Every Web site is different, but if you want your Web site to help your business grow, your site will fall into one of five categories. For each of these categories, there are three strategies that you must get right to be successful online.
Brian Massey will take you through the process of identifying which pattern your site belongs to, and then show you the strategies that you must ace to turn visitors into leads and sales.
8. Prospects become aware of your offering as a solution to a class of problem Prospects explore your offering as a solution to their problem. Prospects select your offering as a solution to their problem.
9. Prospects become aware of your offering as a solution to a class of problem Prospects explore your offering as a solution to their problem. Prospects select your offering as a solution to their problem.
16. Pattern Action Source Content Purchase Used Brochure/Sales Support Read Contact Sales Channel About Me About Product Considered Spontaneous Offline, Online Information Portal/Thought Leadership Read Buy Marketing Solve Problem Spontaneous Online Consumer/ eCommerce Buy Marketing Word of Mouth Repeaters Solve Problem Spontaneous Offline Considered Purchase Read Contact Marketing Sales Channel Solve Problem Considered Offline, Online Site as a Service Read Buy Marketing Word of Mouth Repeaters Solve Problem Considered Spontaneous Online
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20. Prospects can spend weeks or months considering your solution and securing budget to purchase it.
28. Pattern Awareness Consideration Action Brochure/Sales Support Design Home Page Contact Information Portal/Thought Leadership Home Page Navigation Invitations/Social Consumer/ eCommerce Product Pages Category Navigation Transaction Considered Purchase Home Page House List Email Landing Pages Site as a Service Demo/Trial User Email Transaction
30. What questions to ask Your unique Web pattern The three strategies you should to focus on How your to generate content for your strategies
31. On the Web Blog: www.ConversionScientist.com On Facebook Fan Page: Web Strategies for Businesses http://www.facebook.com/pages/Austin-Texas/Web-Strategies-for-Businesses/ By Email [email_address] Twitter www.twitter.com/bmassey LinkedIn www.linkedin.com/in/bmassey By Phone Brian: 512.961.6604
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33. Who you are Am I in the right place to solve my problem? Navigation/Search/Login I didn’t find anything of interest in the body of the page. Give me some other options You are in the right place. Here’s what you can do on this site to help solve your problem. Advertisements for other content on my site.
34. Company Info Show the product Why You really should take action. This is exactly and specifically what you were looking for when you clicked through to this page. How do I take action to get what I want? Testimonial, supporting information. I look here when I don’t see what I want in the body. Get It