As an experience design consultant, I'm often asked by clients what they should be doing in mobile. Should we have an app? Should our website be optimized for mobile devices, and if so, which ones and which parts of the site? So here are some tips on how to answer those questions. None of these tips is "pay me to tell you."

1. zen & the art of mobile application strategy
bryan maleszyk
experience strategist. decent dancer.

2. follow me: @BryanFromBoston

3. first:
an idea

10. Not the best idea?

11. choosing a mobile application strategy can be challenging.
here are 9 recommendations to help.

12. understand your users.
1

13. not a captive
audience.
Who they are.
Where they will be.
When they will be there.

14. Nikon Learn &
Explore
Amateur/new photographers
Visual learners
Brand-agnostic

15. be goal-oriented.
2

16. results-oriented
design
Yelp wants users to contribute
reviews.
Their app provides the ability
to draft reviews while at a
restaurant.

17. add value everyware.
3

18. mobicomp is changing the way we do some very fundamental things.

19. the many forms of ubiquitous computing are indistinguishable
from the user’s perspective and will appear to a user as aspects
of a single paradigm: everyware.
- Adam Greenfield

20. it doesn’t take long for a user to forget about the medium
and focus on the message.

21. ?
mobile platform-
web specific
app app

22. mobile
Easier to develop
web Location services
app Local data storage possible
Build once, run (almost)
everywhere

23. Rich media
platform-
High quality graphics specific
Offline access
iPad? app

24. design for mobility.
4

27. privacy, please.
5

29. be findable.
6

30. Your app here... Search

31. measure once. measure twice.
7

33. think big.
8

34. start small (and fail often).
9

35. Thanks!