20. For links to
slides & sites
mentioned today,
see
bit.ly/bbnspldc
21.
22. 1. Understand what social
media is
2. Discover where your church
members & community are
online
3. Listen first
4. Then chime in
5. Enhance fellowship
6. Be paranoid (just a little)
7. Stay curious
24. C ONTACT M E
Barbara B. Nixon, Ph.D. (ABD)
Assistant Professor, Communication Department
Southeastern University
Life Member & Past President
of the International Listening Association (listen.org)
E-mail: bnixon@auburnalum.org
Twitter: barbaranixon
Skype: barbara.b.nixon
Blog: publicrelationsmatters.com
Feel free to live tweet this presentation (if you’re attending live).
If someone Googles your name or the name of your church, where will she find you online? [twitter] If someone Googles your name or the name of your church, where will she find you online? [/twitter]
We need to rid ourselves of the assumption that social media is just a bunch of cat videos, like this one.Video: http://www.youtube.com/watch?v=X3iFhLdWjqc[twitter] Is social media more than cat videos (like this one http://www.youtube.com/watch?v=X3iFhLdWjqc)? I say yes.[/twitter]
Social media is far more than just cat videos!Video: http://www.youtube.com/watch?v=X3iFhLdWjqc
So let’s get started on the 7 things that churches need to know about social media. Photo Credit: http://www.flickr.com/photos/lwr/3959625529/in/photostream/[twitter] So let’s get started on the 7 things that churches need to know about social media.[/twitter]
See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/[twitter] First, what the heck is social media? Watch this Socialnomics video by @equalmanhttp://www.youtube.com/watch?v=fpMZbT1tx2o [/twitter]
Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/[twitter]Second, find out where your church members and colleagues are in the social media world. [/twitter]
Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/[twitter]Third, before barging into on ongoing conversation online, listen first). [/twitter]
Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/Photo Credit: Global Player, http://www.flickr.com/photos/azparrot/5963149744/in/photostream/[twitter]Fourth, then you can start to chime in and collaborate with folks. [/twitter]
Photo Credit:http://www.flickr.com/photos/jdawg/484678361/in/photostream/[twitter]Fifth, social media can enhance fellowship among members. [/twitter]
Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/[twitter]Sixth, be paranoid, just a little. Remember that snippets of your social media may be taken out of context at times. [/twitter]
[twitter]Seventh, stay curious! Social media changes ALL the time. [/twitter]Photo Credit: Curious, http://www.flickr.com/photos/andy_bernay-roman/253298486/in/photostream/Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
[twitter]Now, I have three challenges for you. [/twitter]
[twitter]One, read Groundswell (http://amzn.to/qH8DCs) by @charleneli and @jbernoff now. [/twitter]
[twitter]Two, join @LinkedIn now. I’ve made numerous professional contacts for myself there. [/twitter]
[twitter]Three, create a social media policy using something like http://socialmedia.policytool.net/. Many churches already have them in place. [/twitter]
Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
[twitter]What’s the ONE thing you’re taking away from this session on 7 Things Profs Need to Know about Social Media Now? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.