LinkedIn 101 plus Tips & Tricks presented to SEMEA on Thursday, April 28, 2015. How to use LinkedIn. Why LinkedIn is such a powerful network. How to get the most out of each status update. LinkedIn Profile checklist, and more.

1. There HAS to be a Better Way:
Tips and Tricks on LinkedIn
Presented by Brenda Meller at
SEMEA
May 28, 2015
LinkedIn is the #1 professional networking site for
working professionals. If you're just getting started
on LinkedIn and need some help - or if you're on
LinkedIn but not sure if you're using the site the
right way, this session is for you. Attend and learn
tips, tricks, and more
Let’s Connect: www.linkedin.com/in/brendameller

2. Let’s Learn About LinkedIn
• Introductions
• LinkedIn 101
• What is LinkedIn?
• How to Get Started
• Tips and Tricks for Salespeople
• Resources
• Q&A
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3. 3
Why Am I Here?
Assistant Vice President of
Marketing
Dual MBA/MS in Marketing Student
Coffee / Pie / Chocolate Lover
A LinkedIn Ambassador

4. 4
LinkedIn Reminders
 Company rules / policies
 LinkedIn will change… again
 Everyone has a different comfort level
 Listen, learn, consider… then decide

5. What is ?
• Professional networking site:
• Launched in 2003 (Me: 2006)
• 347 million, 200 countries*
• 40% check in daily**
• Every Fortune 500 company*
• Avg connections:
• Per CEO: 930 connections**
• Per US woman: 101**
• “Connections”
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*Source: LinkedIn.com
** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

6. Three Areas for
Beginners
1.Create a FREE Account
2.Build Your Profile
3.Invite and Accept Connections
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1. Create a FREE Account
• Your connections will see your email address IF you connect
• You can associate multiple emails (home, work) to your account

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ALWAYS DO BOTH
 Build Your Profile
AND
 Invite and Accept
Invitations
• Snowball effect
• Your profile will always be “in progress”



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My suggested profile checklist
1. Photo
 Professional (no baseball caps, no
sunglasses)
 Pleasant, smiling, professional
 Head & shoulders
2. Headline: Your current job title.
BONUS: add a slogan or descriptive
phrase. Or a goal.
3. 10+ connections = active
4. Simplified URL
5. Websites: use all 3 links
 Your company website
 Blog
 Association website
1
2
3
4
5
#5
HINT: click “Edit,” choose “Other”
and type in description.

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My suggested
profile checklist
6. Professional summary
statement
7. Experience
8. Recommendations from 2+
different connections
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6
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My suggested profile checklist (continued)
9.Endorsements
10.Groups
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12. © 2015 Walsh College
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Any Overachievers?
To achieve “All-Star”
• Your Industry and Location
• An up-to-date Current Position
(with a description)
• Two Past Positions
• Your Education
• Your Skills (minimum of 3)
• A Profile Photo
• At least 50 Connections

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TIPS: Character Limits
• Headline: 120 characters
• Professional Summary: 2,000 characters
• Status Update: 600 on LinkedIn (only 140 if sharing on
Twitter)
Source: https://www.linkedin.com/pulse/maximum-linkedin-character-counts-2015-andrew-foote

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TIP: Connections
• Yes, you can export connections. *CAUTION*
• Yes, you can request introductions via your 1st level
connections.
Exporting Connections List
http://15minutesadayonlinkedin.blogspot.com/2012/03/exporting-your-connections-list-with.html

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3. Invite and Accept Invitations
1. In search box,
type in name.

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17. Inviting Someone to Connect
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ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
BONUS: be helpful.
Create social media karma.

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People Search

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Advanced People Search

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Should You Accept?
• Via “INBOX”
• Hover over “Accept”
and click arrow
• Click “Reply (don’t
accept yet)
• Reply with Hi
(firstname), Thanks
for the invite. Have
we met?

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The “New” View • Hover over “invitations”
• Then click the word
“invitations”
• Hover over “Accept” icon
until the pop-up appears
• Click arrow
• Click “Reply (don’t
accept yet)
• Reply with Hi (firstname),
Thanks for the invite.
Have we met?

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Six Tips for Business Professionals
1. Join “Groups” on LinkedIn
2. Give and request recommendations
3. Add skills, click to “endorse” skills
4. Add LinkedIn URL to your email signature,
web bio, business card
5. Update Your Status Frequently
6. Using LinkedIn for Sales Professionals

23. © 2015 Walsh College
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1. Join “Groups” on LinkedIn
Associations
1. Join groups where you
have professional
memberships.
2. Join college, alumni
groups, former
employers.
3. Join professional
interest groups to
network with like-
minded professionals
in your industry.
Industry Groups

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2. Recommendations = Highly Visible Kudos
Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.
1. Give someone in your network a recommendation.
2. Request recommendations. Aim for 2-3 minimum.

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3. Endorsements: Quick, but Telling
1. Consciously endorse someone in your network.
2. Review your endorsements.
Add Skills & Expertise to Your Profile Click to Endorse Your Connections

26. © 2015 Walsh College
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Endorsements:
Change Your Focus, Change Your Results
October 2013 May 2015

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4. Add LinkedIn URL to your email
signature and business card
HOW TO ADD LINK?
1. Go into your email and find the link
to adjust your account settings.
Typically this is referred to as
“Email Signature”
2. Add the logo with hyperlink to your
LinkedIn URL or simply the text.
Ex: www.linkedin.com/in/brendameller

28. 5. Update Your Status Frequently
Your status
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1. Update your
status
TODAY.
2. Update your
status once
per week.

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Suggested Status Update BONUS
Conferences, workshops, etc.
attended
ADD: what you LEARNED
Job opening in your network ADD: any insight into applying
Industry or company news item ADD: your key takeaways
Networking or other professional
events you plan to attend
ADD: why you are attending
BONUS: LinkedIn Tips ADD: the text “please click to
share”

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6. Using LinkedIn for Sales
Professionals
• If you’re initiating…relationship first, connect second
• If they’re seeking you… be ON LinkedIn
– Answer questions in groups, add keywords to your profile
– Recommendations, endorsements
– Go where your sales leads are (Groups, etc.)
– “Follow” their company page
• Check out your competition (job titles)
– Updates, activity, groups

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Visit “HELP” on LinkedIn

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Long Form Post
(aka “Pulse,” or your LinkedIn Blog)
https://www.linkedin.com/today/author/8368819

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My Cheat:
Inspirational
Messages
ROCK
on LinkedIn

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HOMEWORK: LinkedIn
1. Get on LinkedIn
2. Set up your account
1. Photo
2. Description
3. One other thing from my checklist
3. Connect with me
4. Connect with a few others
5. Create Social Media Karma:
1. Endorse
2. Recommendations
6. Join a Group and engage in discussion
BONUS: spend 15 minutes a day EVERYDAY
www.linkedin.com/in/brendameller