional SEO help with press
releases download our Press Release Optimization Guide.
www.blytheco.com

18. Local Directory Listings
Local Directory Listings – Always include company websites on Google, Bing
and Yahoo’s local directory. It is also a good idea to submit to Localeze.com.
These are powerful brand signals and links for the search engines.
www.blytheco.com

19. Social Profiles
Social Profiles – Have a company LinkedIn profile and make sure employees’
profiles link to it. Use Namechk.com to set up the rest of the company’s social
media profiles. While many of these links are no-follow, remember, Google
reserves the right to follow a no-follow link and social signals account for up to
seven percent of a website’s ability to rank.
www.blytheco.com

20. Partnerships
Partnerships – Strategically partner with similar companies and share links
and content.
www.blytheco.com

21. Client & Vendor Sites
Client & Vendor Sites – If prudent, ask clients for links. A good way to solicit
links from vendors is to offer up a testimonial for their website. Just make sure it
includes a link.
www.blytheco.com

22. Communities , Blogs &
Forums and brand names on
Communities, Blogs & Forums – Monitoring keywords
blogs, forums and in social media will create opportunities to engage in the
conversation. Leave links which add value to the conversation and are prudent.
There’s a fine line between adding value and spamming. If the line is crossed
or traversed, members of the community will communicate their displeasure.
www.blytheco.com

23. Article Sharing
Article Sharing – Write original articles with links that point back to the
appropriate website and submit them to Ezinearticles.com or Suite101.com.
Article sharing websites recently took a hit from the Google Panda update so
don’t expect to get the same results as the pre-Panda days. However, article
sharing still creates inbound links and should be considered as a viable link
building strategy.
www.blytheco.com

24. Product Reviews &
Interviews or services to
Product Reviews & Interviews – Give away free products
bloggers in exchange for a review. Review content almost always links to the
website containing the product or service. Solicit interviews from bloggers.
Bloggers who publish interviews almost always link to the interviewees website.
www.blytheco.com

25. Presentations & Webinars
Presentations & Webinars – Submit presentations to SlideShare.net and
include links in the slide deck. Also, host webinars for live blogcast coverage,
tweets and blog reviews.
www.blytheco.com

26. Getting Found on Google
using SEO
Website Optimization Recap
Web Search
SEO / Link Building
Link Building Service
Summary
www.blytheco.com

27. Link Building Service
Another great way to build quality links back to your website is to use a link
building service. A link building service helps businesses increase their online
presence through proven online marketing strategies.
www.blytheco.com

28. Getting Found on Google
using SEO
Website Optimization Recap
Web Search
SEO / Link Building
Link Building Service
Summary
www.blytheco.com

29. SEO and Link Building
Summary of Links back to your
Top 5 of Importance: Number
website with the keywords
The more quality links to your website and the
more content you have on your website the better.
Using a link building service can help build you hundreds of links a month.
www.blytheco.com

30. Website Link Analysis
www.blytheco.com

31. Webinar Series
February 15 th
Website Optimization - What Does Google Think of Your Website?
March 21 st
Getting Found on Google using SEO
April 18 th
Crush Your Competitors with Inbound Marketing
May 24th
Social Media Best Practices
Sign up at www.blytheco.com/webinarseries
www.blytheco.com

32. Contact Info
Chris Taylor
Blytheco
Questions: Solutions@blytheco.com
www.facebook.com/BlythecoLLC
www.twitter.com/BlythecoLLC
www.linkedin.com/company/Blytheco/
www.blytheco.com

33. THANK YOU !
THANK
YOU
www.blytheco.com