Brazil enacted the “Internet Bill of Rights”, signed into law by President Dilma Roussef. According to a study conducted by Burson-Marsteller Brazil, the project was supported by 69% of people on the Brazilian social networks. Twitter was the main channel to promote the debate around the bill of rights, with 92% of mentions. Protection to online privacy, and Net neutrality, with the goal to promote the Internet as a public utility were some of the main themes of discussion.

1. • 92% of mentions were on Twitter; Facebook and YouTube got 3% each; and blogs and online
news contributed with 1% of mentions each.
• There were two major peaks of mentions: one on March 25, when the Internet Bill project was
approved by the Brazilian House of Representatives, with 23.8% of all mentions; another on April
15, due to a Twitter campaign supporting the project approval by the Senate, which generated
32.2% of all mentions.
The study was conducted by Burson-Marsteller, based on 11,814 mentions posted on social
networks and online mainstream news sources from March 18 to April 17. Data was collected
using the Radian6 monitoring tool and analyzed by Burson-Marsteller Brazil Analytics, Technology
and Public Affairs teams, by using Burson Pulse, our global methodology for data intelligence.
© 2014 Burson-Marsteller Brazil. All rights reserved.
@bm_brasil | cely.carmo@bm.com
MEDIAAND SOCIAL MEDIA BUZZ
11,813mentions on social networks and online
mainstream news, from March18 to April 17
21%
10%
69%
Sample: 8,200 mentions
For Against Neutral
SENTIMENT BY MEDIA TYPE
People support:
• Net Neutrality: operators cannot control
Internet traffic according to content
• Privacy guarantee
• Guarantee free and democratic internet
• Possibility to keep data centers abroad
• Project is supported by Tim Berners-Lee, the
World Wide Web creator
People oppose:
• A tool of censorship and control by the govern-
ment, threatening privacy and freedom
• Net Neutrality: possibility of traffic shaping by
the operators, impacting on network speed and
generating higher prices
• The Internet Bill of Rights exists only in
countries that restrict freedom, such as China,
Iran or Venezuela
• Lack of knowledge or suspicion regarding the
project
• Opposition to the government
Sample: 7,386 mentions
TWITTER
Two Twitter campaigns for the
Internet Bill approval, on March 25
and April 15, received more then
half of the total Twitter mentions,
and most of them were positive.
Sample: 330 mentions
FACEBOOK
A video posted by Canal do Otário on
YouTube and posts from the
movement Anonymus Brasil, were the
most shared and commented content
of Facebook. They had a negative
tone about the Internet Bill of Rights.
Sample: 224 mentions
YOUTUBE
The highlight on YouTube was a
video posted by Canal do Otário. It
received more than 100k views, 18k
likes and almost 1k comments.
Sample: 143 mentions Sample: 112 mentions
BLOGS
Most blogs only
shared mainstream
news articles, which
described the voting
process of the
Internet Bill of Rights,
and the opposition
promoted by Eduardo
Campos, a candidate
in the next presiden-
tial elections. Most
mentions were
neutral.
ONLINE
MAINSTREAM NEWS
The press coverage
was mainly neutral,
with a high volume of
articles published by
UOL (news portal),
Estadão Link
(newspaper), IDGNow
and Convergência
Digital (tech portals),
Galileu (science
magazine), and Valor
Econômico (business
newspaper).
FIVE REASONS...
21%
10%
74%
23%
6%
71%
4%
91%
5%
15%
9%
76%
INFLUENCERS ON TWITTER
The Internet Bill of Rights received 10,485 mentions on Twitter from
March 18 to April 17, with a potential reach of 25,732,777people
1. @JeanWyllys_Real, congressman
2. @SOS_ANIMAIS_RJ, activist blog
3. @MarcoGomes, Boo-Box founder
4. @VozDaComunidade, popular
newspaper from the pacified favela
“Complexo do Alemão”, in Rio de
Janeiro
5. @interney, blogger and social
media consultor
FOR AGAINST NEUTRAL
1. @FelipeNeto, vlogger
2. @Val_CE1, blogger
3. @DJWesleyReal, DJ e radio
announcer
4. @Omp404, vlogger
5. @OMachoAlpha (Diego Souza),
blogger
1. @RafinhaBastos, comedian
2. @TheLuanz (Luan Souza), webce-
lebrity
3. @UOLNoticias, news portal
4. @UOL, news portal
5. @slrm (Silvio Meira), software
researcher
@marcocivilja | @marcogomes |
@internet | @VozDaComunidade |
@ReginaSalomo
The most retweeted
@canaldootario | @youtube |
@aloysio_nunes |
@camaradeputados | @midianinja
The most mentioned
2% 3%
95%
@
The Internet Bill of Rights
on the Brazilian Networks
Most followed accounts:
92% 3% 1%
1%3%